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    <pubDate>Wed, 17 Jun 2026 04:48:59 GMT</pubDate>
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      <title>A Guide to Getting Published In the Journal of Advertising Research.</title>
      <description>Journal of Advertising Research; 06/01/2023&lt;br/&gt;(AN 164273658); ISSN: 00218499&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>GAJANOVÁ, Ľubica; NADÁNYIOVÁ, Margaréta; MAJEROVÁ, Jana; KOLLÁR, Boris; PRAŽÁKOVÁ, Anna</author>
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      <category>Marketing</category>
      <category>Business communication</category>
      <category>Consumer behavior</category>
      <category>Communication in marketing</category>
      <category>Generation Z</category>
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      <title>IS GEN Z SO DIFFERENT? AN ANALYSIS OF THE IMPACT OF COMPARATIVE ADVERTISING.</title>
      <description>Communication Today; 04/01/2023&lt;br/&gt;(AN 164286715); ISSN: 1338130X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>La Ferle, Carrie</author>
      <category>Business communication</category>
      <category>Marketing</category>
      <category>Dignity</category>
      <category>Fashion</category>
      <category>Trust</category>
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      <title>Avoid Offensive Acts by Respecting Human Dignity and Growing Cultural Knowledge.</title>
      <description>Journal of Media Ethics; 04/01/2023&lt;br/&gt;(AN 162968658); ISSN: 23736992&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Luisi, Monique</author>
      <category>Listening</category>
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      <category>Business communication</category>
      <category>Sweaters</category>
      <category>Business ethics</category>
      <title>The Gucci "Wool Balaclava Jumper" Case is a Listening Failure; It Will Happen Again.</title>
      <description>Journal of Media Ethics; 04/01/2023&lt;br/&gt;(AN 162968657); ISSN: 23736992&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>del Toro-Acosta, Andrés; Alcaide-Pulido, Purificación; Lozano-Delmar, Javier; Muñiz-Velásquez, José Antonio; Tapia Frade, Alejandro</author>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Fake news</category>
      <category>Digital transformation</category>
      <category>Soft skills</category>
      <category>Spain</category>
      <title>El perfil del profesional de las relaciones públicas en España: situación y tendencias del sector.</title>
      <description>Cuadernos.info; 09/01/2022&lt;br/&gt;(AN 159938560); ISSN: 07193661&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Joglekar, Yogini; Purdy, David; Brock, Sabra; Tandon, Ayushi; Dong, Amy</author>
      <category>Digital communications</category>
      <category>Communicative competence</category>
      <category>Corporate communications</category>
      <category>Business education</category>
      <category>Curriculum planning</category>
      <title>Developing Digital Communication Competency in the Business Classroom.</title>
      <description>Business &amp; Professional Communication Quarterly; 06/01/2022&lt;br/&gt;(AN 157464772); ISSN: 23294906&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>YUAN WANG; YANG CHENG; GONZENBACH, WILLIAM J.</author>
      <category>Public relations</category>
      <category>Social network theory</category>
      <category>Sociology</category>
      <category>Social interaction</category>
      <category>Business communication</category>
      <category>Organizational identification</category>
      <category>Industrial relations</category>
      <category>Chinese corporations</category>
      <category>China</category>
      <title>Toward an Employee Communication Mediation Model: Exploring the Effects of Social Media Engagement on Employee--Organization Relationships and Advocacy.</title>
      <description>International Journal of Communication; 01/01/2022&lt;br/&gt;(AN 184582482); ISSN: 0975640X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Miño, Pablo; Saffer, Adam J.</author>
      <category>Public relations</category>
      <category>Strategic communication</category>
      <category>Business communication</category>
      <category>Public relations firms</category>
      <category>Public spending</category>
      <title>Networks of international public relations production: The case of Latin American organizations' connections to U.S. agents.</title>
      <description>Public Relations Review; 11/01/2021&lt;br/&gt;(AN 151800709); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>De Cock, Sylvie; Granger, Sylviane</author>
      <category>Business communication</category>
      <category>Press releases</category>
      <category>Corpora</category>
      <category>Business English</category>
      <category>Keywords</category>
      <title>Stance in press releases versus business news: a lexical bundle approach.</title>
      <description>Text &amp; Talk; 10/01/2021&lt;br/&gt;(AN 153036542); ISSN: 18607330&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>McLeod-Morin, Ashley; Rumble, Joy N.; Telg, Ricky W.</author>
      <category>Business communication</category>
      <category>Scientific communication</category>
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      <category>Land grant institutions</category>
      <category>Motivation (Psychology)</category>
      <title>Challenges and Motivations of Science Communication: An Administrative Perspective at Land-Grant Universities.</title>
      <description>Journal of Applied Communications; 07/01/2021&lt;br/&gt;(AN 152438351); ISSN: 10510834&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Salek, Thomas</author>
      <category>Organizational communication</category>
      <category>Corporate culture</category>
      <category>Business communication</category>
      <category>Communication planning</category>
      <category>Public relations</category>
      <category>Organizational commitment</category>
      <title>The recipe for communicating change: Using Kitchen Nightmares to craft an internal communication change plan.</title>
      <description>Communication Teacher; 04/01/2021&lt;br/&gt;(AN 149223744); ISSN: 17404622&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Sidorenko Bautista, Pavel; Herranz de la Casa, José María; Moya Ruiz, Alba Soledad</author>
      <category>Social networks</category>
      <category>Sales promotion</category>
      <category>Business communication</category>
      <category>Millennials</category>
      <category>Emerging markets</category>
      <title>Análisis de la comunicación de empresas europeas y norteamericanas en TikTok.</title>
      <description>aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación; 03/02/2021&lt;br/&gt;(AN 154156649); ISSN: 18897304&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Sidorenko Bautista, Pavel; Herranz de la Casa, José María; Moya Ruiz, Alba Soledad</author>
      <category>Social networks</category>
      <category>Sales promotion</category>
      <category>Business communication</category>
      <category>Millennials</category>
      <category>Emerging markets</category>
      <title>Análisis de la comunicación de empresas europeas y norteamericanas en TikTok.</title>
      <description>aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación; 03/01/2021&lt;br/&gt;(AN 155096998); ISSN: 18897304&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Browning, Nicholas; Lee, Ejae; Park, Young Eun; Kim, Taeyoung; Collins, Ryan</author>
      <category>Social advocacy</category>
      <category>Organizational behavior</category>
      <category>Public relations</category>
      <category>Stakeholders</category>
      <category>Communications research</category>
      <category>Social responsibility of business</category>
      <category>Organizational sociology</category>
      <title>Muting or Meddling? Advocacy as a Relational Communication Strategy Affecting Organization–Public Relationships and Stakeholder Response.</title>
      <description>Journalism &amp; Mass Communication Quarterly; 12/01/2020&lt;br/&gt;(AN 146871843); ISSN: 10776990&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Kraemer, Tobias; Weiger, Welf H.; Gouthier, Matthias H. J.; Hammerschmidt, Maik</author>
      <category>Organizational behavior</category>
      <category>Customer relations</category>
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      <title>Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior.</title>
      <description>Journal of the Academy of Marketing Science; 11/01/2020&lt;br/&gt;(AN 145997588); ISSN: 00920703&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Elswah, Mona; Howard, Philip N</author>
      <category>Propaganda</category>
      <category>Disinformation</category>
      <category>Public relations</category>
      <category>International broadcasting</category>
      <category>Organizational behavior</category>
      <category>Information warfare</category>
      <category>RT (Television network)</category>
      <title>"Anything that Causes Chaos": The Organizational Behavior of Russia Today (RT).</title>
      <description>Journal of Communication; 10/01/2020&lt;br/&gt;(AN 146515068); ISSN: 00219916&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Alsalem, Nuha Khalid</author>
      <category>Discourse analysis</category>
      <category>Television commercials</category>
      <category>Business communication</category>
      <category>Marketing</category>
      <category>Television advertising</category>
      <category>Hygiene products</category>
      <title>A Multimodal Discourse Analysis of Saudi Arabic Television Commercials.</title>
      <description>Language &amp; Semiotic Studies; 09/01/2020&lt;br/&gt;(AN 146442368); ISSN: 2096031X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Costa Sánchez, Carmen; Túñez-López, José-Miguel; Míguez-González, María-Isabel</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Politicians</category>
      <category>Business enterprises</category>
      <title>Gestión de la comunicación en la Pequeña y Mediana Empresa. Potencial estratégico, filosofía y tendencias.</title>
      <description>Estudios sobre el Mensaje Periodistico; 07/01/2020&lt;br/&gt;(AN 144451745); ISSN: 11341629&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Thaker, Jagadish</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Social impact</category>
      <category>Scientific communication</category>
      <category>Climatology</category>
      <category>New Zealand</category>
      <category>Australia</category>
      <title>Corporate communication about climate science: A comparative analysis of top corporations in New Zealand, Australia, and Global Fortune 500.</title>
      <description>Journal of Communication Management; 07/01/2020&lt;br/&gt;(AN 145187784); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>García-Castillo, Noelia; Bueno-Doral, Tamara; Hänninen, Liisa-Irene</author>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Organizational communication</category>
      <category>Organizational ideology</category>
      <category>Social participation</category>
      <category>Social responsibility of business</category>
      <title>Responsible research and innovation (RRI) as a driving force for change in corporate communication: New forms of governance and participatory structures.</title>
      <description>Profesional de la Información; 05/01/2020&lt;br/&gt;(AN 150240641); ISSN: 13866710&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Gutiérrez-García, E.; Sadi, G.</author>
      <category>Business communication</category>
      <category>Hispanic Americans</category>
      <category>Empirical research</category>
      <category>Capabilities approach (Social sciences)</category>
      <category>Industrial management</category>
      <title>Capacidades profesionales para el mañana de la comunicación estratégica: contribuciones desde España y Argentina.</title>
      <description>Revista de Comunicación; 03/01/2020&lt;br/&gt;(AN 142610438); ISSN: 16840933&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Martínez Fernández, Jesús; Pozo Montero, Francesc; Micó Sanz, Josep Lluís</author>
      <category>Press releases</category>
      <category>Newspaper sections, columns, etc.</category>
      <category>Newspapers</category>
      <category>Press conferences</category>
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      <title>The publication of press releases as journalistic information. Comparative study of two Spanish newspapers.</title>
      <description>Estudios sobre el Mensaje Periodistico; 01/01/2020&lt;br/&gt;(AN 141687041); ISSN: 11341629&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Paveleková, Jana</author>
      <category>Business communication</category>
      <category>Marketing</category>
      <category>Online social networks</category>
      <category>Social groups</category>
      <category>Literature translations</category>
      <category>Digital communications</category>
      <category>Social networks</category>
      <title>SLOVAK PUBLISHERS IN FACEBOOK ENVIRONMENT.</title>
      <description>Megatrends &amp; Media; 01/01/2020&lt;br/&gt;(AN 146059196); ISSN: 24536474&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Rezníčková, Monika</author>
      <category>Business communication</category>
      <category>Marketing</category>
      <category>Mobile apps</category>
      <category>Network neutrality</category>
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      <title>APPLICATION OF SOLOMO MARKETING IN THE PRESENTATION OF ECO-INNOVATIONS IN SELECTED BUSINESS ENTITY.</title>
      <description>Megatrends &amp; Media; 01/01/2020&lt;br/&gt;(AN 146059199); ISSN: 24536474&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Altuntaş, Elgiz Yılmaz; Öztürk, Gülay</author>
      <category>Strategic communication</category>
      <category>Corporate image</category>
      <category>Organizational behavior</category>
      <category>Public relations</category>
      <category>Primary audience</category>
      <category>Attitude change (Psychology)</category>
      <title>Yeni Nesil Kurumsal Kriz Nedeni Olarak Negatif Halkla İlişkiler Kavramı.</title>
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      <author>Hossain, Mohammed; Islam, Md. Tarikul; Momin, Mahmood Ahmed; Nahar, Shamsun; Alam, Md. Samsul</author>
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      <category>Business communication</category>
      <category>Persuasion (Rhetoric)</category>
      <category>Public relations</category>
      <category>Sustainable development reporting</category>
      <category>Organizational legitimacy</category>
      <title>Understanding Communication of Sustainability Reporting: Application of Symbolic Convergence Theory (SCT).</title>
      <description>Journal of Business Ethics; 12/01/2019&lt;br/&gt;(AN 139772630); ISSN: 01674544&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Dec 2019 00:00:00 -0500</pubDate>
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      <author>Colton, Deborah A.; Poploski, Sharon P.</author>
      <category>Corporate communications</category>
      <category>Blogs</category>
      <category>Business communication</category>
      <category>Corporations</category>
      <category>Social media in business</category>
      <title>A Content Analysis of Corporate Blogs to Identify Communications Strategies, Objectives and Dimensions of Credibility.</title>
      <description>Journal of Promotion Management; 07/01/2019&lt;br/&gt;(AN 136023476); ISSN: 10496491&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Jul 2019 00:00:00 -0400</pubDate>
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      <author>Lee, Sun Young; Zhang, Weiwu; Abitbol, Alan</author>
      <category>Organizational behavior</category>
      <category>Public relations</category>
      <category>Organizational communication</category>
      <category>Corporate image</category>
      <category>Social responsibility of business</category>
      <title>What Makes CSR Communication Lead to CSR Participation? Testing the Mediating Effects of CSR Associations, CSR Credibility, and Organization–Public Relationships.</title>
      <description>Journal of Business Ethics; 06/22/2019&lt;br/&gt;(AN 136914929); ISSN: 01674544&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 22 Jun 2019 00:00:00 -0400</pubDate>
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      <author>Chen, Li; Zhu, Fengxia; Zou, Shaoming; Chen, Yiwen</author>
      <category>Business communication</category>
      <category>Marketing</category>
      <category>Family-owned business enterprises</category>
      <category>Corporate web portals</category>
      <category>Cross-cultural studies</category>
      <title>Factors affecting family firms' communication behaviour: a cross-cultural study.</title>
      <description>International Journal of Advertising; 01/15/2019&lt;br/&gt;(AN 136271021); ISSN: 02650487&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 15 Jan 2019 00:00:00 -0500</pubDate>
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      <author>Thaker, Jagadish</author>
      <category>Business communication</category>
      <category>Communication barriers</category>
      <category>Climate change</category>
      <category>Economic expansion</category>
      <category>Fortune</category>
      <category>New Zealand</category>
      <title>Business communication of drivers and barriers for climate change engagement by Top New Zealand, Australian and Global Fortune 500 Corporations.</title>
      <description>Asia Pacific Public Relations Journal; 01/01/2019&lt;br/&gt;(AN 144532616); ISSN: 14404389&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Jan 2019 00:00:00 -0500</pubDate>
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      <author>Fernández-Souto, Ana Belén; Puentes-Rivera, Iván; Vázquez-Gestal, Montse</author>
      <category>Business communication</category>
      <category>Organizational transparency</category>
      <category>Organizational performance</category>
      <category>Industrial management</category>
      <category>Human capital</category>
      <title>The communicative management of large companies in Spain: structure, resources and main challenges of their managers.</title>
      <description>Communication &amp; Society; 01/01/2019&lt;br/&gt;(AN 134272296); ISSN: 23867876&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Jan 2019 00:00:00 -0500</pubDate>
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      <author>Edwards, Jennifer T.; Maben, Sarah K.</author>
      <category>Mobile communication systems</category>
      <category>Customer relations</category>
      <category>Business communication</category>
      <category>Mobile food services</category>
      <category>Twitter (Web resource)</category>
      <title>Mobile Communication and Food Trucks in an Urban Environment: A Case Study.</title>
      <description>Southwestern Mass Communication Journal; 01/01/2019&lt;br/&gt;(AN 136144719); ISSN: 08919186&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Jan 2019 00:00:00 -0500</pubDate>
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      <author>Macnamara, Jim; Zerfass, Ansgar; Adi, Ana; Lwin, May O.</author>
      <category>Public relations</category>
      <category>Communication policy</category>
      <category>Organizational communication</category>
      <category>Organizational behavior</category>
      <category>Organizational sociology</category>
      <title>Capabilities of PR professionals for key activities lag: Asia-Pacific study shows theory and practice gaps.</title>
      <description>Public Relations Review; 12/01/2018&lt;br/&gt;(AN 133093942); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2018 00:00:00 -0500</pubDate>
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      <author>Seltzer, Trent; Lee, Nicole</author>
      <category>Organizational structure</category>
      <category>Organizational behavior</category>
      <category>Public relations</category>
      <category>Social influence</category>
      <category>Social perception</category>
      <title>The influence of distal antecedents on organization-public relationships.</title>
      <description>Journal of Public Relations Research; 11/01/2018&lt;br/&gt;(AN 134784867); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Nov 2018 00:00:00 -0400</pubDate>
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      <author>Whitler, Kimberly A.; Krause, Ryan; Lehmann, Donald R.</author>
      <category>Marketing</category>
      <category>Organizational behavior</category>
      <category>Boards of directors</category>
      <category>Work experience (Employment)</category>
      <category>Business expansion</category>
      <category>Strategic planning</category>
      <category>Corporate governance</category>
      <title>When and How Board Members with Marketing Experience Facilitate Firm Growth.</title>
      <description>Journal of Marketing; 09/01/2018&lt;br/&gt;(AN 131362910); ISSN: 00222429&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Sep 2018 00:00:00 -0400</pubDate>
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      <author>Costa-Sánchez, Carmen; Míguez-González, María-Isabel</author>
      <category>Social media</category>
      <category>Medical communication</category>
      <category>Business communication</category>
      <category>Health education</category>
      <category>Communication strategies</category>
      <title>USE OF SOCIAL MEDIA FOR HEALTH EDUCATION AND CORPORATE COMMUNICATION OF HOSPITALS.</title>
      <description>Profesional de la Información; 09/01/2018&lt;br/&gt;(AN 132086214); ISSN: 13866710&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Sep 2018 00:00:00 -0400</pubDate>
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      <author>Reilly, Anne H.; Larya, Naznin</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Corporate culture</category>
      <category>Leadership</category>
      <category>Social responsibility of business</category>
      <category>Sustainability</category>
      <category>Resource allocation</category>
      <title>External Communication About Sustainability: Corporate Social Responsibility Reports and Social Media Activity.</title>
      <description>Environmental Communication; 08/01/2018&lt;br/&gt;(AN 130076766); ISSN: 17524032&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Aug 2018 00:00:00 -0400</pubDate>
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      <author>Jaworska, Sylvia; Nanda, Anupam</author>
      <category>Corporate communications</category>
