SO "journal of marketing" or "academy of marketing science" or "journal of advertising" or "journal

Rethinking Marketing Knowledge Protection: Hidden Costs and Uncertain Benefits.

Moorman, Christine; Kohli, Ajay K.; Jaworski, Bernard J. — Wed, 01 Jul 2026 00:00:00 -0400

Journal of Marketing; 07/01/2026
(AN 194223208); ISSN: 00222429
Business Source Premier

A Practical Guide to Endogeneity Correction Using Copulas.

Qian, Yi; Koschmann, Anthony; Xie, Hui — Wed, 01 Jul 2026 00:00:00 -0400

Journal of Marketing; 07/01/2026
(AN 194223209); ISSN: 00222429
Business Source Premier

A Meta-Analysis of Product Visual Aesthetics.

Peng, Chenming; Eisend, Martin; Chen, Zengxiang — Wed, 01 Jul 2026 00:00:00 -0400

Journal of Marketing; 07/01/2026
(AN 194223204); ISSN: 00222429
Business Source Premier

Picture Perfect: Engaging Customers with Visual Generative AI.

Heitmann, Mark; Jansen, Tijmen P.J.; Reisenbichler, Martin; Schweidel, David A. — Wed, 01 Jul 2026 00:00:00 -0400

Journal of Marketing; 07/01/2026
(AN 194223205); ISSN: 00222429
Business Source Premier

Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions.

Ponnappan, Vedha; Nivsarkar, Anima; Satyavageeswaran, Prakash; Bharadwaj, Sundar — Wed, 01 Jul 2026 00:00:00 -0400

Journal of Marketing; 07/01/2026
(AN 194223203); ISSN: 00222429
Business Source Premier

AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning.

Ye, Jianping; Wedel, Michel; Pieters, Rik — Wed, 01 Jul 2026 00:00:00 -0400

Journal of Marketing; 07/01/2026
(AN 194223207); ISSN: 00222429
Business Source Premier

Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry.

Mah, Suyun; Slotegraaf, Rebecca J.; Mallapragada, Girish — Wed, 01 Jul 2026 00:00:00 -0400

Journal of Marketing; 07/01/2026
(AN 194223206); ISSN: 00222429
Business Source Premier

An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach.

Gielens, Katrijn; Steenkamp, Jan-Benedict E.M. — Wed, 01 Jul 2026 00:00:00 -0400

Journal of Marketing; 07/01/2026
(AN 194223210); ISSN: 00222429
Business Source Premier

The role of green self-identity in shaping recycling intentions among Gen Z: evidence from Chinese second-hand platform users.

Hua, Ziyi; Huang, Minghao; Li, Qiuchao — Mon, 08 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/08/2026
(AN 194353987); ISSN: 10696679
Business Source Premier

Trying not to consume: an analysis of goal-striving strategies and outcomes among consumers trying to reduce consumption.

Roster, Catherine A. — Thu, 04 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/04/2026
(AN 194249929); ISSN: 10696679
Business Source Premier

The Impact of AI-Powered Ad Customization: Exploring the Impact of Engagement, Psychological Ownership, Responsibility, and Attitude on Behavioral Intentions.

Yang, John; Maeng, Ahreum; Jung, Sang-Uk — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising; 06/01/2026
(AN 194361586); ISSN: 00913367
Business Source Premier

Dark Patterns in Data-Consent Disclosures and Consumer Reactance to Online Behavioral Advertising.

Ju, Ilwoo; Ham, Chang-Dae; Yel, Eylül — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising; 06/01/2026
(AN 194361588); ISSN: 00913367
Business Source Premier

Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising.

Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising; 06/01/2026
(AN 194361584); ISSN: 00913367
Business Source Premier

Sugar Crash: Effects of Health Warning Labels on Consumers' Sugar-Sweetened Beverage Beliefs and Purchase Intentions.

Phifer, Benjamin; Howlett, Elizabeth — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising; 06/01/2026
(AN 194361585); ISSN: 00913367
Business Source Premier

From Toddler to Teen: A Virtual Influencer's Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior.

Eastin, Matthew S.; Ham, Jeongmin; Li, Sitan; Kim, Hyunji — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising; 06/01/2026
(AN 194361583); ISSN: 00913367
Business Source Premier

Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design.

Ryu, Soo Yon; Affonso, Felipe M.; Sela, Aner — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising; 06/01/2026
(AN 194361587); ISSN: 00913367
Business Source Premier

Can Aggressive Humor Pay Off in Brand-to-Brand Dialogues on Social Media?

Béal, Mathieu; Nguyen, Nguyen — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising; 06/01/2026
(AN 194361589); ISSN: 00913367
Business Source Premier

Lend a "Hand!" Enhancing Charity Advertising Persuasiveness via Donor/Donee Hand Position, Hand Gesture, and Advertising Appeal.

Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising; 06/01/2026
(AN 194361590); ISSN: 00913367
Business Source Premier

Is Similarity in Advertising a Double-Edged Sword? The Role of AI-Generated Faces.

De Caigny, Arno; Roose, Gudrun — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 06/01/2026
(AN 194258860); ISSN: 00218499
Business Source Premier

How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy.

Jeon, Yongwoog Andrew; Ryoo, Yuhosua; Lee, Sangwook; Yoon, Hye Jin — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 06/01/2026
(AN 194258853); ISSN: 00218499
Business Source Premier

How Co-Viewing Influences Attention to TV Ads and Programs Across Connected TV (CTV) and Linear TV: The Moderating Roles of Co-Viewing Time and Content Duration.

Lee, Mi Hyun; Choi, Jaewon Royce — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 06/01/2026
(AN 194258856); ISSN: 00218499
Business Source Premier

The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television.

Bhan, Hyung Sup; Rallabandi, Kalyan; Lee, Seoungwoo — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 06/01/2026
(AN 194258854); ISSN: 00218499
Business Source Premier

Benefit Appeals in Livestreaming E-Commerce: The Moderating Role of Influencers' Facial Beauty and Body Motion.

Xian, Teli; Fang, Zheng; Huang, Ziyao; Niu, Yixuan; Liao, Chengcheng — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 06/01/2026
(AN 194258855); ISSN: 00218499
Business Source Premier

From Graduation to Retirement: How Life-Role Transition Cue Advertising Shape Consumer Preferences for Self-Improvement Products.

Meng, Lu; Yao, Yingzhu; Wang, Xiaoqin; Wang, Yijie — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 06/01/2026
(AN 194258852); ISSN: 00218499
Business Source Premier

Consumer Responses to LGBTQ-Themed Advertising: A Computational Analysis of YouTube Comments.

Li, Jia heng; Kim, Minseong; Baek, Tae Hyun — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 06/01/2026
(AN 194258857); ISSN: 00218499
Business Source Premier

Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking.

Pant, Logan; Kidwell, Blair; Gleim, Mark R. — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 06/01/2026
(AN 194258858); ISSN: 00218499
Business Source Premier

Green Demarketing to Nongreen Consumers: Individuals With Low Environmental Concern Don't Believe Messages to "Buy Less".

Pittman, Matthew; Milfeld, Tyler; Haley, Eric — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 06/01/2026
(AN 194258859); ISSN: 00218499
Business Source Premier

Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure.

Jenkins, Mason R; Fombelle, Paul W; Steffel, Mary — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Consumer Research; 06/01/2026
(AN 193756924); ISSN: 00935301
Business Source Premier

Fairness Perceptions in Demographic Targeting.

Shaddy, Franklin; Friedman, Elizabeth M S; Toubia, Olivier — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Consumer Research; 06/01/2026
(AN 193756920); ISSN: 00935301
Business Source Premier

The Marketplace of Existential Authenticity.

Patry-Beaudoin, Gabrielle; Handelman, Jay; Thomas, Tandy Chalmers — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Consumer Research; 06/01/2026
(AN 193756919); ISSN: 00935301
Business Source Premier

Beyond Neoliberalism: The Role of Community in the Responsibilization of Citizen-Consumers During the Great Recession.

Prothero, Andrea; Claudy, Marius; Keating, Andrew — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Consumer Research; 06/01/2026
(AN 193756917); ISSN: 00935301
Business Source Premier

Why Horizontal Organizations Don't Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth.

Du, Guanzhong; Dahl, Darren W; White, Katherine — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Consumer Research; 06/01/2026
(AN 193756918); ISSN: 00935301
Business Source Premier

Design-Mediated Morality: The Transformative Potential of Aesthetic Objects.

Gyimóthy, Szilvia; Larsen, Hanne Pico — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Consumer Research; 06/01/2026
(AN 193756921); ISSN: 00935301
Business Source Premier

Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience.

Ding, Yu; Kyung, Ellie J — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Consumer Research; 06/01/2026
(AN 193756916); ISSN: 00935301
Business Source Premier

Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping.

Liang, Ce; Meng, Lu (Monroe); Duan, Shen; Yao, Dai; Jiang, Yuwei — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Consumer Research; 06/01/2026
(AN 193756923); ISSN: 00935301
Business Source Premier

The Use and Usefulness of Attention Checks in Behavioral Research.

Perfecto, Hannah; O'Donnell, Michael — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Consumer Research; 06/01/2026
(AN 193756922); ISSN: 00935301
Business Source Premier

Brief Commentary: Is "4 for $16" Better than "4 for $15.30"? Testing the Replicability of the Price Divisibility Effect.

Geiser, Amanda E; Nelson, Leif D — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Consumer Research; 06/01/2026
(AN 193756925); ISSN: 00935301
Business Source Premier

Extrinsic motivators driving adults purchase intention on mobile apps: The mediating role of self-efficacy and facilitating conditions.

Meena, Rahul; Sarabhai, Samar — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Communications; 06/01/2026
(AN 193754075); ISSN: 13527266
Business Source Premier

The effects of letter capitalization in advertising headlines.

Klinke, Tobias; Christ, Malte; Fadl, Nader; Lamerz, Charlotte; Langner, Tobias — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Communications; 06/01/2026
(AN 193754077); ISSN: 13527266
Business Source Premier

To be fit, or not to be: How influencer-driven advertising reinforces idealized beauty standards in adolescents.

Feijoo, Beatriz; Vizcaíno-Verdú, Arantxa — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Communications; 06/01/2026
(AN 193754079); ISSN: 13527266
Business Source Premier

Disparaging humorous advertising: A bibliometric review.

Voutsa, Maria C. — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Communications; 06/01/2026
(AN 193754076); ISSN: 13527266
Business Source Premier

Unveiling the tiktok sponsored content effect in iraq: The mediating role of source credibility in shaping female purchase intentions for beauty products.

Al-Abdallah, Ghaith; Maaroof, Sarya; Eid, Mohammad Al Haj — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Communications; 06/01/2026
(AN 193754078); ISSN: 13527266
Business Source Premier

Consumers living with dementia: a scoping review of overlooked marketplace experiences.