      <category>Corporate culture</category>
      <category>Corpora</category>
      <category>Business communication</category>
      <category>Critical discourse analysis</category>
      <category>Social responsibility of business</category>
      <category>Environmental protection</category>
      <title>Doing Well by Talking Good: A Topic Modelling-Assisted Discourse Study of Corporate Social Responsibility.</title>
      <description>Applied Linguistics; 06/01/2018&lt;br/&gt;(AN 130038513); ISSN: 01426001&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jun 2018 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=133734190&amp;site=ehost-live&amp;scope=site</link>
      <author>Bhattacharya, Ritam; Roy, Debopriya</author>
      <category>Corporate communications</category>
      <category>Communication ethics</category>
      <category>Business communication</category>
      <category>Ethics</category>
      <category>Corporate governance</category>
      <category>Social responsibility of business</category>
      <title>PURVIEW OF ETHICAL ISSUES IN THE REALM OF CORPORATE COMMUNICATION.</title>
      <description>Global Media Journal: Indian Edition; 06/01/2018&lt;br/&gt;(AN 133734190); ISSN: 22495835&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jun 2018 00:00:00 -0400</pubDate>
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    <item>
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      <author>Bhattacharyya, Ankita</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Corporate publishing</category>
      <category>Business planning</category>
      <category>Industrial management</category>
      <title>HOUSE JOURNAL AS AN EFFECTIVE TOOL FOR CORPORATE COMMUNICATION.</title>
      <description>Global Media Journal: Indian Edition; 06/01/2018&lt;br/&gt;(AN 133734191); ISSN: 22495835&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jun 2018 00:00:00 -0400</pubDate>
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    <item>
      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=133734189&amp;site=ehost-live&amp;scope=site</link>
      <author>Brahma, Mahul</author>
      <category>Corporate communications</category>
      <category>Public relations</category>
      <category>Information dissemination</category>
      <category>Business communication</category>
      <category>Social media in business</category>
      <category>Business planning</category>
      <title>TIMES THEY ARE A CHANGIN' IN CORPORATE COMMUNICATIONS AND PR.</title>
      <description>Global Media Journal: Indian Edition; 06/01/2018&lt;br/&gt;(AN 133734189); ISSN: 22495835&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jun 2018 00:00:00 -0400</pubDate>
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    <item>
      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=133734185&amp;site=ehost-live&amp;scope=site</link>
      <author>Chanda, Debjyoti</author>
      <category>Corporate communications</category>
      <category>Corporate image</category>
      <category>Business communication</category>
      <category>Corporate affairs executives</category>
      <category>Brand image</category>
      <category>Decision making in business</category>
      <title>CORPORATE COMMUNICATION: IN A STATE OF METAMORPHOSIS.</title>
      <description>Global Media Journal: Indian Edition; 06/01/2018&lt;br/&gt;(AN 133734185); ISSN: 22495835&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jun 2018 00:00:00 -0400</pubDate>
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      <author>Roy, Subhojit</author>
      <category>Corporate communications</category>
      <category>Globalization</category>
      <category>Corporate culture</category>
      <category>Business communication</category>
      <category>Communicative competence</category>
      <category>Communication</category>
      <title>CORPORATE COMMUNICATIONS: GLOBAL SCENARIO.</title>
      <description>Global Media Journal: Indian Edition; 06/01/2018&lt;br/&gt;(AN 133734188); ISSN: 22495835&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jun 2018 00:00:00 -0400</pubDate>
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    <item>
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      <author>Tkalac Verčič, Ana; Pološki Vokić, Nina</author>
      <category>Public relations</category>
      <category>Organizational behavior</category>
      <category>Interpersonal communication</category>
      <category>Personnel management</category>
      <category>Job involvement</category>
      <title>Engaging employees through internal communication.</title>
      <description>Public Relations Review; 12/01/2017&lt;br/&gt;(AN 127077092); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Dec 2017 00:00:00 -0500</pubDate>
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    <item>
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      <author>Shim, Kyujin; Chung, Myojung; Kim, Young</author>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Social responsibility of business</category>
      <category>Business ethics</category>
      <category>Hypocrisy</category>
      <title>Does ethical orientation matter? Determinants of public reaction to CSR communication.</title>
      <description>Public Relations Review; 11/01/2017&lt;br/&gt;(AN 124823126); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Nov 2017 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=125434803&amp;site=ehost-live&amp;scope=site</link>
      <author>Peev, Plamen P.; Mayer, James Mark</author>
      <category>Consumer behavior</category>
      <category>Sales promotion</category>
      <category>Marketing</category>
      <category>Business communication</category>
      <category>Pricing</category>
      <category>Retail industry</category>
      <title>Consumer Perceptions of Precise vs. Just-Below Prices in Retail Settings.</title>
      <description>Journal of Promotion Management; 09/01/2017&lt;br/&gt;(AN 125434803); ISSN: 10496491&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Sep 2017 00:00:00 -0400</pubDate>
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      <author>Koponen, Jonna; Julkunen, Saara</author>
      <category>Business communication</category>
      <category>Cross-cultural communication</category>
      <category>Customer relations</category>
      <category>Cultural pluralism</category>
      <category>Business students</category>
      <title>Exploring cultural diversity with business students.</title>
      <description>Communication Teacher; 07/01/2017&lt;br/&gt;(AN 122979804); ISSN: 17404622&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Jul 2017 00:00:00 -0400</pubDate>
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      <author>Doan, Mai Anh; McKie, David</author>
      <category>Business communication</category>
      <category>Auditing</category>
      <category>Investor relations (Corporations)</category>
      <category>Corporate public relations</category>
      <category>Academic-industrial collaboration</category>
      <title>Financial investigations: Auditing research accounts of communication in business, investor relations, and public relations (1994–2016).</title>
      <description>Public Relations Review; 06/01/2017&lt;br/&gt;(AN 122773430); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Jun 2017 00:00:00 -0400</pubDate>
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      <author>Breiner, Tina; Minei, Elizabeth M.</author>
      <category>Interpersonal communication</category>
      <category>Communication in management</category>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Communication barriers</category>
      <category>Acculturation</category>
      <category>Psychology</category>
      <category>Chief executive officers</category>
      <title>Corporate acculturation neglect in cross-border acquisitions: the case of Denmark and the United States.</title>
      <description>Journal of International Communication; 04/01/2017&lt;br/&gt;(AN 121925302); ISSN: 13216597&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Apr 2017 00:00:00 -0400</pubDate>
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      <author>Şengöz, Ayhan; Eroğlu, Erhan</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Social media in business</category>
      <category>Strategic planning</category>
      <title>ÖRGÜTLERDE SOSYAL MEDYA KULLANIMI: SOSYAL MEDYA ALGILARI, AMAÇLARI VE KULLANIM ALIŞKANLIKLARI.</title>
      <description>Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi; 03/01/2017&lt;br/&gt;(AN 122840344); ISSN: 21463301&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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    <item>
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      <author>Salman, Gülçin; Eroğlu, Erhan</author>
      <category>Corporate communications</category>
      <category>Corporate image</category>
      <category>Business communication</category>
      <category>Social media in business</category>
      <category>Facebook (Web resource)</category>
      <title>SOSYAL MEDYADA KURUM KİMLİĞİ YÖNETİMİ: TÜRKİYE’NİN EN BÜYÜK 500 ŞİRKETİ ÜZERİNE BİR ARAŞTIRMA.</title>
      <description>Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi; 03/01/2017&lt;br/&gt;(AN 122840345); ISSN: 21463301&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Costa-Sánchez, Carmen</author>
      <category>Private sector</category>
      <category>Typology (Theology)</category>
      <category>Mobile app developers</category>
      <category>Protagonists (Persons)</category>
      <category>YouTube (Web resource)</category>
      <title>Online Video Marketing Strategies. Typology by Business Sector.</title>
      <description>Communication &amp; Society; 01/01/2017&lt;br/&gt;(AN 120944933); ISSN: 23867876&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Nath, Pravin; Bell, Monique</author>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Integrated marketing</category>
      <category>Contingencies in finance</category>
      <category>Chief marketing officers</category>
      <title>A study of the structural integration of the marketing and PR functions in the C-suite.</title>
      <description>Journal of Marketing Communications; 12/01/2016&lt;br/&gt;(AN 118988700); ISSN: 13527266&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Dec 2016 00:00:00 -0500</pubDate>
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      <author>Doyle, Evan; Lee, YoungAh</author>
      <category>Social media</category>
      <category>Attitude (Psychology)</category>
      <category>Organizational behavior</category>
      <category>Public relations research</category>
      <category>Priming (Psychology)</category>
      <category>Environmental monitoring</category>
      <category>Experimental groups</category>
      <title>Context, context, context: Priming theory and attitudes towards corporations in social media.</title>
      <description>Public Relations Review; 12/01/2016&lt;br/&gt;(AN 119813241); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>von Platen, Sara</author>
      <category>Business communication</category>
      <category>Digital media</category>
      <category>Public relations</category>
      <category>Consultants</category>
      <category>Expertise</category>
      <title>Struggling with New Media and Old Expertise: Reconstructing the Professional Role of Communication Consultancy.</title>
      <description>International Journal of Strategic Communication; 11/01/2016&lt;br/&gt;(AN 118585398); ISSN: 1553118X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Nov 2016 00:00:00 -0400</pubDate>
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      <author>Dodd, Melissa Dawn</author>
      <category>Public relations</category>
      <category>Organizational behavior</category>
      <category>Social support</category>
      <category>Resource management</category>
      <category>Social capital</category>
      <title>Intangible resource management: social capital theory development for public relations.</title>
      <description>Journal of Communication Management; 10/01/2016&lt;br/&gt;(AN 119696726); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Oct 2016 00:00:00 -0400</pubDate>
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      <author>Bourgoin, Alaric; Muniesa, Fabian</author>
      <category>Business presentations</category>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Progress reports</category>
      <category>Corporation reports</category>
      <title>Building a Rock-Solid Slide.</title>
      <description>Management Communication Quarterly; 08/01/2016&lt;br/&gt;(AN 116569934); ISSN: 08933189&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Aug 2016 00:00:00 -0400</pubDate>
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      <author>Pressgrove, Geah Nicole; McKeever, Brooke Weberling</author>
      <category>Public relations</category>
      <category>Organizational behavior</category>
      <category>Stakeholders</category>
      <category>Nonprofit organizations</category>
      <category>Loyalty</category>
      <category>Stewardship theory</category>
      <title>Nonprofit relationship management: Extending the organization-public relationship to loyalty and behaviors.</title>
      <description>Journal of Public Relations Research; 07/01/2016&lt;br/&gt;(AN 119231490); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jul 2016 00:00:00 -0400</pubDate>
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      <author>Regadera González, Elisa; Paricio Esteban, M. Pilar; González Luis, Hildegart</author>
      <category>Nongovernmental organizations</category>
      <category>Public relations</category>
      <category>Management styles</category>
      <category>Business communication</category>
      <category>Industrial management</category>
      <category>Financial crises</category>
      <category>Spain</category>
      <title>Análisis del modelo de gestión de la comunicación y las RRPP de las ONG en Valencia en una sociedad en crisis (2012).</title>
      <description>Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria; 05/01/2016&lt;br/&gt;(AN 117272229); ISSN: 11371102&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Fuller, Ryan P.</author>
      <category>Organizational communication</category>
      <category>Experiential learning</category>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Mindfulness</category>
      <title>The big breach: An experiential learning exercise in mindful crisis communication.</title>
      <description>Communication Teacher; 01/01/2016&lt;br/&gt;(AN 111902553); ISSN: 17404622&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jan 2016 00:00:00 -0500</pubDate>
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      <author>Penrose, John M.</author>
      <category>Public relations research</category>
      <category>Business communication</category>
      <category>Communication teachers</category>
      <category>Communication education</category>
      <category>Curriculum</category>
      <category>Association for Business Communication (U.S.)</category>
      <title>Understanding and Using the Relationships Between Business and Professional Communication and Public Relations.</title>
      <description>Business &amp; Professional Communication Quarterly; 12/01/2015&lt;br/&gt;(AN 111819244); ISSN: 23294906&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Dec 2015 00:00:00 -0500</pubDate>
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      <author>Gutiérrez-García, Elena; Recalde, Monica; Piñera-Camacho, Alejandra</author>
      <category>Public relations</category>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Industrial management</category>
      <category>Businesspeople</category>
      <title>Reinventing the wheel? A comparative overview of the concept of dialogue.</title>
      <description>Public Relations Review; 12/01/2015&lt;br/&gt;(AN 111640154); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Dec 2015 00:00:00 -0500</pubDate>
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      <author>Verčič, Dejan; Zerfass, Ansgar; Wiesenberg, Markus</author>
      <category>Public relations research</category>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>International business enterprises</category>
      <category>Europe</category>
      <title>Global public relations and communication management: A European perspective.</title>
      <description>Public Relations Review; 12/01/2015&lt;br/&gt;(AN 111640155); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Dec 2015 00:00:00 -0500</pubDate>
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      <author>Bolander, Willy; Satornino, Cinthia B.; Hughes, Douglas E.; Ferris, Gerald R.</author>
      <category>Social networks</category>
      <category>Customer relations</category>
      <category>Organizational behavior</category>
      <category>Social skills</category>
      <category>Social exchange</category>
      <category>Sales personnel</category>
      <category>Job performance</category>
      <category>Social capital</category>
      <title>Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance.</title>
      <description>Journal of Marketing; 11/01/2015&lt;br/&gt;(AN 111166210); ISSN: 00222429&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Haumann, Till; Güntürkün, Pascal; Schons, Laura Marie; Wieseke, Jan</author>
      <category>Customer relations</category>
      <category>Customer satisfaction</category>
      <category>Business communication</category>
      <category>Sensory perception</category>
      <category>Customer cocreation</category>
      <category>Communication strategies</category>
      <title>Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity.</title>
      <description>Journal of Marketing; 11/01/2015&lt;br/&gt;(AN 111166211); ISSN: 00222429&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Nov 2015 00:00:00 -0400</pubDate>
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      <author>Ki, Eyun-Jung; Nekmat, Elmie</author>
      <category>Management information systems</category>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Consumers</category>
      <category>Management philosophy</category>
      <title>Decomposing Impression from Attitude in Relationship Management Outcomes.</title>
      <description>Journal of Promotion Management; 11/01/2015&lt;br/&gt;(AN 111592571); ISSN: 10496491&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Nov 2015 00:00:00 -0400</pubDate>
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      <author>Shen, Hongmei; Jiang, Hua; Jin, Yan; Sha, Bey-Ling</author>
      <category>Public relations</category>
      <category>Organizational behavior</category>
      <category>Work-life balance</category>
      <category>Psychological adaptation</category>
      <category>Public Relations Society of America</category>
      <title>Practitioners’ work-life conflict: A PRSA survey.</title>
      <description>Public Relations Review; 11/01/2015&lt;br/&gt;(AN 110010573); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Nov 2015 00:00:00 -0400</pubDate>
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      <author>Vardeman-Winter, Jennifer; Place, Katie</author>
      <category>Public relations</category>
      <category>Social media</category>
      <category>Qualitative research</category>
      <category>Business communication</category>
      <category>Data analysis</category>
      <title>Public relations culture, social media, and regulation.</title>
      <description>Journal of Communication Management; 10/01/2015&lt;br/&gt;(AN 110516941); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Oct 2015 00:00:00 -0400</pubDate>
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      <author>Welch, Mary</author>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Communication in management</category>
      <category>Job involvement</category>
      <category>Professionalization</category>
      <title>Internal communication education: a historical study.</title>
      <description>Journal of Communication Management; 10/01/2015&lt;br/&gt;(AN 110516939); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Oct 2015 00:00:00 -0400</pubDate>
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      <author>Taylor, Maureen; Yang, Aimei</author>
      <category>Public relations</category>
      <category>Cultural codes</category>
      <category>Codes of ethics</category>
      <category>Content analysis</category>
      <category>Standards</category>
      <category>Organizational behavior</category>
      <category>Ethics</category>
      <category>Values (Ethics)</category>
      <category>Globalization &amp; ethics</category>
      <category>Professional associations</category>
      <category>Professionalism</category>
      <category>Societies</category>
      <title>Have Global Ethical Values Emerged in the Public Relations Industry? Evidence from National and International Professional Public Relations Associations.</title>
      <description>Journal of Business Ethics; 09/01/2015&lt;br/&gt;(AN 109016166); ISSN: 01674544&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Sep 2015 00:00:00 -0400</pubDate>
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      <author>Molleda, Juan-Carlos; Kochhar, Sarabdeep; Wilson, Christopher</author>
      <category>Public relations</category>
      <category>Organizational behavior</category>
      <category>Decision making</category>
      <category>Organizational transparency</category>
      <title>Tipping the balance: A decision-making model for localization in global public relations agencies.</title>
      <description>Public Relations Review; 09/01/2015&lt;br/&gt;(AN 108299221); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Sep 2015 00:00:00 -0400</pubDate>
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      <author>Khodakarami, Farnoosh; Petersen, J. Andrew; Venkatesan, Rajkumar</author>
      <category>Marketing</category>
      <category>Interpersonal relations</category>
      <category>Business communication</category>
      <category>Nonprofit organization finance</category>
      <category>Gifts</category>
      <category>Nonprofit organizations</category>
      <category>Public universities &amp; colleges financing</category>
      <category>Intrinsic motivation</category>
      <title>Developing Donor Relationships: The Role of the Breadth of Giving.</title>
      <description>Journal of Marketing; 07/01/2015&lt;br/&gt;(AN 103543707); ISSN: 00222429&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Jul 2015 00:00:00 -0400</pubDate>