Primossi, Valentina; Garcia, Linda; Mulvey, Michael S. — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Management; 06/01/2026
(AN 193835055); ISSN: 0267257X
Business Source Premier

Indeed a ‛silver bullet' – improving the measurement of ageing in consumer behaviour using the characteristic age approach.

Zniva, Robert; Weber, Daniela — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Management; 06/01/2026
(AN 193835056); ISSN: 0267257X
Business Source Premier

A scoping review on ageism in marketing: towards age inclusiveness.

Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Management; 06/01/2026
(AN 193835057); ISSN: 0267257X
Business Source Premier

Not just for the young: older consumers and experiential consumption.

Yang, Michelle I.C.; Chow, Ai Ming — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Management; 06/01/2026
(AN 193835058); ISSN: 0267257X
Business Source Premier

Journeys of empowerment: the case of widowed older solo female travellers.

Yang, Michelle I.C.; Kirillova, Ksenia — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Management; 06/01/2026
(AN 193835059); ISSN: 0267257X
Business Source Premier

Ageist marketing as systemic exclusion: towards a framework for age-inclusive marketing.

Figueiredo, Bernardo — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Management; 06/01/2026
(AN 193835063); ISSN: 0267257X
Business Source Premier

'Human, you should help others': how AI disclosure, message assertiveness, and AI anxiety shape consumer responses to AI-generated charitable ads.

Lee, Yejoo; Oh, Seungjae; Kim, Taeyeon; Bang, Hyejin — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Management; 06/01/2026
(AN 193835060); ISSN: 0267257X
Business Source Premier

A typology of influencer-driven customer journeys.

De-Juan-Vigaray, María D.; Cocco, Helen — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Management; 06/01/2026
(AN 193835061); ISSN: 0267257X
Business Source Premier

Conceptualising multi-actor value recovery behaviours: scale development and validation in live-streaming e-commerce.

Wang, Lei; Wang, Boya; Ren, Jiayi; Ding, Haitao — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Management; 06/01/2026
(AN 193835062); ISSN: 0267257X
Business Source Premier

AI in luxury consumption: bridging consumer desires and managerial perspectives.

Eastman, Jacqueline; Aboulnasr, Khaled — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Management; 06/01/2026
(AN 193835064); ISSN: 0267257X
Business Source Premier

The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand.

Hristakeva, Sylvia; Liaukonytė, Jūra; Feler, Leo — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 06/01/2026
(AN 193488437); ISSN: 00222437
Business Source Premier

Out of Control: The Interplay of Subjective Poverty and Income on Spending.

Gladstone, Joe J.; Bellezza, Silvia — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 06/01/2026
(AN 193488435); ISSN: 00222437
Business Source Premier

Multihoming Alliances and Price Competition.

Uppal, Abhinav; Kumar, Nanda; Gangwar, Manish — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 06/01/2026
(AN 193488429); ISSN: 00222437
Business Source Premier

Didn't Have Time or Didn't Make Time? How Language Shapes Perceived Control over Time and Motivation.

Abreu, Luis; Etkin, Jordan; Howe, Holly — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 06/01/2026
(AN 193488433); ISSN: 00222437
Business Source Premier

Improving the Discriminant Validation of Multi-Item Scales.

Pieters, Constant; Baumgartner, Hans; Pieters, Rik — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 06/01/2026
(AN 193488431); ISSN: 00222437
Business Source Premier

Talking with Your Hands: How Hand Gestures Influence Communication.

Cascio Rizzo, Giovanni Luca; Berger, Jonah; Zhou, Mi — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 06/01/2026
(AN 193488430); ISSN: 00222437
Business Source Premier

The Decision-Making Process and Impact of Individual Decisions for Joint Consumption.

Jones, Sharaya M.; Campbell, Margaret C. — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 06/01/2026
(AN 193488432); ISSN: 00222437
Business Source Premier

The Interactive Effect of Physician–Hospital Organization and External Environment on Patient Satisfaction.

Hirunyawipada, Tanawat; Zolfagharian, Mohammadali; Pan, Yue; Chaudhuri, Malika — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 06/01/2026
(AN 193488436); ISSN: 00222437
Business Source Premier

When "Year" Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions.

Sirwani, Deepak; Sokolova, Tatiana; Shu, Suzanne — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 06/01/2026
(AN 193488434); ISSN: 00222437
Business Source Premier

Determinants of switching intention towards metaverse shopping: a PPM approach.

Pragha, P.; Dhalmahapatra, Krantiraditya; Natarajan, Thamaraiselvan — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361100); ISSN: 10696679
Business Source Premier

Can the creativity of a crowdsourcing platform foster idea generation? The mediating role of curiosity.

Jeong, Yoon-Young; Youn, Nara; Im, Subin; Staub, Alexander; Stanko, Michael A. — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361101); ISSN: 10696679
Business Source Premier

Online media and fuel panic buying: unraveling causality under fixed prices in Hungary.

Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361102); ISSN: 10696679
Business Source Premier

Do gritty salespersons mitigate relationship damage in unethical sales subcultures?

Merkle, Adam C.; Zmich, Louis J.; Leggett, Britton R.; Hair, Joe F. — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361103); ISSN: 10696679
Business Source Premier

What drives users impulse buying behavior in social media advertising? The roles of empathy expression and privacy concerns.

Agarwal, Barkha; Mitra, Dipa — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361104); ISSN: 10696679
Business Source Premier

Artificial intelligence in academic Research: Contributor, constructivist or cheat?

Scott-Kennel, Joanna; Zhang, Rong Mei; Scott, Jonathan M. — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361105); ISSN: 10696679
Business Source Premier

Gendered patterns in eWOM seeking and sharing.

Pompurová, Kristína; Filieri, Raffaele — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361106); ISSN: 10696679
Business Source Premier

Green ad stories' characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens.

Kumar, Prashant; Jhawar, Anand; Shetty, Khyati; Varshney, Sanjeev — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361107); ISSN: 10696679
Business Source Premier

Understanding consumer frustration: analyzing airline revenge, boycott, and avoidance behaviors through PLS-SEM and ANN methods.

Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361108); ISSN: 10696679
Business Source Premier

The effects of customer engagement, perceived brand equity, and cultural dimensions on repurchase intentions and positive word-of-mouth: a moderated mediation analysis.

Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361109); ISSN: 10696679
Business Source Premier

Toward an unfolding view of brand value co-creation from a multi-stakeholder perspective.

Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361110); ISSN: 10696679
Business Source Premier

Customer orientation's effect on outcomes: the moderating role of poor resource-demand fit and tip-based compensation.

Janda, Swinder; Donavan, D.Todd; Carlson, Brad. D. — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361111); ISSN: 10696679
Business Source Premier

Unraveling factors that drive online consumers' intention to use smart parcel lockers for last-mile delivery.

Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361112); ISSN: 10696679
Business Source Premier

Keeping them hooked: exploring the facets and implications of users' content interaction experience with brands' social media.

AbedRabbo, Majd; AlMalak, Zeina; Oliveira, João S.; Talay, Cagri — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361113); ISSN: 10696679
Business Source Premier

Global pandemic, social media, and fake news: FoMO, need for connectivity and compulsive buying.

Arghashi, Vahideh; Gunalay, Yavuz; Yolbulan Okan, Elif — Mon, 01 Jun 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 06/01/2026
(AN 194361114); ISSN: 10696679
Business Source Premier

Teddy bears and tracheal tubes: traumatic liminality and consumption lifelines in the neonatal intensive care unit.

DuFault, Beth Leavenworth; Schouten, John W. — Sat, 30 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/30/2026
(AN 194081210); ISSN: 0267257X
Business Source Premier

Too Sensitive, Too Much? Triggers and Consequences of Perceived Surveillance in Digital Data-Driven Advertising.

Fri, 29 May 2026 00:00:00 -0400

Journal of Advertising; 05/29/2026
(AN 194416173); ISSN: 00913367
Business Source Premier

Network Analysis in Advertising Research, Reimagined: A Methodological Catalyst for Structural and Institutional Insight.

Zhou, Alvin; Taneja, Harsh; Maslowska, Ewa — Fri, 29 May 2026 00:00:00 -0400

Journal of Advertising; 05/29/2026
(AN 194287400); ISSN: 00913367
Business Source Premier

La dorveille.

Sherry, John F. Jr. — Thu, 28 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/28/2026
(AN 194027226); ISSN: 0267257X
Business Source Premier

Beyond utility: emotional resistance and symbolic barriers to toy rental services.

Cerio, Eva; Chautard-Dardé, Tiphaine; Juge, Elodie — Wed, 27 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/27/2026
(AN 194027640); ISSN: 0267257X
Business Source Premier

How does AI drive consumers to purchase? The roles of AI anxiety and consumer autonomy.

Tue, 26 May 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 05/26/2026
(AN 194027245); ISSN: 10696679
Business Source Premier

When values align: overall and value-specific person–organization fit in salesperson outcomes.

Brauer, David; Brauer, Elizabeth; Tanner, Emily C. — Sun, 24 May 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 05/24/2026
(AN 193920156); ISSN: 10696679
Business Source Premier

How mess becomes pollution: spatiotemporal and relational dynamics of domestic disorder.

Abarashi, Jamal — Sat, 23 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/23/2026
(AN 193920420); ISSN: 0267257X
Business Source Premier

Counterfeit couture: epistemic contestations through fake luxury in Pakistani bazaars.

Ul-Haq, Shoaib; Abid, Muhammad — Sat, 23 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/23/2026
(AN 193920017); ISSN: 0267257X
Business Source Premier

Happy Faces Help Homes: The Role of Animal Facial Expressions in Charitable Advertising.

Shang, Ziqi; Li, Xiuping; Krishna, Aradhna — Fri, 22 May 2026 00:00:00 -0400

Journal of Advertising; 05/22/2026
(AN 194287008); ISSN: 00913367
Business Source Premier

The role of personas and the co-authoring of brand meanings in effectual branding.

Winroth, Karin; Larsson Segerlind, Tommy — Fri, 22 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/22/2026
(AN 193908673); ISSN: 0267257X
Business Source Premier

Optimistic fatalism: online interactions and pre-immigration subjectification to neoliberal multiculturalism.

Sepehr, Sorush — Mon, 18 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/18/2026
(AN 193833268); ISSN: 0267257X
Business Source Premier

Brands’ minority engagement strategies and inclusiveness experiences.

Fellah-Dehiri, Nawel; Michel, Géraldine; Zeitoun, Valérie — Sun, 17 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/17/2026
(AN 193833330); ISSN: 0267257X
Business Source Premier

Artificial intelligence recommendations evoke dissonance? The impact of contextual bias on service satisfaction.

Du, Wei; Gao, Jin — Wed, 13 May 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 05/13/2026
(AN 193676420); ISSN: 10696679
Business Source Premier

Game On: A Meta-Analysis of Motivational Factors in Business Education.