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      <author>SÁNCHEZ, FERNANDO OLABE</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Sports journalism</category>
      <category>Soccer teams</category>
      <category>Sports administration</category>
      <category>Communication in sports</category>
      <category>Real Madrid Club de Fútbol</category>
      <title>Luces y sombras de la comunicación del Real Madrid CF. Reflexiones desde el periodismo deportivo.</title>
      <description>Signo y Pensamiento; 07/01/2015&lt;br/&gt;(AN 111963036); ISSN: 01204823&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=108801706&amp;site=ehost-live&amp;scope=site</link>
      <author>Bacabac, Florence Elizabeth</author>
      <category>Web development</category>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Corporate websites</category>
      <category>Flow charts</category>
      <title>Appropriating Invention Through Concept Maps in Writing for Multimedia and the Web.</title>
      <description>Business &amp; Professional Communication Quarterly; 06/01/2015&lt;br/&gt;(AN 108801706); ISSN: 23294906&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Jun 2015 00:00:00 -0400</pubDate>
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      <author>Rentz, Kathryn C.</author>
      <category>Corporate communications</category>
      <category>Personnel management</category>
      <category>Millennials</category>
      <category>Generation X</category>
      <category>Business communication</category>
      <category>Baby boom generation</category>
      <category>United States</category>
      <title>Beyond the Generational Stereotypes: A Study of U.S. Generation Y Employees in Context.</title>
      <description>Business &amp; Professional Communication Quarterly; 06/01/2015&lt;br/&gt;(AN 108801705); ISSN: 23294906&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>García, César</author>
      <category>Public relations</category>
      <category>Organizational behavior</category>
      <category>Patronage</category>
      <category>Democratization</category>
      <category>Latin America</category>
      <title>PR, clientelism and economics: a comparison of southern Europe and Latin America.</title>
      <description>Journal of Communication Management; 05/01/2015&lt;br/&gt;(AN 102558847); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 May 2015 00:00:00 -0400</pubDate>
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      <author>von Platen, Sara</author>
      <category>Corporate communications</category>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Executives</category>
      <category>Organizational performance</category>
      <title>The communication consultant: an important translator for communication management.</title>
      <description>Journal of Communication Management; 05/01/2015&lt;br/&gt;(AN 102558849); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Chan, Fanny Fong Yee</author>
      <category>Marketing</category>
      <category>Business communication</category>
      <category>Theory of knowledge</category>
      <category>Critical realism</category>
      <category>Mixed methods research</category>
      <category>Product placement</category>
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      <author>Crosno, Jody; Brown, James</author>
      <category>Organizational behavior</category>
      <category>Marketing</category>
      <category>Meta-analysis</category>
      <category>Crowding out (Economics)</category>
      <category>Generalization</category>
      <category>Organizational performance</category>
      <title>A meta-analytic review of the effects of organizational control in marketing exchange relationships.</title>
      <description>Journal of the Academy of Marketing Science; 05/01/2015&lt;br/&gt;(AN 102482906); ISSN: 00920703&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Verhoeven, Piet</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Stakeholders</category>
      <category>McDonaldization of society</category>
      <category>Convenience foods</category>
      <title>Corporate Communication or McCommunication? Considering a McDonaldization of Corporate Communication Hypothesis.</title>
      <description>Journal of Promotion Management; 03/01/2015&lt;br/&gt;(AN 102340722); ISSN: 10496491&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Mar 2015 00:00:00 -0500</pubDate>
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      <author>Paquette, Michael; Sommerfeldt, Erich J.; Kent, Michael L.</author>
      <category>Public relations</category>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Deontological ethics</category>
      <category>Organizational change</category>
      <title>Do the ends justify the means? Dialogue, development communication, and deontological ethics.</title>
      <description>Public Relations Review; 03/01/2015&lt;br/&gt;(AN 108299179); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Mar 2015 00:00:00 -0500</pubDate>
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      <author>Oliveira, Andrea; Capriotti, Paul; Matilla, Kathy</author>
      <category>Public relations</category>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Energy industries</category>
      <category>Industries</category>
      <category>Business planning</category>
      <category>Industrial management</category>
      <category>Spain</category>
      <title>Concepción y gestión estratégica de los públicos en las empresas del sector energético de España.</title>
      <description>Communication &amp; Society; 01/01/2015&lt;br/&gt;(AN 102223183); ISSN: 23867876&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Jan 2015 00:00:00 -0500</pubDate>
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      <author>Homburg, Christian; Vomberg, Arnd; Enke, Margit; Grimm, Philipp</author>
      <category>Marketing</category>
      <category>Organizational structure</category>
      <category>Organizational behavior</category>
      <category>Departments</category>
      <title>The loss of the marketing department's influence: is it really happening? And why worry?</title>
      <description>Journal of the Academy of Marketing Science; 01/01/2015&lt;br/&gt;(AN 100420803); ISSN: 00920703&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Jan 2015 00:00:00 -0500</pubDate>
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      <author>Krush, Michael; Sohi, Ravipreet; Saini, Amit</author>
      <category>Marketing</category>
      <category>Consumer behavior</category>
      <category>Organizational behavior</category>
      <category>Marketing executives</category>
      <category>Executives</category>
      <title>Dispersion of marketing capabilities: impact on marketing's influence and business unit outcomes.</title>
      <description>Journal of the Academy of Marketing Science; 01/01/2015&lt;br/&gt;(AN 100420801); ISSN: 00920703&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Jan 2015 00:00:00 -0500</pubDate>
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      <author>Mele, Cristina; Pels, Jaqueline; Storbacka, Kaj</author>
      <category>Marketing</category>
      <category>Markets</category>
      <category>Organizational behavior</category>
      <category>Marketing research</category>
      <category>Industrial psychology</category>
      <title>A holistic market conceptualization.</title>
      <description>Journal of the Academy of Marketing Science; 01/01/2015&lt;br/&gt;(AN 100420800); ISSN: 00920703&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Jan 2015 00:00:00 -0500</pubDate>
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      <author>Dulek, Ronald E.</author>
      <category>Corporate communications</category>
      <category>Communication in management</category>
      <category>Business communication</category>
      <category>Organizational change</category>
      <title>Instituting Cultural Change at a Major Organization: A Case Study.</title>
      <description>Business &amp; Professional Communication Quarterly; 12/01/2014&lt;br/&gt;(AN 103674569); ISSN: 23294906&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Dec 2014 00:00:00 -0500</pubDate>
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      <author>Logan, Nneka</author>
      <category>Corporate communications</category>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Ideology</category>
      <category>Industrial revolution</category>
      <category>Scholars</category>
      <category>United States</category>
      <title>Corporate voice and ideology: An alternate approach to understanding public relations history.</title>
      <description>Public Relations Review; 11/01/2014&lt;br/&gt;(AN 108299153); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Nov 2014 00:00:00 -0400</pubDate>
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      <author>Nekmat, Elmie; Gower, Karla K.; Ye, Lan</author>
      <category>Content analysis</category>
      <category>Business communication</category>
      <category>Corporate image</category>
      <category>Public relations</category>
      <category>Periodicals</category>
      <category>Management</category>
      <title>Status of Image Management Research in Public Relations: A Cross-Discipline Content Analysis of Studies Published Between 1991 and 2011.</title>
      <description>International Journal of Strategic Communication; 10/01/2014&lt;br/&gt;(AN 98026223); ISSN: 1553118X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Chaudhuri, Arjun; Micu, Camelia Codruta</author>
      <category>Management</category>
      <category>Business communication</category>
      <category>Marketing</category>
      <category>Communication in management</category>
      <category>Technological innovations</category>
      <title>The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter?</title>
      <description>Journal of Marketing Communications; 10/01/2014&lt;br/&gt;(AN 97586270); ISSN: 13527266&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Oct 2014 00:00:00 -0400</pubDate>
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      <author>Johnston, KimA.</author>
      <category>Public relations</category>
      <category>Stakeholders</category>
      <category>Organizational behavior</category>
      <category>Social responsibility of business</category>
      <category>Outcome assessment (Social services)</category>
      <title>Public Relations and Engagement: Theoretical Imperatives of a Multidimensional Concept.</title>
      <description>Journal of Public Relations Research; 10/01/2014&lt;br/&gt;(AN 99363023); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Oct 2014 00:00:00 -0400</pubDate>
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      <author>Taylor, Maureen; Kent, MichaelL.</author>
      <category>Public communication</category>
      <category>Organizational behavior</category>
      <category>Public relations</category>
      <category>Social capital</category>
      <category>Decision making</category>
      <title>Dialogic Engagement: Clarifying Foundational Concepts.</title>
      <description>Journal of Public Relations Research; 10/01/2014&lt;br/&gt;(AN 99363021); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Oct 2014 00:00:00 -0400</pubDate>
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      <author>Kang, Minjeong</author>
      <category>Organizational behavior</category>
      <category>Public relations</category>
      <category>Operational definitions</category>
      <category>Mediation</category>
      <category>Motivation (Psychology)</category>
      <title>Understanding Public Engagement: Conceptualizing and Measuring its Influence on Supportive Behavioral Intentions.</title>
      <description>Journal of Public Relations Research; 10/01/2014&lt;br/&gt;(AN 99363022); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Oct 2014 00:00:00 -0400</pubDate>
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      <author>Devin, BreeL.; Lane, AnneB.</author>
      <category>Organizational behavior</category>
      <category>Stakeholders</category>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Social responsibility of business</category>
      <title>Communicating Engagement in Corporate Social Responsibility: A Meta-Level Construal of Engagement.</title>
      <description>Journal of Public Relations Research; 10/01/2014&lt;br/&gt;(AN 99363019); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Oct 2014 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=99363020&amp;site=ehost-live&amp;scope=site</link>
      <author>O'Byrne, Susan; Daymon, Christine</author>
      <category>Public relations</category>
      <category>Organizational behavior</category>
      <category>Qualitative research</category>
      <category>Stakeholders</category>
      <category>Investors</category>
      <category>Sustainable development</category>
      <title>Irresponsible Engagement and the Citizen Investor.</title>
      <description>Journal of Public Relations Research; 10/01/2014&lt;br/&gt;(AN 99363020); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Oct 2014 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=96437711&amp;site=ehost-live&amp;scope=site</link>
      <author>Yang, Aimei; Kent, Michael</author>
      <category>Social media</category>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Social networks</category>
      <category>Corporations</category>
      <title>Social media and organizational visibility: A sample of Fortune 500 corporations.</title>
      <description>Public Relations Review; 09/01/2014&lt;br/&gt;(AN 96437711); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Sep 2014 00:00:00 -0400</pubDate>
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      <author>COSTA SÁNCHEZ, CARMEN</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Mass media</category>
      <category>Journalism</category>
      <category>Audience participation</category>
      <category>Heineken International BV</category>
      <title>Transmedia Storytelling, an ally of Corporate Communication: #Dropped by Heineken case study.</title>
      <description>Comunicación y Sociedad; 07/01/2014&lt;br/&gt;(AN 99337919); ISSN: 02140039&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Jul 2014 00:00:00 -0400</pubDate>
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      <author>Hume, Jessica; Leonard, Anné</author>
      <category>Corporate communications</category>
      <category>Nongovernmental organizations</category>
      <category>Business communication</category>
      <category>Strategic planning</category>
      <category>International organization</category>
      <category>Industrial productivity</category>
      <title>Exploring the strategic potential of internal communication in international non-governmental organisations.</title>
      <description>Public Relations Review; 06/01/2014&lt;br/&gt;(AN 95812903); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Jun 2014 00:00:00 -0400</pubDate>
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      <author>Schwarz, Andreas; Fritsch, Alexander</author>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Nongovernmental organizations</category>
      <category>Artistic influence</category>
      <category>Actors</category>
      <category>Civil society</category>
      <title>Communicating on Behalf of Global Civil Society: Management and Coordination of Public Relations in International Nongovernmental Organizations.</title>
      <description>Journal of Public Relations Research; 04/01/2014&lt;br/&gt;(AN 94723319); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Apr 2014 00:00:00 -0400</pubDate>
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      <author>Wisnoentoro, Rizky</author>
      <category>Business communication</category>
      <category>Marketing</category>
      <category>Social responsibility of business</category>
      <category>Business ethics</category>
      <category>Scholars</category>
      <title>The Reflection of CSR (Corporate Social Responsibility) Conception In The Contemporary Communication Studies.</title>
      <description>Annual International Conference on Journalism &amp; Mass Communications; 01/01/2014&lt;br/&gt;(AN 98642222); ISSN: 23013710&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Muntean, Lacy M.; Naile, Traci L.; Gill, Greer</author>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Social responsibility of business</category>
      <category>Agriculture</category>
      <category>Business ethics</category>
      <category>United States</category>
      <category>National Agricultural Marketing Association (U.S.)</category>
      <title>NAMA Members' Perceptions of Corporate Social Responsibility.</title>
      <description>Journal of Applied Communications; 12/01/2013&lt;br/&gt;(AN 95999325); ISSN: 10510834&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Dec 2013 00:00:00 -0500</pubDate>
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      <author>Ghanem, Salma; Kalliny, Morris; Elgoul, Siham</author>
      <category>Business communication</category>
      <category>Communication &amp; technology</category>
      <category>Internet</category>
      <category>Face-to-face communication</category>
      <category>Arab countries</category>
      <title>The impact of technology on the Arab communication style and culture: Implications for marketing.</title>
      <description>Journal of Marketing Communications; 12/01/2013&lt;br/&gt;(AN 91825016); ISSN: 13527266&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Dec 2013 00:00:00 -0500</pubDate>
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      <author>Moscol, Ronnie; Gamero, Renato</author>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Corporate image</category>
      <category>Public opinion</category>
      <category>Social aspects of trust</category>
      <title>Aproximación a la confianza como bien interno de las Relaciones Públicas.</title>
      <description>Revista de Comunicación; 12/01/2013&lt;br/&gt;(AN 92630502); ISSN: 16840933&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Aßländer, Michael</author>
      <category>Corporate image</category>
      <category>Organizational behavior</category>
      <category>Corporate communications</category>
      <category>Crisis management</category>
      <category>Natural law</category>
      <category>Virtues</category>
      <category>Glory</category>
      <category>Social responsibility of business</category>
      <category>Honor</category>
      <category>Cicero, Marcus Tullius, 106 B.C.-43 B.C.</category>
      <title>Honorableness or Beneficialness? Cicero on Natural Law, Virtues, Glory, and (Corporate) Reputation.</title>
      <description>Journal of Business Ethics; 09/10/2013&lt;br/&gt;(AN 90429123); ISSN: 01674544&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Howes, Pauline A.; Sallot, Lynne M.</author>
      <category>Spokespersons</category>
      <category>Business communication</category>
      <category>Sensory perception</category>
      <category>Truthfulness &amp; falsehood</category>
      <category>Business enterprises</category>
      <category>Businesspeople</category>
      <title>Company spokesperson vs. customer testimonial: Investigating quoted spokesperson credibility and impact in business-to-business communication.</title>
      <description>Public Relations Review; 09/01/2013&lt;br/&gt;(AN 89106292); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Sep 2013 00:00:00 -0400</pubDate>
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      <author>Du-Babcock, Bertha; Bhatia, Vijay</author>
      <category>Interpersonal communication</category>
      <category>Business communication</category>
      <category>Public relations</category>
      <title>Business and Professional Communication in Asia: An Introduction.</title>
      <description>Journal of Business &amp; Technical Communication; 07/01/2013&lt;br/&gt;(AN 87909399); ISSN: 10506519&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Jul 2013 00:00:00 -0400</pubDate>
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      <author>Paladines Galarza, Fanny Yolanda; Valarezo González, Karina Paola; Yaguache Quichimbo, Jenny Jovita</author>
      <category>Business communication</category>
      <category>Advertising</category>
      <category>Public relations</category>
      <category>Strategic communication</category>
      <category>Marketing</category>
      <category>Industrial management</category>
      <category>Business enterprises</category>
      <category>Ecuador</category>
      <title>La comunicación integral, un factor determinante en la gestión de la empresa ecuatoriana.</title>
      <description>Signo y Pensamiento; 07/01/2013&lt;br/&gt;(AN 95272912); ISSN: 01204823&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Jul 2013 00:00:00 -0400</pubDate>
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      <author>Smith, Katherine Taken; Alexander, Julie J.</author>
      <category>Stakeholders</category>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Fortune 500 companies</category>
      <category>Corporate websites</category>
      <category>Social responsibility of business</category>
      <category>Consumer education</category>
      <title>Which CSR-Related Headings Do Fortune 500 Companies Use on Their Websites?</title>
      <description>Business Communication Quarterly; 06/01/2013&lt;br/&gt;(AN 87656728); ISSN: 10805699&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Jun 2013 00:00:00 -0400</pubDate>
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      <author>Röttger, Ulrike; Preusse, Joachim</author>
      <category>Strategic communication</category>
      <category>Public relations</category>
      <category>Communication</category>
      <category>Business communication</category>
      <category>Consulting firms</category>
      <title>External Consulting in Strategic Communication: Functions and Roles Within Systems Theory.</title>
      <description>International Journal of Strategic Communication; 04/01/2013&lt;br/&gt;(AN 86214114); ISSN: 1553118X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Apr 2013 00:00:00 -0400</pubDate>
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      <author>Kanihan, Stacey Frank; Hansen, Kathleen A.; Blair, Sara; Shore, Marta; Myers, Jun</author>
      <category>Business communication</category>
      <category>Corporate culture</category>
      <category>Public relations research</category>
      <category>Quantitative research</category>
      <category>Chief executive officers</category>
      <category>Power (Social sciences)</category>
      <title>Communication managers in the dominant coalition Power attributes and communication practices.</title>
      <description>Journal of Communication Management; 04/01/2013&lt;br/&gt;(AN 88053466); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Apr 2013 00:00:00 -0400</pubDate>
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      <author>Smith, BrianG.; Place, KatieR.</author>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Authority</category>
      <category>Sensory perception</category>
      <category>Management</category>
      <category>Social media</category>
      <category>Decision making</category>
      <category>Business enterprises</category>
      <title>Integrating Power? Evaluating Public Relations Influence in an Integrated Communication Structure.</title>
      <description>Journal of Public Relations Research; 04/01/2013&lt;br/&gt;(AN 86417740); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Apr 2013 00:00:00 -0400</pubDate>
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      <author>Leonidou, Leonidas C.; Leonidou, Constantinos N.; Kvasova, Olga</author>
      <category>Consumer behavior</category>
      <category>Sensory perception</category>
      <category>Organizational behavior</category>
      <category>Marketing</category>
      <category>Ideology</category>
      <category>Trust</category>
      <category>Consumer education</category>
      <category>Likert scale</category>
      <title>Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior.</title>
      <description>European Journal of Marketing; 03/01/2013&lt;br/&gt;(AN 87116129); ISSN: 03090566&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Mar 2013 00:00:00 -0500</pubDate>
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      <author>Smudde, PeterM.; Courtright, JeffreyL.</author>
      <category>Public relations</category>
      <category>Organizational communication</category>
      <category>Business communication</category>
      <category>Strategic planning</category>
      <category>Social context</category>
      <category>Organizational learning</category>
      <category>Price inflation</category>
      <category>Retrospective studies</category>
      <title>Genre and Postemergency Contexts: The Nexus of Strategic Communications.</title>
      <description>Journal of Promotion Management; 01/01/2013&lt;br/&gt;(AN 85340801); ISSN: 10496491&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Jan 2013 00:00:00 -0500</pubDate>
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      <author>Bisel, Ryan S.; Messersmith, Amber S.</author>
      <category>Apologizing</category>
      <category>Heuristic</category>
      <category>Organizational behavior</category>
      <category>Business communication</category>
      <category>Customer relations</category>
      <category>Superior-subordinate relationship</category>
      <category>Organizational communication</category>
      <title>Organizational and Supervisory Apology Effectiveness: Apology Giving in Work Settings.</title>
      <description>Business Communication Quarterly; 12/01/2012&lt;br/&gt;(AN 83329497); ISSN: 10805699&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2012 00:00:00 -0500</pubDate>
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      <author>Li, Chunxiao; Cropp, Fritz; Sims, Will; Jin, Yan</author>
      <category>Public relations</category>
      <category>Internet surveys</category>
      <category>Organizational behavior</category>
      <category>Professional standards</category>
      <category>Preparedness</category>
      <category>Decision making</category>
      <category>China</category>
      <title>Perceived professional standards and roles of public relations in China: Through the lens of Chinese public relations practitioners</title>
      <description>Public Relations Review; 12/01/2012&lt;br/&gt;(AN 83448813); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2012 00:00:00 -0500</pubDate>
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      <author>Men, Linjuan Rita; Tsai, Wan-Hsiu Sunny</author>
      <category>Public relations</category>
      <category>Online social networks</category>
      <category>Organizational behavior</category>
      <category>Internet users</category>
      <category>International markets</category>
      <category>Business planning</category>
      <category>United States</category>
      <category>China</category>
      <title>How companies cultivate relationships with publics on social network sites: Evidence from China and the United States</title>
      <description>Public Relations Review; 12/01/2012&lt;br/&gt;(AN 83448815); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2012 00:00:00 -0500</pubDate>
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      <author>Smith, Brian G.</author>
      <category>Public relations</category>
      <category>Stakeholders</category>
      <category>Organizational behavior</category>
      <category>Communication</category>
      <category>Marketing</category>
      <category>Social media</category>
      <category>Advertising</category>
      <title>Public relations identity and the stakeholder–organization relationship: A revised theoretical position for public relations scholarship</title>
      <description>Public Relations Review; 12/01/2012&lt;br/&gt;(AN 83448829); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2012 00:00:00 -0500</pubDate>
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      <author>BLACK, ALISON; STANBRIDGE, KAREN L.</author>
      <category>Business communication</category>
      <category>Written communication</category>
      <category>Visual communication</category>
      <category>Customer relations</category>
      <category>Commercial correspondence</category>
      <category>Commercial documents</category>
      <title>DOCUMENTS AS 'CRITICAL INCIDENTS' IN ORGANIZATION TO CONSUMER COMMUNICATION.</title>
      <description>Visible Language; 10/01/2012&lt;br/&gt;(AN 83339241); ISSN: 00222224&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Oct 2012 00:00:00 -0400</pubDate>
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      <author>Mehta, Amisha; Xavier, Robina</author>
      <category>Crisis management</category>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Industrial management</category>
      <category>September 11 Terrorist Attacks, 2001</category>
      <category>Mathematical models</category>
      <title>Tracking the defining moments of crisis process and practice</title>
      <description>Public Relations Review; 09/01/2012&lt;br/&gt;(AN 76615979); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Sep 2012 00:00:00 -0400</pubDate>
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      <author>Powell, Vonda</author>
      <category>Performance</category>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Marketing</category>
      <category>Curriculum</category>
      <category>Classrooms</category>
      <category>Writing</category>
      <category>Professional education</category>
      <title>Revival of the Position Paper: Aligning Curricula and Professional Competencies.</title>
      <description>Communication Teacher; 04/01/2012&lt;br/&gt;(AN 76373381); ISSN: 17404622&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Apr 2012 00:00:00 -0400</pubDate>
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      <author>Claeys, An-Sofie; Cauberghe, Verolien</author>
      <category>Crisis communication</category>
      <category>Public relations</category>
      <category>Organizational behavior</category>
      <category>Stakeholders</category>
      <category>Information theory</category>
      <category>Communications research</category>
      <category>Disclosure</category>
      <category>Factorial experiment designs</category>
      <title>Crisis response and crisis timing strategies, two sides of the same coin</title>
      <description>Public Relations Review; 03/01/2012&lt;br/&gt;(AN 71686315); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Mar 2012 00:00:00 -0500</pubDate>
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      <author>Willis, Paul</author>
      <category>Public relations</category>
      <category>Organizational behavior</category>
      <category>Stakeholders</category>
      <category>Communications research</category>
      <category>Socioeconomics</category>
      <category>Infrastructure (Economics)</category>
      <category>Nobel Prize winners</category>
      <category>Resource management</category>
      <category>Ostrom, Elinor, 1933-2012</category>
      <title>Engaging communities: Ostrom's economic commons, social capital and public relations</title>
      <description>Public Relations Review; 03/01/2012&lt;br/&gt;(AN 71686338); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Mar 2012 00:00:00 -0500</pubDate>
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      <author>Waters, Richard D.; Bortree, Denise Sevick</author>
      <category>Management</category>
      <category>Mutualism</category>
      <category>Corporate communications</category>
      <category>Consumers</category>
      <category>Organizational behavior</category>
      <category>Political parties</category>
      <category>Communications research</category>
      <category>Corporate public relations</category>
      <title>Advancing relationship management theory: Mapping the continuum of relationship types</title>
      <description>Public Relations Review; 03/01/2012&lt;br/&gt;(AN 71686339); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Mar 2012 00:00:00 -0500</pubDate>
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      <author>Smith, Brian G.</author>
      <category>Communication methodology</category>
      <category>Business communication</category>
      <category>Internetworking</category>
      <category>Interviewing</category>
      <category>Organizational structure</category>
      <category>Participant observation</category>
      <title>Organic integration: the natural process underlying communication integration.</title>
      <description>Journal of Communication Management; 02/01/2012&lt;br/&gt;(AN 72096256); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Feb 2012 00:00:00 -0500</pubDate>
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      <author>Wang, Meredith L.; Waters, Richard D.</author>
      <category>Mass media &amp; business</category>
      <category>Business communication</category>
      <category>Websites</category>
      <category>Agricultural associations</category>
      <category>Agricultural industries</category>
      <category>Computer network resources</category>
      <title>Examining how industries engage the mediaComparing American and German agricultural associations' web sites.</title>
      <description>Journal of Communication Management; 02/01/2012&lt;br/&gt;(AN 72096260); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Feb 2012 00:00:00 -0500</pubDate>
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      <author>Mazzei, Alessandra; Ravazzani, Silvia</author>
      <category>Organizational behavior research</category>
      <category>Business communication</category>
      <category>Organizational change</category>
      <category>International business enterprises</category>
      <category>Diversity in organizations</category>
      <category>Mission statements</category>
      <title>Leveraging variety for creativity, dialogue and competition.</title>
      <description>Journal of Communication Management; 02/01/2012&lt;br/&gt;(AN 72096258); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Feb 2012 00:00:00 -0500</pubDate>
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    <item>
      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=70384038&amp;site=ehost-live&amp;scope=site</link>
      <author>Lovari, Alessandro; Martino, Valentina; Kim, Jeong-Nam</author>
      <category>Internet surveys</category>
      <category>Public relations</category>
      <category>Interpersonal relations</category>
      <category>Communication methodology</category>
      <category>Organizational behavior</category>
      <category>Local government</category>
      <title>Citizens' Relationships with a Municipality and Their Communicative Behaviors in Negative Civic Issues.</title>
      <description>International Journal of Strategic Communication; 01/01/2012&lt;br/&gt;(AN 70384038); ISSN: 1553118X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Jan 2012 00:00:00 -0500</pubDate>
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      <author>Elving, WimJ. L.</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Communication in management</category>
      <category>Communication periodicals</category>
      <title>Corporate Communication Positioned within Communication Studies— Corporate Communications, an International Journal : The Journal and its History, Scope and Future Developments.</title>
      <description>Review of Communication; 01/01/2012&lt;br/&gt;(AN 78223102); ISSN: 15358593&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>LaPointe, Pat</author>
      <category>Marketing</category>
      <category>Organizational behavior</category>
      <category>United States economy, 1981-2001</category>
      <category>United States economy, 2001-2009</category>
      <category>United States economy, 2009-2017</category>
      <category>Economics</category>
      <category>United States</category>
      <title>Marketing on the Razor's Edge.</title>
      <description>Journal of Advertising Research; 12/01/2011&lt;br/&gt;(AN 69592760); ISSN: 00218499&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Dec 2011 00:00:00 -0500</pubDate>
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      <author>Slabbert, Yolandi; Barker, Rachel</author>
      <category>Crisis communication</category>
      <category>Business communication</category>
      <category>Mass media &amp; business</category>
      <category>Public relations</category>
      <category>Two-way communication</category>
      <category>Financial services industry</category>
      <title>An integrated crisis communication framework for strategic crisis communication with the media: A case study on a financial services provider.</title>
      <description>Communicatio: South African Journal for Communication Theory &amp; Research; 11/01/2011&lt;br/&gt;(AN 69870651); ISSN: 02500167&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Seiffert, Jens; Bentele, Günter; Mende, Lars</author>
      <category>Public relations</category>
      <category>Communication</category>
      <category>Business communication</category>
      <category>Content analysis</category>
      <category>Public trust doctrine</category>
      <category>Germany</category>
      <title>An explorative study on discrepancies in communication and action of German companies.</title>
      <description>Journal of Communication Management; 11/01/2011&lt;br/&gt;(AN 70605390); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Jakubowitz, Melissa</author>
      <category>Advertising</category>
      <category>Marketing</category>
      <category>Organizational behavior</category>
      <category>Privacy</category>
      <category>Speech therapists</category>
      <category>Ethics</category>
      <category>Medical practice</category>
      <category>Corruption</category>
      <category>Employee recruitment</category>
      <category>Business management of health facilities</category>
      <category>Medical ethics</category>
      <category>Nursing records</category>
      <category>Pediatrics</category>
      <category>Responsibility</category>
      <category>Ethical decision making</category>
      <category>Financial management</category>
      <category>Continuing education units</category>
      <category>Patient selection</category>
      <category>American Speech-Language-Hearing Association</category>
      <title>Ethical Issues in a Pediatric Private Practice.</title>
      <description>Seminars in Speech &amp; Language; 11/01/2011&lt;br/&gt;(AN 69733552); ISSN: 07340478&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Nov 2011 00:00:00 -0400</pubDate>
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      <author>Dark, Melissa</author>
      <category>Audiences</category>
      <category>Business communication</category>
      <category>Message theory (Communication)</category>
      <category>Surveys</category>
      <category>Public relations</category>
      <category>Marketing channels</category>
      <title>Re-wire your thinking about engaging unwired audiences.</title>
      <description>Strategic Communication Management; 11/01/2011&lt;br/&gt;(AN 67675515); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Nov 2011 00:00:00 -0400</pubDate>
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      <author>Groza, Mark; Pronschinske, Mya; Walker, Matthew</author>
      <category>Organizational behavior</category>
      <category>Attribution (Social psychology)</category>
      <category>Consumer behavior</category>
      <category>Motivation (Psychology)</category>
      <category>Social responsibility of business</category>
      <category>Consumer attitudes</category>
      <title>Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR.</title>
      <description>Journal of Business Ethics; 09/15/2011&lt;br/&gt;(AN 64458610); ISSN: 01674544&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 15 Sep 2011 00:00:00 -0400</pubDate>
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      <author>Thøger Christensen, Lars; Cornelissen, Joep</author>
      <category>Corporate communications</category>
      <category>Organizational communication</category>
      <category>Organizational behavior</category>
      <category>Communication</category>
      <category>Interpersonal communication</category>
      <category>Psychology</category>
      <category>Management</category>
      <category>Organizational sociology</category>
      <title>Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future.</title>
      <description>Management Communication Quarterly; 08/01/2011&lt;br/&gt;(AN 64117100); ISSN: 08933189&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Aug 2011 00:00:00 -0400</pubDate>
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    <item>
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      <author>Han Hu</author>
      <category>Microblogs</category>
      <category>Journalism</category>
      <category>Communication &amp; technology</category>
      <category>Political communication</category>
      <category>Interpersonal communication</category>
      <category>Business communication</category>
      <category>Broadcast journalism</category>
      <category>Marketing</category>
      <title>Research on "MicroBlog" in China Core Journals of Journalism and Communications.</title>
      <description>China Media Report Overseas; 07/01/2011&lt;br/&gt;(AN 65531427); ISSN: 15571351&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jul 2011 00:00:00 -0400</pubDate>
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    <item>
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      <author>Kim, Jeong-Nam; Rhee, Yunna</author>
      <category>Communication in personnel management</category>
      <category>Strategic communication</category>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Strategic planning</category>
      <category>Industrial relations</category>
      <category>Korea</category>
      <title>Strategic Thinking about Employee Communication Behavior (ECB) in Public Relations: Testing the Models of Megaphoning and Scouting Effects in Korea.</title>
      <description>Journal of Public Relations Research; 07/01/2011&lt;br/&gt;(AN 61460474); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jul 2011 00:00:00 -0400</pubDate>
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      <author>Walker, Andrew</author>
      <category>Business communication</category>
      <category>Communication in management</category>
      <category>Organizational communication</category>
      <category>Corporate communications</category>
      <category>Business consultants</category>
      <category>Industrial management</category>
      <title>Breaking through global boundaries.</title>
      <description>Strategic Communication Management; 07/01/2011&lt;br/&gt;(AN 64363948); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jul 2011 00:00:00 -0400</pubDate>
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      <author>BRIDGEN, LIZ</author>
      <category>Public relations</category>
      <category>Public relations personnel</category>
      <category>Social media</category>
      <category>Business communication</category>
      <category>Mass media &amp; business</category>
      <category>Emotional labor</category>
      <title>Emotional labour and the pursuit of the personal brand: Public relations practitioners' use of social media.</title>
      <description>Journal of Media Practice; 06/01/2011&lt;br/&gt;(AN 77274083); ISSN: 14682753&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Jun 2011 00:00:00 -0400</pubDate>
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      <author>Bortree, Denise Sevick</author>
      <category>Public relations</category>
      <category>Interpersonal relations</category>
      <category>Engagement (Philosophy)</category>
      <category>Organizational behavior</category>
      <category>Relationship quality</category>
      <category>Volunteer service</category>
      <category>Teenagers</category>
      <category>Nonprofit organizations</category>
      <title>Mediating the power of antecedents in public relationships: A pilot study</title>
      <description>Public Relations Review; 03/01/2011&lt;br/&gt;(AN 58095684); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Mar 2011 00:00:00 -0500</pubDate>
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    <item>
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      <author>Atanasova, Yana; Senn, Christoph</author>
      <category>Customer relations</category>
      <category>Teams in the workplace</category>
      <category>Management</category>
      <category>Organizational behavior</category>
      <category>Customer services</category>
      <category>Performance evaluation</category>
      <category>Accounting</category>
      <category>Suppliers</category>
      <title>Global customer team design: Dimensions, determinants, and performance outcomes</title>
      <description>Industrial Marketing Management; 02/01/2011&lt;br/&gt;(AN 58541806); ISSN: 00198501&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Feb 2011 00:00:00 -0500</pubDate>
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    <item>