Fares, Omar H.; Butt, Osama J. — Mon, 11 May 2026 00:00:00 -0400

Journal of Marketing Education; 05/11/2026
(AN 193673573); ISSN: 02734753
Business Source Premier

Revisiting consumer identity: a systematic review and future research agenda.

Çal, Betül — Sun, 10 May 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 05/10/2026
(AN 193614130); ISSN: 10696679
Business Source Premier

Meaning at a cost: how work–family conflict shapes job satisfaction for women in sales.

Aplin-Houtz, M.; Harrison, K.; Schetzsle, S.; Munoz, L. — Sat, 09 May 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 05/09/2026
(AN 193563274); ISSN: 10696679
Business Source Premier

A comparative assessment of individual-level consumption patterns of U.S., German, and Chinese Gen Y consumers.

Klein, Andreas; Sharma, Varinder M.; Li, Xiaomei Monica — Wed, 06 May 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 05/06/2026
(AN 193452394); ISSN: 10696679
Business Source Premier

Grading in the Digital Age: AI Feedback Versus Professor Feedback.

Russell, La Toya M.; Zeiser, Andrew; Mickler, Ronald Jr.; Winkel, Doan — Sat, 02 May 2026 00:00:00 -0400

Journal of Marketing Education; 05/02/2026
(AN 193361041); ISSN: 02734753
Business Source Premier

From one emerging market to another– positioning challenges and remedies of emerging market B2B firms in emerging markets.

Wen, Xiaohan (Hannah); Bowen, Melanie — Sat, 02 May 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 05/02/2026
(AN 193350513); ISSN: 10696679
Business Source Premier

From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI.

Li, Bingqing; Lai, Edward Yuhang; Wang, Xin — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing; 05/01/2026
(AN 192768221); ISSN: 00222429
Business Source Premier

The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

Fossen, Beth L.; Kim, Philip; Chae, Inyoung — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing; 05/01/2026
(AN 192768218); ISSN: 00222429
Business Source Premier

Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes.

Keller, Kristopher O.; Guyt, Jonne Y. — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing; 05/01/2026
(AN 192768216); ISSN: 00222429
Business Source Premier

In-Store Advertising with Digital Signage.

Herhausen, Dennis; de Jong, David; Grewal, Dhruv — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing; 05/01/2026
(AN 192768219); ISSN: 00222429
Business Source Premier

How Can a Firm Suppress Shareholders' Punitive Reaction to Its Disengagement from a Geopolitically Uncertain Market?

Astvansh, Vivek; Eshghi, Kamran; Shahriari, Hesam; Shi, Wei — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing; 05/01/2026
(AN 192768217); ISSN: 00222429
Business Source Premier

Customers' Review Content and Their Referral and (Re)Purchase Behaviors.

Liu, Ruhan; Zhang, Wanqing; Chintagunta, Pradeep K. — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing; 05/01/2026
(AN 192768220); ISSN: 00222429
Business Source Premier

Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence.

Mittal, Chiraag; Mousavi, Reza; Haws, Kelly L. — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing; 05/01/2026
(AN 192768222); ISSN: 00222429
Business Source Premier

Dimensions of power and resistance: a critical review of racial dynamics in the marketplace.

Davis, Judy Foster; Sauber, Matthew H. — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/01/2026
(AN 193139071); ISSN: 0267257X
Business Source Premier

Refugee marketplace discrimination: a systematic integrative review.

Mal, Carmen Iuliana; Licsandru, Tana Cristina; Veresiu, Ela — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/01/2026
(AN 193139069); ISSN: 0267257X
Business Source Premier

Degrowth: a literature review and conceptualisation for sustainable marketing and consumer research.

Lloveras, Javier; Pansera, Mario — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/01/2026
(AN 193139065); ISSN: 0267257X
Business Source Premier

Scholarship on alternative food networks: from mid-life crisis to life begins at 40?

Tregear, Angela; Gorton, Matthew; Maye, Damian; Morse, Aimee; Steytler, Marie — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/01/2026
(AN 193139068); ISSN: 0267257X
Business Source Premier

The practice barometer: towards an anti-cannibal and trans-environmental agenda.

Scheurenbrand, Klara; Gruber, Verena — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/01/2026
(AN 193139070); ISSN: 0267257X
Business Source Premier

The law and consumer harm in multi-level marketing: a review.

Groß, C.; Keep, W. W. — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/01/2026
(AN 193139067); ISSN: 0267257X
Business Source Premier

State of the art: celebrity in the marketplace.

Eagar, Toni; Cocker, Hayley L.; Venkatraman, Rohan — Fri, 01 May 2026 00:00:00 -0400

Journal of Marketing Management; 05/01/2026
(AN 193139066); ISSN: 0267257X
Business Source Premier

Product journeys: An evaluation of Inventor-Marketer Synergy Framework.

Anjum, Ariba; Sharma, Vinay — Thu, 23 Apr 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 04/23/2026
(AN 193113922); ISSN: 10696679
Business Source Premier

How Consumer-Brand Incidental Similarity Cues in Advertising Increase Self-Brand Connection and Brand Interest.

Thomas, Veronica L.; Fowler, Kendra — Tue, 21 Apr 2026 00:00:00 -0400

Journal of Advertising; 04/21/2026
(AN 193360383); ISSN: 00913367
Business Source Premier

Shifted by Similarity? How Politically Targeted Ads Based on Party and Issue Persuade Voters.

Tue, 21 Apr 2026 00:00:00 -0400

Journal of Advertising; 04/21/2026
(AN 193518795); ISSN: 00913367
Business Source Premier

Information That Speaks: Integrating Data Storytelling Into Pedagogical Practice.