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      <author>Moffitt, Mary Anne</author>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Globalization</category>
      <category>Advertising</category>
      <category>Explanatory style (Psychology)</category>
      <category>Postmodernism (Philosophy)</category>
      <title>Critical Theoretical Considerations of Public Relations Messaging Around the Globe: Tools for Creating and Evaluating Campaign Messages.</title>
      <description>Journal of Promotion Management; 01/01/2011&lt;br/&gt;(AN 59361739); ISSN: 10496491&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Jan 2011 00:00:00 -0500</pubDate>
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    <item>
      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=54606352&amp;site=ehost-live&amp;scope=site</link>
      <author>Jin, Yan; Hong, Soo Yeon</author>
      <category>Crisis communication</category>
      <category>Public relations</category>
      <category>Thought &amp; thinking</category>
      <category>Crisis management</category>
      <category>Organizational behavior</category>
      <category>Psychological adaptation</category>
      <category>Emotions</category>
      <category>Associations, institutions, etc.</category>
      <title>Explicating crisis coping in crisis communication</title>
      <description>Public Relations Review; 11/01/2010&lt;br/&gt;(AN 54606352); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Nov 2010 00:00:00 -0400</pubDate>
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    <item>
      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=52224670&amp;site=ehost-live&amp;scope=site</link>
      <author>Li, Chunxiao; Cropp, Fritz; Jin, Yan</author>
      <category>Public relations</category>
      <category>Conflict management</category>
      <category>Internet surveys</category>
      <category>Communication</category>
      <category>Organizational behavior</category>
      <category>Sensory perception</category>
      <category>Social factors</category>
      <category>China</category>
      <title>Identifying key influencers of Chinese PR practitioners’ strategic conflict management practice: A survey on contingent variables in Chinese context</title>
      <description>Public Relations Review; 09/01/2010&lt;br/&gt;(AN 52224670); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Sep 2010 00:00:00 -0400</pubDate>
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    <item>
      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=52224673&amp;site=ehost-live&amp;scope=site</link>
      <author>García, César</author>
      <category>Public relations educations</category>
      <category>Cross-cultural differences</category>
      <category>Organizational behavior</category>
      <category>Organizational communication</category>
      <category>International relations education</category>
      <category>Management education</category>
      <category>Social factors</category>
      <category>Professionalism</category>
      <title>Integrating management practices in international public relations courses: A proposal of contents</title>
      <description>Public Relations Review; 09/01/2010&lt;br/&gt;(AN 52224673); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Sep 2010 00:00:00 -0400</pubDate>
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    <item>
      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=52224675&amp;site=ehost-live&amp;scope=site</link>
      <author>Venter, Ben-Piet</author>
      <category>Public relations</category>
      <category>Marketing</category>
      <category>Organizational behavior</category>
      <category>Problem solving</category>
      <category>Associations, institutions, etc.</category>
      <category>Strategic planning</category>
      <category>Organizational name changes</category>
      <category>South Africa</category>
      <title>Views of PRISA-members on South African public relations: An exploration</title>
      <description>Public Relations Review; 09/01/2010&lt;br/&gt;(AN 52224675); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Sep 2010 00:00:00 -0400</pubDate>
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    <item>
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      <author>Cha, Heewon; Song, Yeonhee; Kim, Jangyul Robert</author>
      <category>Public relations</category>
      <category>Communication in management</category>
      <category>Organizational behavior</category>
      <category>Image</category>
      <category>Communications research</category>
      <category>Reputation</category>
      <category>Business enterprises</category>
      <category>Hyundai Corp.</category>
      <title>Effects of issue ownership and issue obtrusiveness on corporate reputation at two Korean corporations</title>
      <description>Public Relations Review; 09/01/2010&lt;br/&gt;(AN 52224677); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Sep 2010 00:00:00 -0400</pubDate>
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      <author>Edwards, Lee</author>
      <category>Communications research</category>
      <category>Corporate communications</category>
      <category>Organizational communication</category>
      <category>Truthfulness &amp; falsehood</category>
      <category>Corporate image</category>
      <category>Consumerism</category>
      <category>Sensory perception</category>
      <category>Organizational behavior</category>
      <category>Marketing strategy</category>
      <title>Authenticity in organisational context: fragmentation, contradiction and loss of control.</title>
      <description>Journal of Communication Management; 08/01/2010&lt;br/&gt;(AN 52681837); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Aug 2010 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=51174515&amp;site=ehost-live&amp;scope=site</link>
      <author>Henderson, Stephen; Hoque, SamiaFerdous</author>
      <category>Consumer behavior</category>
      <category>Ethnicity</category>
      <category>Marketing</category>
      <category>Business communication</category>
      <category>Country of origin (Commerce)</category>
      <category>Ethnic groups</category>
      <title>The Ethnicity Impact on Attitudes toward Country of Origin for Products with Different Involvement Levels.</title>
      <description>Journal of International Consumer Marketing; 07/01/2010&lt;br/&gt;(AN 51174515); ISSN: 08961530&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Jul 2010 00:00:00 -0400</pubDate>
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      <author>Place, KatieR.</author>
      <category>Public relations</category>
      <category>Organizational behavior</category>
      <category>Public opinion</category>
      <category>Communication</category>
      <category>Ethicists</category>
      <category>Ethics education</category>
      <category>Decision making</category>
      <title>A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management.</title>
      <description>Journal of Mass Media Ethics; 07/01/2010&lt;br/&gt;(AN 52889591); ISSN: 08900523&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Jul 2010 00:00:00 -0400</pubDate>
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      <author>Kang, Wooseong; Bayus, Barry L; Balasubramanian, Sridhar</author>
      <category>Markets</category>
      <category>Organizational behavior</category>
      <category>Marketing</category>
      <category>Economic competition</category>
      <category>Personal computers</category>
      <category>Pricing</category>
      <category>New product development</category>
      <title>The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry.</title>
      <description>Journal of Marketing Research (JMR); 06/01/2010&lt;br/&gt;(AN 50522106); ISSN: 00222437&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Jun 2010 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=52513959&amp;site=ehost-live&amp;scope=site</link>
      <author>Murphree, Vanessa; Aucoin, James</author>
      <category>Mass media</category>
      <category>Public relations</category>
      <category>Corporate image</category>
      <category>Business communication</category>
      <category>Energy policy</category>
      <category>Energy industries</category>
      <category>History</category>
      <category>United States</category>
      <category>Mobil Corp.</category>
      <title>The Energy Crisis and the Media: Mobil Oil Corporation's Debate with the Media 1973-1983.</title>
      <description>American Journalism; 04/01/2010&lt;br/&gt;(AN 52513959); ISSN: 08821127&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Apr 2010 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=49147023&amp;site=ehost-live&amp;scope=site</link>
      <author>Jin, Yan</author>
      <category>Leadership</category>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Industrial surveys</category>
      <category>Industrial publicity</category>
      <category>Industrial management</category>
      <title>Emotional Leadership as a Key Dimension of Public Relations Leadership: A National Survey of Public Relations Leaders.</title>
      <description>Journal of Public Relations Research; 04/01/2010&lt;br/&gt;(AN 49147023); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Kelly, KathleenS.; Laskin, AlexanderV.; Rosenstein, GregoryA.</author>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Corporate image</category>
      <category>Investors</category>
      <category>National Investor Relations Institute (Organization)</category>
      <category>Public Relations Society of America</category>
      <title>Investor Relations: Two-Way Symmetrical Practice.</title>
      <description>Journal of Public Relations Research; 04/01/2010&lt;br/&gt;(AN 49147022); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Apr 2010 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=48858797&amp;site=ehost-live&amp;scope=site</link>
      <author>DeKay, Sam H.</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Communication in management</category>
      <category>Email management</category>
      <category>American business enterprises</category>
      <category>United States</category>
      <title>DESIGNING EMAIL MESSAGES FOR CORPORATE READERS: A CASE STUDY OF EFFECTIVE AND INEFFECTIVE RHETORICAL STRATEGIES AT A FORTUNE 100 COMPANY.</title>
      <description>Business Communication Quarterly; 03/01/2010&lt;br/&gt;(AN 48858797); ISSN: 10805699&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Mar 2010 00:00:00 -0500</pubDate>
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      <author>Fieseler, Christian; Fleck, Matthes; Meckel, Miriam</author>
      <category>Blogs</category>
      <category>Business communication</category>
      <category>Stakeholders</category>
      <category>Virtual communities</category>
      <category>Sustainability</category>
      <category>Social responsibility of business</category>
      <title>Corporate Social Responsibility in the Blogosphere.</title>
      <description>Journal of Business Ethics; 02/15/2010&lt;br/&gt;(AN 47728853); ISSN: 01674544&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 15 Feb 2010 00:00:00 -0500</pubDate>
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      <author>Reber, Bryan H.; Peētersone, Baiba; Berger, Bruce K.</author>
      <category>Journalism &amp; public relations</category>
      <category>Editors</category>
      <category>Newsletters</category>
      <category>Business communication</category>
      <category>Interpersonal relations</category>
      <category>Activists</category>
      <category>Decision making</category>
      <category>United States</category>
      <category>Sierra Club</category>
      <title>Managing from the middle The role of mid-level gatekeepers in mobilizing grassroots activism and encouraging facilitative relationships.</title>
      <description>Journal of Communication Management; 02/01/2010&lt;br/&gt;(AN 48733525); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Marques, Joan F.</author>
      <category>Communications research</category>
      <category>Organizational communication</category>
      <category>Corporate communications</category>
      <category>Qualitative research</category>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Employees' magazines, newsletters, etc.</category>
      <category>United States</category>
      <title>Enhancing the quality of organizational communication A presentation of reflection-based criteria.</title>
      <description>Journal of Communication Management; 02/01/2010&lt;br/&gt;(AN 48733526); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Feb 2010 00:00:00 -0500</pubDate>
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      <author>Kim, Sora; Rader, Scott</author>
      <category>Linguistic typology</category>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Communication strategies</category>
      <category>Social responsibility of business</category>
      <category>Relationship marketing</category>
      <category>Supply chain management</category>
      <category>Fortune 500 companies</category>
      <category>United States</category>
      <title>What they can do versus how much they care Assessing corporate communication strategies on Fortune 500 web sites.</title>
      <description>Journal of Communication Management; 02/01/2010&lt;br/&gt;(AN 48733527); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Feb 2010 00:00:00 -0500</pubDate>
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      <author>Huybrecht, Viviane</author>
      <category>Organizational communication</category>
      <category>Business communication</category>
      <category>Press releases</category>
      <category>Intranets (Computer networks)</category>
      <category>Financial crises</category>
      <category>KBC Group NV</category>
      <title>How the comms team at KBC Group weathered the financial crisis.</title>
      <description>Strategic Communication Management; 02/01/2010&lt;br/&gt;(AN 50254414); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Feb 2010 00:00:00 -0500</pubDate>
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      <author>GALVIS, CARLOS ALBERTO; BOTERO, LUIS HORACIO</author>
      <category>Business communication</category>
      <category>Communication education</category>
      <category>Public relations</category>
      <category>Small business</category>
      <category>Medellín (Colombia)</category>
      <category>Colombia</category>
      <title>El comunicador corporativo y su accionar en las pymes de Medellín.</title>
      <description>Signo y Pensamiento; 01/01/2010&lt;br/&gt;(AN 56552926); ISSN: 01204823&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jan 2010 00:00:00 -0500</pubDate>
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      <author>Meintjes, C.; Niemann-Struweg, I.; de Wet, G.</author>
      <category>Business communication</category>
      <category>Organizational communication</category>
      <category>Customer relations</category>
      <category>Corporate image</category>
      <category>Strategic communication</category>
      <category>Mixed methods research</category>
      <category>Executives</category>
      <category>South Africa</category>
      <title>An exploration of South African corporate communication practices and trends.</title>
      <description>Communicare; 12/01/2009&lt;br/&gt;(AN 53769935); ISSN: 02590069&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Dec 2009 00:00:00 -0500</pubDate>
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      <author>D'Aprix, Roger</author>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Communication in management</category>
      <category>Computer networks</category>
      <category>Face-to-face communication</category>
      <category>Organizational communication</category>
      <category>Executives</category>
      <category>Corporate public relations</category>
      <category>Computer network resources</category>
      <title>THE TECHNOLOGY VERSUS FACE-TO-FACE DEBATE GOES ON.</title>
      <description>Strategic Communication Management; 12/01/2009&lt;br/&gt;(AN 47775042); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Dec 2009 00:00:00 -0500</pubDate>
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      <author>Thrassou, Alkis; Vrontis, Demetris</author>
      <category>Business communication</category>
      <category>Consumer behavior</category>
      <category>Communication models</category>
      <category>Customer relationship management</category>
      <category>Marketing strategy</category>
      <category>Developed countries</category>
      <title>A New Consumer Relationship Model: The Marketing Communications Application.</title>
      <description>Journal of Promotion Management; 10/01/2009&lt;br/&gt;(AN 49234093); ISSN: 10496491&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Oct 2009 00:00:00 -0400</pubDate>
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      <author>Sha, Bey-Ling</author>
      <category>Public relations</category>
      <category>Public relations personnel</category>
      <category>Business communication</category>
      <category>Organizational communication</category>
      <category>Mission statements</category>
      <category>Identity (Philosophical concept)</category>
      <title>Exploring the Connection Between Organizational Identity and Public Relations Behaviors: How Symmetry Trumps Conservation in Engendering Organizational Identification.</title>
      <description>Journal of Public Relations Research; 07/01/2009&lt;br/&gt;(AN 41038899); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Jul 2009 00:00:00 -0400</pubDate>
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      <category>Corporate culture</category>
      <category>Customer relations</category>
      <category>Communication in management</category>
      <category>Business communication</category>
      <category>Employee participation in management</category>
      <category>Ashridge Consulting Ltd.</category>
      <title>USING APPRECIATIVE INQUIRY TO CREATE POSITIVE CHANGE.</title>
      <description>Strategic Communication Management; 06/01/2009&lt;br/&gt;(AN 43940504); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Jun 2009 00:00:00 -0400</pubDate>
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    <item>
      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=43940507&amp;site=ehost-live&amp;scope=site</link>
      <author>D'Aprix, Roger</author>
      <category>Leadership</category>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Organizational communication</category>
      <category>Organizational behavior</category>
      <title>BE PROACTIVE: THINK ABOUT THE POST-RECESSION CLIMATE.</title>
      <description>Strategic Communication Management; 06/01/2009&lt;br/&gt;(AN 43940507); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Jun 2009 00:00:00 -0400</pubDate>
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      <author>Dewhurst, Sue</author>
      <category>Engagement (Philosophy)</category>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Organizational communication</category>
      <category>Employee participation in management</category>
      <title>DOES EVERYONE UNDERSTAND WHAT ENGAGEMENT MEANS?</title>
      <description>Strategic Communication Management; 06/01/2009&lt;br/&gt;(AN 43940508); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Jun 2009 00:00:00 -0400</pubDate>
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      <author>Winn, Gabriel</author>
      <category>Business communication</category>
      <category>Organizational communication</category>
      <category>Corporate communications</category>
      <category>Corporate public relations</category>
      <category>Public Relation Marketing Inc.</category>
      <title>WHY SETTING IC STANDARDS WILL BOOST OUR CREDIBILITY.</title>
      <description>Strategic Communication Management; 06/01/2009&lt;br/&gt;(AN 43940509); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Jun 2009 00:00:00 -0400</pubDate>
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      <author>Deller, Philipa</author>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Mergers &amp; acquisitions</category>
      <category>Industrial management</category>
      <category>England</category>
      <category>TUI UK Ltd.</category>
      <category>First Choice PLC</category>
      <title>Five star messaging around the Thomson and First Choice merger.</title>
      <description>Strategic Communication Management; 06/01/2009&lt;br/&gt;(AN 43940510); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Jun 2009 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=42427777&amp;site=ehost-live&amp;scope=site</link>
      <author>Soo-Yeon Kim; Reber, Bryan H.</author>
      <category>Public relations</category>
      <category>Corporate image</category>
      <category>Attitude (Psychology)</category>
      <category>Organizational behavior</category>
      <category>Professionalism</category>
      <category>Social responsibility of business</category>
      <category>Business ethics</category>
      <category>Gender differences (Psychology)</category>
      <category>Age differences</category>
      <category>Factor analysis</category>
      <category>Empirical research</category>
      <category>Principal components analysis</category>
      <title>How PUBLIC RELATIONS PROFESSIONALISM INFLUENCES CORPORATE SOCIAL RESPONSIBILITY: A SURVEY OF PRACTITIONERS.</title>
      <description>Journalism &amp; Mass Communication Quarterly; 03/01/2009&lt;br/&gt;(AN 42427777); ISSN: 10776990&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Mar 2009 00:00:00 -0500</pubDate>
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      <author>Edmondson, Vickie Cox; Gupte, Gouri; Draman, Rexford H.; Oliver, Nathan</author>
      <category>Corporate communications</category>
      <category>Multiculturalism</category>
      <category>Organizational behavior</category>
      <category>Psychology</category>
      <category>Business communication</category>
      <category>Diversity in the workplace</category>
      <category>Organizational commitment</category>
      <category>Work environment</category>
      <category>Employment discrimination</category>
      <category>Business planning</category>
      <category>Industrial management</category>
      <category>Employment of minorities</category>
      <category>Research methodology</category>
      <title>Focusing on communication strategy to enhance diversity climates.</title>
      <description>Journal of Communication Management; 02/01/2009&lt;br/&gt;(AN 36664792); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Feb 2009 00:00:00 -0500</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=36664793&amp;site=ehost-live&amp;scope=site</link>
      <author>Al-Shohaib, Khalid; Al-Kandari, Ali A. J.; Abduirahim, Masaud A.</author>
      <category>Public relations research</category>
      <category>Organizational structure</category>
      <category>Organizational behavior research</category>
      <category>Business communication</category>
      <category>Executives' attitudes</category>
      <category>Innovation adoption</category>
      <category>Attitudes toward technology</category>
      <category>Technology transfer</category>
      <category>Social context</category>
      <category>Built environment</category>
      <category>Decision making</category>
      <category>Saudi Arabia</category>
      <title>Internet adoption by Saudi public relations professionals.</title>
      <description>Journal of Communication Management; 02/01/2009&lt;br/&gt;(AN 36664793); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Feb 2009 00:00:00 -0500</pubDate>
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      <author>Laskin, Alexander V.</author>
      <category>Public relations research</category>
      <category>Corporate communications</category>
      <category>Organizational behavior</category>
      <category>Interpersonal relations</category>
      <category>Research methodology</category>
      <category>Information modeling</category>
      <category>Strategic planning</category>
      <category>Industrial publicity</category>
      <category>Chief executive officers</category>
      <category>Business ethics</category>
      <category>Social responsibility of business</category>
      <category>Lee, Ivy L. (Ivy Ledbetter), 1877-1934</category>
      <title>The evolution of models of public relations: an outsider's perspective.</title>
      <description>Journal of Communication Management; 02/01/2009&lt;br/&gt;(AN 36664794); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Feb 2009 00:00:00 -0500</pubDate>
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      <author>Rhee, Yunna; Moon, Beach</author>
      <category>Business communication</category>
      <category>Corporate culture</category>
      <category>Organizational behavior</category>
      <category>Organizational communication</category>
      <category>Public relations</category>
      <category>Sociology of corporations</category>
      <title>Organizational Culture and Strategic Communication Practice: Testing the Competing Values Model (CVM) and Employee Communication Strategies (ECS) Model in Korea.</title>
      <description>International Journal of Strategic Communication; 01/15/2009&lt;br/&gt;(AN 76017442); ISSN: 1553118X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 15 Jan 2009 00:00:00 -0500</pubDate>
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      <author>Burger, Mariekie</author>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Industries &amp; society</category>
      <category>Paradigms (Social sciences)</category>
      <category>Social development</category>
      <title>Businesses' social involvement through public relations: A critical comparison of market-oriented and reflective paradigms of public relations.</title>
      <description>Communicatio: South African Journal for Communication Theory &amp; Research; 01/01/2009&lt;br/&gt;(AN 42315917); ISSN: 02500167&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Abimbola, Temi</author>
      <category>Organizational structure</category>
      <category>Corporate image</category>
      <category>Consumers</category>
      <category>Stakeholders</category>
      <category>Organizational behavior</category>
      <category>Marketing</category>
      <category>Branding (Marketing)</category>
      <category>Reputation</category>
      <category>Brand name products</category>
      <title>Brand, organisation identity and reputation: Bold approaches to big challenges.</title>
      <description>Journal of Brand Management; 01/01/2009&lt;br/&gt;(AN 36282855); ISSN: 1350231X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Moon, SooJung; Hyun, KiD.</author>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Communication in management</category>
      <category>Stockholders</category>
      <category>Investors</category>
      <category>Industrial publicity</category>
      <category>Business ethics</category>
      <category>Social responsibility of business</category>
      <category>Business etiquette</category>
      <category>Corporate public relations</category>
      <category>Business records</category>
      <category>Corporation reports</category>
      <category>Theory of the firm</category>
      <category>Stakeholder theory</category>
      <title>The Salience of Stakeholders and Their Attributes in Public Relations and Business News.</title>
      <description>Journal of Mass Media Ethics; 01/01/2009&lt;br/&gt;(AN 37154901); ISSN: 08900523&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Okura, Masako; Dozier, David; Sha, Bey-Ling; Hofstetter, C.Richard</author>
      <category>Public relations</category>
      <category>Organizational behavior</category>
      <category>Environmental scanning (Business)</category>
      <category>Decision making</category>
      <category>United States</category>
      <category>Public Relations Society of America</category>
      <title>Use of Scanning Research in Decision Making: An Examination of the Environmental Imperative and Power-Control Perspective.</title>
      <description>Journal of Public Relations Research; 01/01/2009&lt;br/&gt;(AN 35905513); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Jan 2009 00:00:00 -0500</pubDate>
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      <author>Kolata, Jacek</author>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Organizational communication</category>
      <category>Communication styles</category>
      <category>Discourse theory (Communication)</category>
      <category>Nestlé SA</category>
      <title>A Sample Typology of Texts in Corporate Discourse.</title>
      <description>Styles of Communication; 01/01/2009&lt;br/&gt;(AN 60103514); ISSN: 20657943&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Jan 2009 00:00:00 -0500</pubDate>
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      <author>MCLAREN-HANKIN, YVONNE</author>
      <category>Press releases</category>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Jargon (Terminology)</category>
      <category>Business writing</category>
      <category>Corporation reports</category>
      <category>Disclaimers</category>
      <category>Speculation</category>
      <category>Business forecasting</category>
      <category>Safe harbor</category>
      <category>Earnings forecasting</category>
      <category>Hyland, K.</category>
      <title>'We expect to report on significant progress in our product pipeline in the coming year': hedging forward-looking statements in corporate press releases.</title>
      <description>Discourse Studies; 10/01/2008&lt;br/&gt;(AN 34395193); ISSN: 14614456&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Thomas, ChrisAllen</author>
      <category>Language policy</category>
      <category>Communication policy</category>
      <category>Language &amp; languages</category>
      <category>Linguistic analysis</category>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Knowledge management</category>
      <category>Communication barriers</category>
      <category>International business enterprises</category>
      <title>Bridging the Gap between Theory and Practice: Language Policy in Multilingual Organisations.</title>
      <description>Language Awareness; 10/01/2008&lt;br/&gt;(AN 35401069); ISSN: 09658416&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Oct 2008 00:00:00 -0400</pubDate>
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      <author>D'Aprix, Roger</author>
      <category>Corporate communications</category>
      <category>Communication in management</category>
      <category>Business communication</category>
      <category>Management</category>
      <category>Military strategy</category>
      <title>A PROFESSION AT A CROSSROADS: WHERE TO NOW?</title>
      <description>Strategic Communication Management; 10/01/2008&lt;br/&gt;(AN 43910714); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Oct 2008 00:00:00 -0400</pubDate>
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      <author>Jones, Peter</author>
      <category>Corporate communications</category>
      <category>Organizational communication</category>
      <category>Communication in management</category>
      <category>Business communication</category>
      <category>Management</category>
      <category>Reputation</category>
      <title>Responding to the decline of corporate reputation.</title>
      <description>Strategic Communication Management; 10/01/2008&lt;br/&gt;(AN 43910718); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Oct 2008 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=35293902&amp;site=ehost-live&amp;scope=site</link>
      <author>Balmer, John M. T.</author>
      <category>Corporate image</category>
      <category>Business communication</category>
      <category>Marketing</category>
      <category>Brand image</category>
      <category>Perspective (Philosophy)</category>
      <category>Stockholders</category>
      <title>Identity based views of the corporation Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image.</title>
      <description>European Journal of Marketing; 09/01/2008&lt;br/&gt;(AN 35293902); ISSN: 03090566&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Sep 2008 00:00:00 -0400</pubDate>
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      <author>Alsem, Karel Jan; Kostelijk, Erik</author>
      <category>Corporate image</category>
      <category>Marketing</category>
      <category>Business communication</category>
      <category>Consumer behavior</category>
      <category>Marketing strategy</category>
      <category>Branding (Marketing)</category>
      <title>Identity based marketing: a new balanced marketing paradigm.</title>
      <description>European Journal of Marketing; 09/01/2008&lt;br/&gt;(AN 35293903); ISSN: 03090566&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Sep 2008 00:00:00 -0400</pubDate>
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      <author>Butler, Charlotte</author>
      <category>Communication specialists</category>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Public relations personnel</category>
      <category>Performance standards</category>
      <category>Self-evaluation</category>
      <title>WHAT THE PROFESSION WANTS FROM YOU - PART TWO.</title>
      <description>Strategic Communication Management; 08/01/2008&lt;br/&gt;(AN 43896908); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Aug 2008 00:00:00 -0400</pubDate>
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      <author>Boyd, Josh; Stahley, Melissa</author>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Ethics</category>
      <category>Marketing</category>
      <category>Sports</category>
      <category>Sociology of sports</category>
      <category>College sports</category>
      <category>National Collegiate Athletic Association</category>
      <title>Communitas/Corporatas Tensions in Organizational Rhetoric: Finding a Balance in Sports Public Relations.</title>
      <description>Journal of Public Relations Research; 07/01/2008&lt;br/&gt;(AN 34478229); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Jul 2008 00:00:00 -0400</pubDate>
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      <author>Priporas, Constantinos-Vasilios; Mylona, Ifigeneia</author>
      <category>Instant messaging</category>
      <category>Email systems</category>
      <category>Interpersonal communication</category>
      <category>Data transmission systems</category>
      <category>World Wide Web</category>
      <category>Computer networks</category>
      <category>Wireless communications</category>
      <category>Information networks</category>
      <category>Electronic systems</category>
      <title>Mobile services: potentiality of Short Message Service as new business communication tool in attracting consumers.</title>
      <description>International Journal of Mobile Communications; 06/01/2008&lt;br/&gt;(AN 31932080); ISSN: 1470949X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Jun 2008 00:00:00 -0400</pubDate>
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      <author>Edwards, Heidi Hatfield; Kreshel, Peggy J.</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Social responsibility of business</category>
      <category>Breast cancer</category>
      <category>Sociology of fundraising</category>
      <category>Economics</category>
      <category>Social participation</category>
      <category>Research methodology</category>
      <category>Entrepreneurship &amp; society</category>
      <category>Social services</category>
      <category>Charitable giving</category>
      <category>Corporate Social Responsibility: Doing the Most Good for Your Company &amp; Your Cause (Book)</category>
      <title>An Audience Interpretation of Corporate Communication in a Cause-Related Corporate Outreach Event: The Avon Breast Cancer 3-Day Walk.</title>
      <description>Journalism &amp; Communication Monographs; 06/01/2008&lt;br/&gt;(AN 35117147); ISSN: 15226379&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Jun 2008 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=43914384&amp;site=ehost-live&amp;scope=site</link>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Social media</category>
      <category>Corporate governance</category>
      <category>Business planning</category>
      <category>Business success</category>
      <title>FIVE SUSPICIONS ABOUT OUR PROFESSION.</title>
      <description>Strategic Communication Management; 06/01/2008&lt;br/&gt;(AN 43914384); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Jun 2008 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=32602936&amp;site=ehost-live&amp;scope=site</link>
      <author>Branco, Manuel Castelo; Eugénio, Teresa; Ribeiro, João</author>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Public relations</category>
      <category>Crisis communication</category>
      <category>Crisis management</category>
      <category>Organizational communication</category>
      <category>Communication in management</category>
      <category>Business enterprises</category>
      <category>Corporate public relations</category>
      <category>Industrial relations</category>
      <category>Portugal</category>
      <category>Cimentos de Portugal SGPS SA</category>
      <category>Secil Cia Geral de Cal e Cimento SA</category>
      <title>Environmental disclosure in response to public perception of environmental threats: The case of co-incineration in Portugal.</title>
      <description>Journal of Communication Management; 05/01/2008&lt;br/&gt;(AN 32602936); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 May 2008 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=32602938&amp;site=ehost-live&amp;scope=site</link>
      <author>Gurău, Căalin</author>
      <category>Internet marketing</category>
      <category>Organizational communication</category>
      <category>Public relations</category>
      <category>Management</category>
      <category>Communication</category>
      <category>Corporate image</category>
      <category>Business communication</category>
      <category>Business writing</category>
      <category>Communication in management</category>
      <category>Internet strategy</category>
      <category>Corporate public relations</category>
      <category>Internet industry</category>
      <title>Integrated online marketing communication: implementation and management.</title>
      <description>Journal of Communication Management; 05/01/2008&lt;br/&gt;(AN 32602938); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 May 2008 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=31696377&amp;site=ehost-live&amp;scope=site</link>
      <author>Petty, Ross D.; Andrews, J. Craig</author>
      <category>Marketing</category>
      <category>Business communication</category>
      <category>Consumers</category>
      <category>Dispute resolution</category>
      <category>Psychological typologies</category>
      <category>Trade regulation</category>
      <category>Commercial law</category>
      <category>Industrial publicity</category>
      <category>Industrial management</category>
      <title>Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices That Mask Marketing Messages.</title>
      <description>Journal of Public Policy &amp; Marketing; 05/01/2008&lt;br/&gt;(AN 31696377); ISSN: 07439156&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 May 2008 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=31696378&amp;site=ehost-live&amp;scope=site</link>
      <author>Milne, George R.; Bahl, Shalini; Rohm, Andrew</author>
      <category>Marketing</category>
      <category>Business communication</category>
      <category>Consumer behavior</category>
      <category>Covert conditioning</category>
      <category>Business planning</category>
      <category>Commercial law</category>
      <category>Welfare economics</category>
      <category>Industrial publicity</category>
      <category>Industrial management</category>
      <title>Toward a Framework for Assessing Covert Marketing Practices.</title>
      <description>Journal of Public Policy &amp; Marketing; 05/01/2008&lt;br/&gt;(AN 31696378); ISSN: 07439156&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 May 2008 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=33941930&amp;site=ehost-live&amp;scope=site</link>
      <author>Ors, Manuel Palencia-Lefler</author>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Corporation reports</category>
      <category>Social accounting</category>
      <category>Social responsibility of business</category>
      <category>Investor relations (Corporations)</category>
      <category>Spain</category>
      <title>Comunicación corporativa: Memoria Anual versus Balance Social.</title>
      <description>Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria; 05/01/2008&lt;br/&gt;(AN 33941930); ISSN: 11371102&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 May 2008 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=31334363&amp;site=ehost-live&amp;scope=site</link>
      <author>Insch, Andrea</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Online information services</category>
      <category>Online information services industry</category>
      <category>Corporate environmentalism</category>
      <category>Website access control</category>
      <category>Environmental policy</category>
      <category>Investors</category>
      <title>Online communication of Corporate Environmental Citizenship: A study of New Zealand's electricity and gas retailers.</title>
      <description>Journal of Marketing Communications; 04/01/2008&lt;br/&gt;(AN 31334363); ISSN: 13527266&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 Apr 2008 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=33957996&amp;site=ehost-live&amp;scope=site</link>
      <author>Mishra, KarenE.; Li, Cong</author>
      <category>Business communication</category>
      <category>Electronic commerce</category>
      <category>Websites</category>
      <category>Customer relations</category>
      <category>Blogs</category>
      <category>Forums</category>
      <category>Relationship marketing</category>
      <category>Integrated marketing</category>
      <category>Customer services</category>
      <title>Relationship Marketing in Fortune 500 U.S. and Chinese Web Sites.</title>
      <description>Journal of Relationship Marketing; 03/01/2008&lt;br/&gt;(AN 33957996); ISSN: 15332667&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Mar 2008 00:00:00 -0500</pubDate>
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      <author>Michalski, Silke; Helmig, Bernd</author>
      <category>Customer relations</category>
      <category>Business communication</category>
      <category>Electronic commerce</category>
      <category>Internet advertising</category>
      <category>Nonprofit organizations</category>
      <category>Relationship marketing</category>
      <category>Marketing research</category>
      <category>Market surveys</category>
      <title>What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature.</title>
      <description>Journal of Relationship Marketing; 03/01/2008&lt;br/&gt;(AN 33957997); ISSN: 15332667&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Mar 2008 00:00:00 -0500</pubDate>
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      <author>Maglio, Paul P.; Spohrer, Jim</author>
      <category>Organizational behavior</category>
      <category>Marketing</category>
      <category>Customer services</category>
      <category>Value added (Marketing)</category>
      <category>Logic</category>
      <category>Configurations (Geometry)</category>
      <category>Business research</category>
      <title>Fundamentals of service science.</title>
      <description>Journal of the Academy of Marketing Science; 03/01/2008&lt;br/&gt;(AN 31334822); ISSN: 00920703&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Mar 2008 00:00:00 -0500</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=28552297&amp;site=ehost-live&amp;scope=site</link>
      <author>Miller, KatherineI.; Koesten, Joy</author>
      <category>Business communication</category>
      <category>Customer relations</category>
      <category>Organizational communication</category>
      <category>Client relations</category>
      <category>Financial planners</category>
      <category>Emotions</category>
      <category>Emotional labor</category>
      <category>Occupational roles</category>
      <category>Role satisfaction</category>
      <category>Financial services industry</category>
      <category>Work &amp; psychology</category>
      <category>Investment advisor-client relationships</category>
      <title>Financial Feeling: An Investigation of Emotion and Communication in the Workplace.</title>
      <description>Journal of Applied Communication Research; 02/01/2008&lt;br/&gt;(AN 28552297); ISSN: 00909882&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Feb 2008 00:00:00 -0500</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=31517857&amp;site=ehost-live&amp;scope=site</link>
      <author>Steme, Graeme David</author>
      <category>Interpersonal relations</category>
      <category>Personnel management</category>