Edelblum, Andrew B. — Mon, 20 Apr 2026 00:00:00 -0400

Journal of Marketing Education; 04/20/2026
(AN 193106782); ISSN: 02734753
Business Source Premier

Neuromarketing myths: a conceptual framework and empirical insights.

Fri, 17 Apr 2026 00:00:00 -0400

Journal of Marketing Management; 04/17/2026
(AN 193027581); ISSN: 0267257X
Business Source Premier

From Fragmentation to Integration: Designing a Transversal Curriculum for Digital Marketing Education.

Wed, 15 Apr 2026 00:00:00 -0400

Journal of Marketing Education; 04/15/2026
(AN 193106832); ISSN: 02734753
Business Source Premier

Why Some Shoppable Ads Persuade: Expectancy Violations and Ad Value Across Streaming TV and Social Media.

Ji, Alice; Nelson, Michelle R.; Sun, Ruiheng — Tue, 14 Apr 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 04/14/2026
(AN 193563289); ISSN: 00218499
Business Source Premier

Learning by Doing: Factors Associated With Business Students’ Intentions to Engage in Experiential Learning.

Rudkowski, Janice; Robichaud, Zachary; Fares, Omar H.; Aversa, Joseph — Tue, 14 Apr 2026 00:00:00 -0400

Journal of Marketing Education; 04/14/2026
(AN 193037846); ISSN: 02734753
Business Source Premier

Automated Versus Human-Operated: Impact of AI-Driven Autonomous Stores on Prosocial Behavior.

Liu, Xiaoyan (Jenny); Hoang, Chi; Ng, Sharon — Mon, 13 Apr 2026 00:00:00 -0400

Journal of Marketing; 04/13/2026
(AN 194216641); ISSN: 00222429
Business Source Premier

Sales and augmented reality: a conceptual model and future research agenda.

Krush, Michael T.; Gilbert, Jonathan Ross; Bloodgood, James M. — Sun, 12 Apr 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 04/12/2026
(AN 192870304); ISSN: 10696679
Business Source Premier

Making localness work: boundary intermediation in decentralised market systems.

Gioia, Paola; Ourahmoune, Nacima; Rinallo, Diego; Müller, Brigitte — Fri, 10 Apr 2026 00:00:00 -0400

Journal of Marketing Management; 04/10/2026
(AN 192837656); ISSN: 0267257X
Business Source Premier

Unveiling the dark side of technology adoption: discontinuance intention through negative expectation and cognitive dissonance theories.

Ranjan, Aditya; Mukherjee, Srabanti — Fri, 10 Apr 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 04/10/2026
(AN 192837553); ISSN: 10696679
Business Source Premier

Do experience and upper management support matter? An exploration of GenAI technology usage in a business-to-business setting.

Rodriguez, Michael; Krush, Michael T.; Deeter-Schmelz, Dawn R.; Walker, Doug — Thu, 09 Apr 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 04/09/2026
(AN 192837328); ISSN: 10696679
Business Source Premier

From click to commitment: unpacking perceived usefulness and affective commitment in food apps across markets.

Wed, 08 Apr 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 04/08/2026
(AN 192782416); ISSN: 10696679
Business Source Premier

Cultural Lag, Consumer Literacy, and Coping in AI-Enabled Advertising: A Theoretical Explication and Managerial Solutions.

Tue, 07 Apr 2026 00:00:00 -0400

Journal of Advertising; 04/07/2026
(AN 193339325); ISSN: 00913367
Business Source Premier

Advancing grit measurement in sales studies: challenges and insights from the empirical study of B2B salespeople.

Westbrook, Kevin W.; Rowsey, April L. — Fri, 03 Apr 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 04/03/2026
(AN 192682694); ISSN: 10696679
Business Source Premier

A Comparative SEM Analysis of Three Outcome Models for Retail Investor Satisfaction in Fintech-Enabled Stock Trading.

I., Narsis; N., Bhuvaneswari — Wed, 01 Apr 2026 00:00:00 -0400

IUP Journal of Marketing Management; 04/01/2026
(AN 194388911); ISSN: 09726845
Business Source Premier

Digital Threads: How Social Media Marketing Weaves Customer Engagement in Fashion Brands.

Khan, Mohammad Furqan; Beig, Faseeh Amin; Jan, Anisa; Bhat, Sameer Jan — Wed, 01 Apr 2026 00:00:00 -0400

IUP Journal of Marketing Management; 04/01/2026
(AN 194388912); ISSN: 09726845
Business Source Premier

Decoding Consumer Intention in the Secondhand Electronics Market: Moderating Role of Price Consciousness.

Dar, Humara Assadullah; Jan, Anisa; Riyaz, Mehvish — Wed, 01 Apr 2026 00:00:00 -0400

IUP Journal of Marketing Management; 04/01/2026
(AN 194388913); ISSN: 09726845
Business Source Premier

Modeling Celebrity Endorsement and Consumer Buying Behavior Using STARS.

Dubey, Sujit Kumar; Ahmad, Gufran; Agrawal, Pradeep — Wed, 01 Apr 2026 00:00:00 -0400

IUP Journal of Marketing Management; 04/01/2026
(AN 194388914); ISSN: 09726845
Business Source Premier

Examining the Role of Cognitive Dissonance in 'Pink Tax' Marketing.