      <category>Business communication</category>
      <category>Communication &amp; psychology</category>
      <category>Communication in management</category>
      <category>Chief executive officers</category>
      <category>Industrial publicity</category>
      <category>Human resources departments</category>
      <category>New Zealand</category>
      <title>Business perceptions of public relations in New Zealand.</title>
      <description>Journal of Communication Management; 02/01/2008&lt;br/&gt;(AN 31517857); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Feb 2008 00:00:00 -0500</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=31517860&amp;site=ehost-live&amp;scope=site</link>
      <author>Katz, Neil H.; Pattarini, Nancy M.</author>
      <category>Public relations</category>
      <category>Customer relations</category>
      <category>Business communication</category>
      <category>Public relations personnel</category>
      <category>Consultants</category>
      <category>Stockholders</category>
      <category>Stakeholder theory</category>
      <category>Public relations consultants</category>
      <category>Industrial publicity</category>
      <title>Interest-based negotiation: An essential business and communications tool for the public relations counselor.</title>
      <description>Journal of Communication Management; 02/01/2008&lt;br/&gt;(AN 31517860); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Feb 2008 00:00:00 -0500</pubDate>
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      <author>Meyer, I.; de Wet, G.</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Corporate culture</category>
      <category>Organizational behavior</category>
      <category>Corporate image</category>
      <category>Chief executive officers</category>
      <title>A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation: a quantitative and qualitative analysis.</title>
      <description>Communicare; 12/01/2007&lt;br/&gt;(AN 44638468); ISSN: 02590069&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Clausen, Lisbeth</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Cross-cultural communication</category>
      <category>Contextual analysis</category>
      <category>Denmark</category>
      <category>Japan</category>
      <title>Corporate Communication Challenges.</title>
      <description>International Journal of Cross Cultural Management; 12/01/2007&lt;br/&gt;(AN 30096843); ISSN: 14705958&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2007 00:00:00 -0500</pubDate>
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      <author>Beverland, Michael; Farrelly, Francis; Woodhatch, Zeb</author>
      <category>Advertising agencies</category>
      <category>Advertising</category>
      <category>Marketing</category>
      <category>Business communication</category>
      <category>Marketing strategy</category>
      <category>Client satisfaction</category>
      <category>Australia</category>
      <title>EXPLORING THE DIMENSIONS OF PROACTIVITY WITHIN ADVERTISING AGENCY--CLIENT RELATIONSHIPS.</title>
      <description>Journal of Advertising; 12/01/2007&lt;br/&gt;(AN 27956516); ISSN: 00913367&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2007 00:00:00 -0500</pubDate>
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      <author>Allsop, Dee T.; Bassett, Bryce R.; Hoskins, James A.</author>
      <category>Marketing</category>
      <category>Business communication</category>
      <category>Word of mouth advertising</category>
      <category>Decision making</category>
      <category>Guerrilla marketing</category>
      <category>Viral marketing</category>
      <title>Word-of-Mouth Research: Principles and Applications.</title>
      <description>Journal of Advertising Research; 12/01/2007&lt;br/&gt;(AN 28028455); ISSN: 00218499&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2007 00:00:00 -0500</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=27601198&amp;site=ehost-live&amp;scope=site</link>
      <author>Verčič, Ana Tkalac; Verčič, Dejan</author>
      <category>Corporate image</category>
      <category>Corporate culture</category>
      <category>Institutional advertising</category>
      <category>Social status</category>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Corporate public relations</category>
      <category>Business enterprises</category>
      <category>Brand repair</category>
      <title>Reputation as Matching Identities and Images: Extending Davies and Chun's (2002) Research on Gaps between the Internal and External Perceptions of the Corporate Brand.</title>
      <description>Journal of Marketing Communications; 12/01/2007&lt;br/&gt;(AN 27601198); ISSN: 13527266&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2007 00:00:00 -0500</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=31287825&amp;site=ehost-live&amp;scope=site</link>
      <category>Business communication</category>
      <category>Communication in management</category>
      <category>Organizational communication</category>
      <category>Corporate communications</category>
      <category>Organizational behavior</category>
      <category>Informational systems approach theory (Communication)</category>
      <category>Interorganizational relations</category>
      <category>Strategic planning</category>
      <category>Case studies</category>
      <title>BREAKING DOWN DEPARTMENTAL BARRIERS.</title>
      <description>Strategic Communication Management; 12/01/2007&lt;br/&gt;(AN 31287825); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2007 00:00:00 -0500</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=31287827&amp;site=ehost-live&amp;scope=site</link>
      <category>Business communication</category>
      <category>Communication in management</category>
      <category>Organizational communication</category>
      <category>Corporate communications</category>
      <category>Psychological feedback</category>
      <category>Executive coaching</category>
      <category>Executives</category>
      <category>Reinforcement (Psychology)</category>
      <category>Businessmen</category>
      <title>COACHING YOUR LEADERS TO COMMUNICATE WITH IMPACT.</title>
      <description>Strategic Communication Management; 12/01/2007&lt;br/&gt;(AN 31287827); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2007 00:00:00 -0500</pubDate>
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      <category>Business communication</category>
      <category>Stakeholders</category>
      <category>Communication in management</category>
      <category>Organizational communication</category>
      <category>Corporate communications</category>
      <category>Professional education</category>
      <category>Career development</category>
      <category>Corporate public relations</category>
      <category>Strategic planning</category>
      <title>SELF ANALYSIS: WHAT SIGNALS DO YOU SEND TO LEADERS?</title>
      <description>Strategic Communication Management; 12/01/2007&lt;br/&gt;(AN 31287828); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2007 00:00:00 -0500</pubDate>
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      <author>Connor, Jacki</author>
      <category>Organizational communication</category>
      <category>Business communication</category>
      <category>Communication in management</category>
      <category>Corporate communications</category>
      <category>Employee participation in management</category>
      <category>Interorganizational relations</category>
      <category>Strategic planning</category>
      <category>United Kingdom</category>
      <category>J. Sainsbury PLC</category>
      <category>King, Justin</category>
      <title>Inspiring colleagues to make Sainsbury's great again.</title>
      <description>Strategic Communication Management; 12/01/2007&lt;br/&gt;(AN 31287832); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2007 00:00:00 -0500</pubDate>
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      <author>Lawson, Penny</author>
      <category>Communication in management</category>
      <category>Business communication</category>
      <category>Television broadcasting</category>
      <category>Corporate communications</category>
      <category>Management styles</category>
      <category>Employee participation in management</category>
      <category>Interorganizational relations</category>
      <category>Industrial relations</category>
      <category>United Kingdom</category>
      <category>ITV PLC</category>
      <category>Grade, Michael, 1943-</category>
      <title>Lights, camera, action: A fresh start at ITV.</title>
      <description>Strategic Communication Management; 12/01/2007&lt;br/&gt;(AN 31287833); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2007 00:00:00 -0500</pubDate>
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      <author>Finney, Martha I.</author>
      <category>Business communication</category>
      <category>Organizational communication</category>
      <category>Corporate communications</category>
      <category>Organizational behavior</category>
      <category>Interorganizational relations</category>
      <category>Business planning</category>
      <category>Yates, Kathryn</category>
      <category>Shaffer, Jim</category>
      <category>Simpson, Terry</category>
      <title>New Year's resolutions for the progressive communicator.</title>
      <description>Strategic Communication Management; 12/01/2007&lt;br/&gt;(AN 31287834); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sat, 01 Dec 2007 00:00:00 -0500</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=28836835&amp;site=ehost-live&amp;scope=site</link>
      <author>Fleck, Matthes; Kirchhoff, Lars; Meckel, Miriam; Stanoevska-Slabeva, Katarina</author>
      <category>Blogs</category>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Linguistic typology</category>
      <category>Classification</category>
      <title>APPLICATIONS OF BLOGS IN CORPORATE COMMUNICATION.</title>
      <description>Studies in Communication Sciences; 11/01/2007&lt;br/&gt;(AN 28836835); ISSN: 14244896&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Nov 2007 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=26151288&amp;site=ehost-live&amp;scope=site</link>
      <author>Denize, Sara; Young, Louise</author>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Organizational communication</category>
      <category>Management science</category>
      <category>Business enterprises</category>
      <category>Industrial marketing</category>
      <title>Concerning trust and information</title>
      <description>Industrial Marketing Management; 10/01/2007&lt;br/&gt;(AN 26151288); ISSN: 00198501&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Oct 2007 00:00:00 -0400</pubDate>
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    <item>
      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=27575049&amp;site=ehost-live&amp;scope=site</link>
      <category>Focus groups</category>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Research in information science</category>
      <category>Management</category>
      <category>Alstom Power Inc.</category>
      <category>Joubert, Philippe</category>
      <title>KEEPING FOCUS GROUP RESULTS EVERGREEN.</title>
      <description>Strategic Communication Management; 10/01/2007&lt;br/&gt;(AN 27575049); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Oct 2007 00:00:00 -0400</pubDate>
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    <item>
      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=27575051&amp;site=ehost-live&amp;scope=site</link>
      <category>Communication in management</category>
      <category>Communication planning</category>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Chief executive officers</category>
      <category>Industrial relations</category>
      <title>KEEPING THE CEO'S MESSAGE SIMPLE.</title>
      <description>Strategic Communication Management; 10/01/2007&lt;br/&gt;(AN 27575051); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Oct 2007 00:00:00 -0400</pubDate>
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    <item>
      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=27575052&amp;site=ehost-live&amp;scope=site</link>
      <category>Business communication</category>
      <category>Organizational communication</category>
      <category>Corporate communications</category>
      <category>Primary audience</category>
      <category>Interorganizational relations</category>
      <category>Employee attitudes</category>
      <category>Marketing models</category>
      <title>DO YOU KNOW WHO YOU'RE TALKING TO?</title>
      <description>Strategic Communication Management; 10/01/2007&lt;br/&gt;(AN 27575052); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Oct 2007 00:00:00 -0400</pubDate>
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      <author>Moorcroft, David</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Intranets (Computer networks)</category>
      <category>Organizational communication</category>
      <category>Management</category>
      <category>Employees' magazines, newsletters, etc.</category>
      <category>Employee attitude surveys</category>
      <category>Computer network resources</category>
      <category>Royal Bank of Canada</category>
      <title>Enabling RBC's employees to choose their own news.</title>
      <description>Strategic Communication Management; 10/01/2007&lt;br/&gt;(AN 27575055); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Oct 2007 00:00:00 -0400</pubDate>
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      <author>Somerville, Ian; Wood, Emma</author>
      <category>Organizational communication</category>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Cultural approach to organizations theory (Communication)</category>
      <category>Communication &amp; technology</category>
      <category>Employees' magazines, newsletters, etc.</category>
      <category>Scotland</category>
      <title>Public relations and the free organizational publication: Practitioner perspectives on the brave new (media) world.</title>
      <description>Journal of Communication Management; 08/01/2007&lt;br/&gt;(AN 26386930); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Wed, 01 Aug 2007 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=26423147&amp;site=ehost-live&amp;scope=site</link>
      <author>Hong-Wei He; Balmer, John M. T.</author>
      <category>Corporate image</category>
      <category>Organizational behavior</category>
      <category>Marketing</category>
      <category>Image</category>
      <category>Corporations</category>
      <category>Organization</category>
      <title>Identity studies: multiple perspectives and implications for corporate-level marketing.</title>
      <description>European Journal of Marketing; 07/01/2007&lt;br/&gt;(AN 26423147); ISSN: 03090566&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Jul 2007 00:00:00 -0400</pubDate>
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      <author>MANUCCI, MARCELO</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Management</category>
      <category>Business planning</category>
      <category>Industrial management</category>
      <title>Prepararse para lo desconocido: cómo desplegar el futuro cambiando el presente.</title>
      <description>Signo y Pensamiento; 07/01/2007&lt;br/&gt;(AN 36806477); ISSN: 01204823&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Jul 2007 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=24970204&amp;site=ehost-live&amp;scope=site</link>
      <author>McLaren-Hankin, Yvonne</author>
      <category>Press</category>
      <category>Scandals</category>
      <category>Business records</category>
      <category>PowderJect Pharmaceuticals PLC</category>
      <title>Conflicting representations in business and media texts: The case of PowderJect Pharmaceuticals plc</title>
      <description>Journal of Pragmatics; 06/01/2007&lt;br/&gt;(AN 24970204); ISSN: 03782166&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jun 2007 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=26138044&amp;site=ehost-live&amp;scope=site</link>
      <author>Saalfeld, Nick</author>
      <category>Podcasting</category>
      <category>Business communication</category>
      <category>Communication &amp; technology</category>
      <category>Streaming media</category>
      <category>Marketing</category>
      <category>Communication in industrial relations</category>
      <category>Organizational learning</category>
      <category>Symbion Inc.</category>
      <title>FINDING THE RIGHT USE FOR PODCASTS.</title>
      <description>Strategic Communication Management; 06/01/2007&lt;br/&gt;(AN 26138044); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Fri, 01 Jun 2007 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=25758714&amp;site=ehost-live&amp;scope=site</link>
      <author>Vesanen, Jari</author>
      <category>Marketing</category>
      <category>Business communication</category>
      <category>Business enterprises</category>
      <category>Chain stores</category>
      <category>Customer services</category>
      <category>Commercial products</category>
      <category>Service industries</category>
      <category>Consumer research</category>
      <category>Quality of service</category>
      <title>What is personalization? A conceptual framework.</title>
      <description>European Journal of Marketing; 05/01/2007&lt;br/&gt;(AN 25758714); ISSN: 03090566&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 May 2007 00:00:00 -0400</pubDate>
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      <author>Quinn, Lee; Hines, Tony; Bennison, David</author>
      <category>Marketing</category>
      <category>Market segmentation</category>
      <category>Target marketing</category>
      <category>Organizational behavior</category>
      <category>Fashion</category>
      <category>Retail industry</category>
      <category>Decision making</category>
      <category>Tacit knowledge</category>
      <category>Marketing literature</category>
      <title>Making sense of market segmentation: a fashion retailing case.</title>
      <description>European Journal of Marketing; 05/01/2007&lt;br/&gt;(AN 25758716); ISSN: 03090566&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 May 2007 00:00:00 -0400</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=25758727&amp;site=ehost-live&amp;scope=site</link>
      <author>Rodríguez, Nuria García; Pérez, Ma José Sanzo; Gutiérrez, Juan A. Trespalacios</author>
      <category>Marketing</category>
      <category>Business communication</category>
      <category>Customer relations</category>
      <category>New product development</category>
      <category>Relationship marketing</category>
      <category>Business enterprises</category>
      <category>Structural equation modeling</category>
      <category>Product management</category>
      <category>Research &amp; development</category>
      <title>Interfunctional trust as a determining factor of a new product performance.</title>
      <description>European Journal of Marketing; 05/01/2007&lt;br/&gt;(AN 25758727); ISSN: 03090566&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 May 2007 00:00:00 -0400</pubDate>
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      <author>Johansson, Cartin</author>
      <category>Organizational communication</category>
      <category>Qualitative research</category>
      <category>Medical communication</category>
      <category>Crisis communication</category>
      <category>Business communication</category>
      <category>Case studies</category>
      <category>Scholars</category>
      <category>Societies</category>
      <category>Sweden</category>
      <title>Research on Organizational Communication.</title>
      <description>NORDICOM Review; 05/01/2007&lt;br/&gt;(AN 25472213); ISSN: 14031108&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Tue, 01 May 2007 00:00:00 -0400</pubDate>
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      <author>Chan, Angela</author>
      <category>Meetings</category>
      <category>Business meetings</category>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Information technology</category>
      <category>Executives</category>
      <category>New Zealand</category>
      <title>Same Context, Different Strategies: A Company Director’s Discourse in Business Meetings.</title>
      <description>Journal of Asian Pacific Communication (John Benjamins Publishing Co.); 04/01/2007&lt;br/&gt;(AN 24625082); ISSN: 09576851&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Du-Babcock, Bertha</author>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Management</category>
      <category>Communication education</category>
      <category>Communication models</category>
      <category>Applied communication</category>
      <title>Language-Based Communication Zones and Professional Genre Competence in Business and Organizational Communication: A Cross-Cultural Case Approach.</title>
      <description>Journal of Asian Pacific Communication (John Benjamins Publishing Co.); 04/01/2007&lt;br/&gt;(AN 24625085); ISSN: 09576851&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Biehal, Gabriel J.; Sheinin, Daniel A.</author>
      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Public relations</category>
      <category>Communication methodology</category>
      <category>Business ethics</category>
      <category>Social responsibility of business</category>
      <category>Investments</category>
      <category>Marketing research</category>
      <category>Theory-practice relationship</category>
      <title>The Influence of Corporate Messages on the Product Portfolio.</title>
      <description>Journal of Marketing; 04/01/2007&lt;br/&gt;(AN 24279389); ISSN: 00222429&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Apr 2007 00:00:00 -0400</pubDate>
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      <author>Prins, Remco; Verhoef, Peter C.</author>
      <category>Business communication</category>
      <category>Direct marketing</category>
      <category>Advertising campaigns</category>
      <category>Electronic commerce</category>
      <category>Marketing</category>
      <category>Mass markets</category>
      <category>Mass production</category>
      <category>Commercial product marketing</category>
      <category>Customer loyalty</category>
      <category>Marketing research</category>
      <title>Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers.</title>