Kumar, Ayush; Mishra, Stuti — Wed, 01 Apr 2026 00:00:00 -0400

IUP Journal of Marketing Management; 04/01/2026
(AN 194388915); ISSN: 09726845
Business Source Premier

Quality and Intention Signaling: A Meta-Analysis of How Sponsorship Relates to Consumer Responses According to Content, Observability, Credibility, and National Culture.

Lin, Hsin-Chen; Bruning, Patrick F.; Lao, Ching-Wei; Shao, Jiawei — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Advertising; 04/01/2026
(AN 193689941); ISSN: 00913367
Business Source Premier

Can Blockchain-Based Authenticity Disclosures Increase Consumer Trust in Online Advertising?

Antsipava, Dasha; van Reijmersdal, Eva A.; Strycharz, Joanna; van Noort, Guda — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Advertising; 04/01/2026
(AN 193689943); ISSN: 00913367
Business Source Premier

Effect of Human Images in Advertisements on Consumers' Experiential Purchase Intentions.

Meng, Lu; Kou, Sining; Duan, Shen; Wang, Yijie; Lü, Kevin — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Advertising; 04/01/2026
(AN 193689939); ISSN: 00913367
Business Source Premier

Neural Mechanisms of Memory Formation for Tailored Messages: A Neuroimaging Study.

Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; Porcu, Lucia; Özer, Ismet — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Advertising; 04/01/2026
(AN 193689942); ISSN: 00913367
Business Source Premier

The Lonely Mind: Unraveling Consumer Reactions to Ads of Ordinary and Extraordinary Experiences.

Chen, Nuoya; Lu, Fang-Chi; Jiao, Jinfeng; Fan, Xiucheng — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Advertising; 04/01/2026
(AN 193689945); ISSN: 00913367
Business Source Premier

Binge-Watching and Advertising Reactance: The Moderating Roles of Ad Position and Ad Congruence.

Wed, 01 Apr 2026 00:00:00 -0400

Journal of Advertising; 04/01/2026
(AN 193689944); ISSN: 00913367
Business Source Premier

RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence.

Zamudio, César; Grigsby, Jamie L.; Michelsen, Meg — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Advertising; 04/01/2026
(AN 193689940); ISSN: 00913367
Business Source Premier

A Word of Thanks.

Wed, 01 Apr 2026 00:00:00 -0400

Journal of Consumer Research; 04/01/2026
(AN 192754210); ISSN: 00935301
Business Source Premier

Consumers' Mental Representation of Expenditures: Implications for Spending and Savings Decisions.

Fei, Lin; Bartels, Daniel M; Zhang, Walter W — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Consumer Research; 04/01/2026
(AN 192754204); ISSN: 00935301
Business Source Premier

The Robin Hood Effect in Transgressions Against Firms: How Political Ideology Shapes Consumer Justifications.

Lin, Jason D; Keinan, Anat; Chang, Hannah H; Lehmann, Donald R — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Consumer Research; 04/01/2026
(AN 192754209); ISSN: 00935301
Business Source Premier

AI Companions Reduce Loneliness.

Freitas, Julian De; Oğuz-Uğuralp, Zeliha; Uğuralp, Ahmet Kaan; Puntoni, Stefano — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Consumer Research; 04/01/2026
(AN 192754207); ISSN: 00935301
Business Source Premier

From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves).

Leandro, Júlio C; Botelho, Delane — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Consumer Research; 04/01/2026
(AN 192754200); ISSN: 00935301
Business Source Premier

Kinesthetic Properties of Response Scales Yield Different Judgments.

Brucks, Melanie S; Levav, Jonathan — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Consumer Research; 04/01/2026
(AN 192754206); ISSN: 00935301
Business Source Premier

The Scale Orientation Effect: How the Spatial and Magnitude Orientations of Scales Shape Survey Responses.

Kyung, Ellie J; Thomas, Manoj; Krishna, Aradhna — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Consumer Research; 04/01/2026
(AN 192754208); ISSN: 00935301
Business Source Premier

Does Using a Pink Product Increase Men's Support for Women? How Product Usage Influences Perspective-Taking.

Qi, Suntong; Shen, Hao — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Consumer Research; 04/01/2026
(AN 192754201); ISSN: 00935301
Business Source Premier

The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury Brands.

Zhou, Xinyue; Xiao, Chunqu; Yoon, Sunyee; Zhu, Hong — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Consumer Research; 04/01/2026
(AN 192754203); ISSN: 00935301
Business Source Premier

Fast Fashion Consumption Signals Low Self-Control.

Huang, Yunhui; Zhang, Ke; Deng, Xiaoyan; Zhang, Qiang — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Consumer Research; 04/01/2026
(AN 192754205); ISSN: 00935301
Business Source Premier

How to Sustain Sustainable Practices? The Journey Toward Zero Waste Lifestyle.

Reniou, Fanny; Robert-Monnot, Elisa; Russell, Cristel Antonia — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Consumer Research; 04/01/2026
(AN 192754202); ISSN: 00935301
Business Source Premier

What has changed us? Investigating consumers' behaviors for m-commerce: Comparing the pre- and post-pandemic eras.

Kao, Wei-Kang — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Communications; 04/01/2026
(AN 192434300); ISSN: 13527266
Business Source Premier

The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals.

Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Communications; 04/01/2026
(AN 192434301); ISSN: 13527266
Business Source Premier

The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising.

Fernandes, Juliana; Segev, Sigal — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Communications; 04/01/2026
(AN 192434302); ISSN: 13527266
Business Source Premier

Effect of green integrated marketing communication on green purchase intention in indian banking sector.