      <description>Journal of Marketing; 04/01/2007&lt;br/&gt;(AN 24279402); ISSN: 00222429&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Apr 2007 00:00:00 -0400</pubDate>
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      <author>Yang, Sung-Un</author>
      <category>Communication education</category>
      <category>Public relations</category>
      <category>Organizational behavior</category>
      <category>Organizational communication</category>
      <category>Publicity</category>
      <category>Social influence</category>
      <category>Interorganizational relations</category>
      <category>Reputation</category>
      <category>Business enterprises</category>
      <title>An Integrated Model for Organization—Public Relational Outcomes, Organizational Reputation, and Their Antecedents.</title>
      <description>Journal of Public Relations Research; 04/01/2007&lt;br/&gt;(AN 25075118); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <category>Business communication</category>
      <category>Public relations</category>
      <category>Sales promotion</category>
      <category>Chief executive officers</category>
      <category>Interorganizational relations</category>
      <category>Employees' magazines, newsletters, etc.</category>
      <category>Awards</category>
      <title>the communicators' NETWORK.</title>
      <description>Strategic Communication Management; 04/01/2007&lt;br/&gt;(AN 24949427); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Apr 2007 00:00:00 -0400</pubDate>
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      <category>Business communication</category>
      <category>Internet in public relations</category>
      <category>Social media</category>
      <category>Communication methodology</category>
      <category>Social sciences &amp; ethics</category>
      <category>Business etiquette</category>
      <category>Guidelines</category>
      <title>GUIDELINES OFFERED TO PR COMMUNITY.</title>
      <description>Strategic Communication Management; 04/01/2007&lt;br/&gt;(AN 24949434); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Sun, 01 Apr 2007 00:00:00 -0400</pubDate>
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      <author>Somerick, Nancy M.</author>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Retirees</category>
      <category>Business etiquette</category>
      <category>Corporate public relations</category>
      <category>Industrial publicity</category>
      <title>Strategies for Recognizing Retirees as a Valuable Public Relations Resource.</title>
      <description>Public Relations Quarterly; 03/01/2007&lt;br/&gt;(AN 28630306); ISSN: 00333700&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Mar 2007 00:00:00 -0500</pubDate>
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      <author>Levy, Ronald N.</author>
      <category>Public relations</category>
      <category>Corporate image</category>
      <category>Business communication</category>
      <category>Business ethics</category>
      <category>Social responsibility of business</category>
      <category>Moore, Michael, 1954-</category>
      <title>You: Ready for Michael Moore?</title>
      <description>Public Relations Quarterly; 03/01/2007&lt;br/&gt;(AN 28630308); ISSN: 00333700&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Mar 2007 00:00:00 -0500</pubDate>
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      <author>Lordan, Edward J.</author>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Communication &amp; technology</category>
      <category>Television broadcasting of news</category>
      <category>Newspapers</category>
      <category>Corporate public relations</category>
      <title>Compressing Complexity: How PR And the News Are At Odds In Presenting Information.</title>
      <description>Public Relations Quarterly; 03/01/2007&lt;br/&gt;(AN 28630311); ISSN: 00333700&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Mar 2007 00:00:00 -0500</pubDate>
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      <author>McKinney, Bruce</author>
      <category>Public relations</category>
      <category>Customer relations</category>
      <category>Business communication</category>
      <category>Customer satisfaction</category>
      <category>Corporate public relations</category>
      <category>Vietnam</category>
      <title>An Investigation into the Perceptions of Public Relations of Vietnamese Business Managers.</title>
      <description>Public Relations Quarterly; 03/01/2007&lt;br/&gt;(AN 28630312); ISSN: 00333700&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Mar 2007 00:00:00 -0500</pubDate>
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      <author>Lorenzo-Molo, Marina Caterina F.</author>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Communication</category>
      <category>Philippines</category>
      <title>Understanding the reputation and image of the Philippine public relations industry</title>
      <description>Public Relations Review; 03/01/2007&lt;br/&gt;(AN 24139665); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Mar 2007 00:00:00 -0500</pubDate>
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      <author>Hargie, Owen; Dickson, David</author>
      <category>Communications research</category>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Communication in management</category>
      <category>Organizational communication</category>
      <category>Business enterprises</category>
      <category>Northern Ireland</category>
      <title>Are important corporate policies understood by employees?</title>
      <description>Journal of Communication Management; 02/01/2007&lt;br/&gt;(AN 24522663); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Feb 2007 00:00:00 -0500</pubDate>
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      <category>Corporate communications</category>
      <category>Business communication</category>
      <category>Business education</category>
      <category>Graduate education</category>
      <category>United Kingdom</category>
      <category>University of Manchester</category>
      <title>IS FURTHER STUDY THE ROUTE FOR YOU?</title>
      <description>Strategic Communication Management; 02/01/2007&lt;br/&gt;(AN 24467086); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Feb 2007 00:00:00 -0500</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=24467094&amp;site=ehost-live&amp;scope=site</link>
      <category>Business communication</category>
      <category>Communication in management</category>
      <category>Corporate communications</category>
      <category>Chief executive officers</category>
      <category>Business enterprises</category>
      <category>Executive succession</category>
      <title>LEADERS IN TRANSITION: THE FIRST 100 DAYS.</title>
      <description>Strategic Communication Management; 02/01/2007&lt;br/&gt;(AN 24467094); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Feb 2007 00:00:00 -0500</pubDate>
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      <link>https://proxy-tu.researchport.umd.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=ufh&amp;AN=24467096&amp;site=ehost-live&amp;scope=site</link>
      <category>Business writing</category>
      <category>Business communication</category>
      <category>Corporate communications</category>
      <category>Communication in management</category>
      <category>Colloquial language</category>
      <category>Jargon (Terminology)</category>
      <title>DO YOUR WRITING SKILLS LET YOU DOWN?</title>
      <description>Strategic Communication Management; 02/01/2007&lt;br/&gt;(AN 24467096); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Feb 2007 00:00:00 -0500</pubDate>
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      <author>Dewhurst, Sue; Fitzpatrick, Liam</author>
      <category>Business communication</category>
      <category>Communication in management</category>
      <category>Corporate communications</category>
      <category>Career development</category>
      <category>Training of executives</category>
      <category>Business research</category>
      <title>Building a learning framework for internal communicators.</title>
      <description>Strategic Communication Management; 02/01/2007&lt;br/&gt;(AN 24467097); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Feb 2007 00:00:00 -0500</pubDate>
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      <category>Business communication</category>
      <category>Communication in management</category>
      <category>Corporate communications</category>
      <category>Career development</category>
      <category>Decision making</category>
      <category>Executives</category>
      <title>How to get ahead in internal communication.</title>
      <description>Strategic Communication Management; 02/01/2007&lt;br/&gt;(AN 24467100); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Thu, 01 Feb 2007 00:00:00 -0500</pubDate>
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      <author>Silvestre, Cláudia</author>
      <category>Advertising</category>
      <category>Business communication</category>
      <category>Marketing</category>
      <category>Industrial publicity</category>
      <category>Portugal</category>
      <title>PUBLICIDADE PARA GRUPOS, OU GRUPOS DE PUBLICIDADE.</title>
      <description>Comunicação Pública; 01/01/2007&lt;br/&gt;(AN 35789822); ISSN: 16461479&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Jan 2007 00:00:00 -0500</pubDate>
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      <author>i Rigo, Enric Ordeix</author>
      <category>Communication &amp; culture</category>
      <category>Business communication</category>
      <category>Organizational communication</category>
      <category>Internal public relations</category>
      <category>Industrial publicity</category>
      <category>Corporate public relations</category>
      <category>Interorganizational relations</category>
      <title>COMPROMISE MANAGEMENT AS A CHALLENGE FOR CORPORATE COMMUNICATION.</title>
      <description>Comunicação Pública; 01/01/2007&lt;br/&gt;(AN 35789830); ISSN: 16461479&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Gombeski Jr., William R.; Taylor, Jan; Piccirilli, Ami; Cundiff, Lee; Britt, Jason</author>
      <category>Business communication</category>
      <category>Strategic communication</category>
      <category>Marketing</category>
      <category>Strategic planning</category>
      <category>Marketing research</category>
      <category>Marketing strategy</category>
      <title>Effectively Executing a Comprehensive Marketing Communication Strategy.</title>
      <description>Health Marketing Quarterly; 01/01/2007&lt;br/&gt;(AN 36303207); ISSN: 07359683&lt;br/&gt;Communication &amp; Mass Media Complete</description>
      <pubDate>Mon, 01 Jan 2007 00:00:00 -0500</pubDate>
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      <author>McCown, Nance</author>
      <category>Public relations</category>
      <category>Organizational behavior</category>
      <category>Activism</category>
      <category>Interorganizational relations</category>
      <category>Employee relations programs</category>
      <category>Internal public relations</category>
      <category>Corporate public relations</category>
      <title>The Role of Public Relations With Internal Activists.</title>
      <description>Journal of Public Relations Research; 01/01/2007&lt;br/&gt;(AN 23727127); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Johnson, Grace J.; Bruner II, Gordon C.; Kumar, Anand</author>
      <category>Interactive marketing</category>
      <category>Internet advertising</category>
      <category>Advertising</category>
      <category>Public relations</category>
      <category>Business communication</category>
      <category>Selective exposure</category>
      <category>Commercial policy</category>
      <category>Reciprocity (Commerce)</category>
      <title>INTERACTIVITY AND ITS FACETS REVISITED.</title>
      <description>Journal of Advertising; 12/01/2006&lt;br/&gt;(AN 23495799); ISSN: 00913367&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Cannon, Jeff</author>
      <category>Public relations</category>
      <category>Public relations in newspaper publishing</category>
      <category>Journalism</category>
      <category>Business communication</category>
      <category>Mass media &amp; business</category>
      <category>Journalistic editing</category>
      <title>The :60 Second Pitch.</title>
      <description>Public Relations Quarterly; 12/01/2006&lt;br/&gt;(AN 27075804); ISSN: 00333700&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Williamson, Sally</author>
      <category>Business presentations</category>
      <category>Public speaking</category>
      <category>Oratory</category>
      <category>Business communication</category>
      <category>Marketing</category>
      <category>Investor relations (Corporations)</category>
      <category>Mission statements</category>
      <category>Business enterprises</category>
      <title>Creating Presentations that Get Results.</title>
      <description>Public Relations Quarterly; 12/01/2006&lt;br/&gt;(AN 27075806); ISSN: 00333700&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <title>CONFERENCE CALENDAR.</title>
      <description>IEEE Communications Magazine; 11/01/2006&lt;br/&gt;(AN 23094105); ISSN: 01636804&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <title>Editorial.</title>
      <description>Journal of Communication Management; 11/01/2006&lt;br/&gt;(AN 23493859); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Bowen, Shannon A.</author>
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      <title>Autonomy in communication.</title>
      <description>Journal of Communication Management; 11/01/2006&lt;br/&gt;(AN 23493860); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Jaques, Tony</author>
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      <category>Activism</category>
      <category>Political participation</category>
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      <category>Alinsky, Saul David, 1909-1972</category>
      <title>Activist "rules" and the convergence with issue management.</title>
      <description>Journal of Communication Management; 11/01/2006&lt;br/&gt;(AN 23493864); ISSN: 1363254X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Vorvoreanu, Mihaela</author>
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      <category>Public relations</category>
      <category>Public service advertising</category>
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      <title>Online organization–public relationships: An experience-centered approach</title>
      <description>Public Relations Review; 11/01/2006&lt;br/&gt;(AN 23049062); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <title>Interdisciplinary bar for the public interest: What CSR and NGO frameworks contribute to the public relations of British and European activists</title>
      <description>Public Relations Review; 11/01/2006&lt;br/&gt;(AN 23049069); ISSN: 03638111&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <description>Studies in Communication Sciences; 11/01/2006&lt;br/&gt;(AN 27222584); ISSN: 14244896&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Moreno, Ángeles; Capriotti, Paul</author>
      <category>Websites</category>
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      <category>Business communication</category>
      <category>Social responsibility of business</category>
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      <title>La comunicación de las empresas españolas en sus webs corporativas. Análisis de la información de responsabilidad social, ciudadanía corporativa y desarrollo sostenible.</title>
      <description>Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria; 11/01/2006&lt;br/&gt;(AN 24646856); ISSN: 11371102&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Werder, Kelly Page</author>
      <category>Public relations research</category>
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      <category>Business communication</category>
      <category>Corporate image</category>
      <category>Activists</category>
      <category>Goal (Psychology)</category>
      <category>Industrial publicity</category>
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      <title>Responding to Activism: An Experimental Analysis of Public Relations Strategy Influence on Attributes of Publics.</title>
      <description>Journal of Public Relations Research; 10/01/2006&lt;br/&gt;(AN 22257807); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Balmer, John M. T.; Greyser, Stephen A.</author>
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      <title>Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation.</title>
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      <category>Collection agencies</category>
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      <title>A reflective approach to uncovering actual identity.</title>
      <description>European Journal of Marketing; 09/01/2006&lt;br/&gt;(AN 22583982); ISSN: 03090566&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Greyser, Stephen A.; Balmer, John M. T.; Urde, Mats</author>
      <category>Corporate image</category>
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      <category>Marketing research</category>
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      <title>Some corporate communications dimensions.</title>
      <description>European Journal of Marketing; 09/01/2006&lt;br/&gt;(AN 22583983); ISSN: 03090566&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Meijer, May-May; Kleinnijenhuis, Jan</author>
      <category>Business communication</category>
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      <category>Public relations</category>
      <category>Image</category>
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      <title>Issue News and Corporate Reputation: Applying the Theories of Agenda Setting and Issue Ownership in the Field of Business Communication.</title>
      <description>Journal of Communication; 09/01/2006&lt;br/&gt;(AN 21745769); ISSN: 00219916&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Ballantyne, David; Varey, Richard J.</author>
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      <category>Communication in management</category>
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      <category>Industrial management</category>
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      <title>Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing.</title>
      <description>Marketing Theory; 09/01/2006&lt;br/&gt;(AN 22447708); ISSN: 14705931&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Lordan, Edward J.</author>
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      <title>Interactivity: The Latest Trend In Effective Communications.</title>
      <description>Public Relations Quarterly; 09/01/2006&lt;br/&gt;(AN 24991911); ISSN: 00333700&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Lee, Matthew K. O.; Cheung, Christy M. K.; Lim, Kai H.; Choon Ling Sia</author>
      <category>Internet forums</category>
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      <title>Understanding customer knowledge sharing in web-based discussion boards: An exploratory study.</title>
      <description>Internet Research; 08/01/2006&lt;br/&gt;(AN 22030296); ISSN: 10662243&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Likely, Fraser</author>
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      <category>Economic indicators</category>
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      <category>Grunig, James</category>
      <title>WHAT DO WE MEAN BY "ACT LOCALLY"?</title>
      <description>Strategic Communication Management; 08/01/2006&lt;br/&gt;(AN 22149098); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Le Roux, T.; Steyn, B.</author>
      <category>Corporate communications</category>
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      <category>Organizational behavior</category>
      <category>Banking industry</category>
      <category>Office politics</category>
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      <title>Exploring practitioner constraints in advancing to more senior corporate communication roles.</title>
      <description>Communicare; 07/01/2006&lt;br/&gt;(AN 23453407); ISSN: 02590069&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Argenti, Paula A.</author>
      <category>Business communication</category>
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      <category>Teaching</category>
      <category>Communication</category>
      <category>Discipline</category>
      <category>Technology</category>
      <category>Research</category>
      <category>Business enterprises</category>
      <title>How Technology Has Influenced the Field of Corporate Communication.</title>
      <description>Journal of Business &amp; Technical Communication; 07/01/2006&lt;br/&gt;(AN 21530224); ISSN: 10506519&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Jo, Samsup</author>
      <category>Organizational behavior</category>
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      <category>Samsung Electronics Co. Ltd.</category>
      <title>Measurement of Organization-Public Relationships: Validation of Measurement Using a Manufacturer-Retailer Relationship.</title>
      <description>Journal of Public Relations Research; 07/01/2006&lt;br/&gt;(AN 44813234); ISSN: 1062726X&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Schatzel, Kim; Calantone, Roger</author>
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      <category>New product development</category>
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      <title>Creating Market Anticipation: An Exploratory Examination of the Effect of Preannouncement Behavior on a New Product's Launch.</title>
      <description>Journal of the Academy of Marketing Science; 06/01/2006&lt;br/&gt;(AN 21348858); ISSN: 00920703&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <author>Yates, Kathryn</author>
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      <title>TIME TO FOCUS ON GLOBAL STRATEGIES.</title>
      <description>Strategic Communication Management; 06/01/2006&lt;br/&gt;(AN 21463611); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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      <title>IC SURVEY 2006.</title>
      <description>Strategic Communication Management; 06/01/2006&lt;br/&gt;(AN 21463622); ISSN: 13639064&lt;br/&gt;Communication &amp; Mass Media Complete</description>
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