Choubey, Akanksha; Sharma, Meenakshi — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Communications; 04/01/2026
(AN 192434304); ISSN: 13527266
Business Source Premier

Generative AI's Impact on Critical Thinking: Revisiting Bloom's Taxonomy.

Gonsalves, Chahna — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Education; 04/01/2026
(AN 191808991); ISSN: 02734753
Business Source Premier

The Impact of Generative AI on Syllabus Design and Learning.

Kim, Hyoseok; Koo, Thomas K. B. — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Education; 04/01/2026
(AN 191808988); ISSN: 02734753
Business Source Premier

Transforming Marketing Creative Capacities: The Role of Artificial Intelligence in Minimizing Creative Constraints.

Brocato, E. Deanne; Davis, Cassandra — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Education; 04/01/2026
(AN 191808994); ISSN: 02734753
Business Source Premier

A Qualitative Study and Future Research Agenda for Cultivating Critical Thinking in Culturally Diverse Postgraduate Students.

Green, Malcolm; Stangl, Loren; Denz, Frances; Cope, Simon — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Education; 04/01/2026
(AN 191808987); ISSN: 02734753
Business Source Premier

Student Value of a Transdisciplinary Approach to Curriculum Development.

Atkinson-Toal, Aarron — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Education; 04/01/2026
(AN 191808984); ISSN: 02734753
Business Source Premier

Students as Value Co-Creators in the Business Education Ecosystem.

Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Education; 04/01/2026
(AN 191808983); ISSN: 02734753
Business Source Premier

Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education.

Ishida, Chiharu; Kaufman, Peter; Gibson, Mark; Hunter, Gary — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Education; 04/01/2026
(AN 191808997); ISSN: 02734753
Business Source Premier

The Weekend Effect in Online Reviews.

Bayerl, Andreas; Schoenmueller, Verena; Goldenberg, Jacob; Stahl, Florian — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 04/01/2026
(AN 192177545); ISSN: 00222437
Business Source Premier

Bots Bargaining with Humans: Building AI Super-Bargainers with Algorithmic Anthropomorphization.

Chaudhuri, Sumon; De Bruyn, Arnaud — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 04/01/2026
(AN 192177542); ISSN: 00222437
Business Source Premier

Fair Lending in Car Financing: Unintended Racial Consequences of Consumer Financial Protection Bureau Supervision of Dealer Markups.

He, Cheng; Ozturk, O. Cem; Chintagunta, Pradeep K. — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 04/01/2026
(AN 192177536); ISSN: 00222437
Business Source Premier

Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs.

Shou, Zhigang; Xia, Qinying; Su, Samuel; Teng, Hongxin — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 04/01/2026
(AN 192177537); ISSN: 00222437
Business Source Premier

The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry.

Landsman, Vardit; Stremersch, Stefan — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 04/01/2026
(AN 192177544); ISSN: 00222437
Business Source Premier

The Open Design Effect.

Maier, Lukas; Schreier, Martin; Dahl, Darren W. — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 04/01/2026
(AN 192177541); ISSN: 00222437
Business Source Premier

Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments.

Brecko, Kristina; Hartmann, Wesley R. — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 04/01/2026
(AN 192177539); ISSN: 00222437
Business Source Premier

The Trajectory of Confidence: Experience, Certainty, and Consumer Choice.

Rocklage, Matthew D.; Berger, Jonah; Boghrati, Reihane — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 04/01/2026
(AN 192177540); ISSN: 00222437
Business Source Premier

A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective.

Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 04/01/2026
(AN 192177543); ISSN: 00222437
Business Source Premier

The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations.

Wu, Yuechen; Ratner, Rebecca K. — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Research (JMR); 04/01/2026
(AN 192177538); ISSN: 00222437
Business Source Premier

The effects of brand anthropomorphism and brand trust on perceived price fairness: examining the moderating role of brand stereotypes.

Nguyen Pham, Phuong Nhi; Ha, Quang-An; Bui, Thanh Trang — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 04/01/2026
(AN 192582859); ISSN: 10696679
Business Source Premier

Strategic marketing responses to climate change: a Resource-Advantage (R-A) theory perspective.

Sarkar, Arkapravo; Gudigantala, Naveen — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 04/01/2026
(AN 192312023); ISSN: 10696679
Business Source Premier

Embedding SDGs and experiential learning into marketing education: the lift framework.

Sarkar, Arkapravo; Seidle, Russell — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 04/01/2026
(AN 192312022); ISSN: 10696679
Business Source Premier

Mapping marketing's contribution to under-researched Sustainable Development Goals (SDGs): a well-being centric approach.

Hu, Bingyan; Itani, Omar S.; Kim, Jisu J.; Landers, V. Myles; Liu, Xinwei — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 04/01/2026
(AN 192312025); ISSN: 10696679
Business Source Premier

Closing the gender wage gap: strategies for mitigating the effect of gender on pricing decisions.

Kim, Jisu J.; Gleim, Mark R.; Lawson, Stephanie J.; McCullough, Heath — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 04/01/2026
(AN 192312021); ISSN: 10696679
Business Source Premier

Navigating pathways toward sustainability: the interplay of consumer values, green brand equity and green purchase intentions for energy-efficient appliances.

Prakash, Neha; Thakur, Anand — Wed, 01 Apr 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 04/01/2026
(AN 192312024); ISSN: 10696679
Business Source Premier

How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motives.

Gu, Yu; Zhou, Yimei — Sat, 28 Mar 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 03/28/2026
(AN 193159443); ISSN: 00218499
Business Source Premier

Beyond critique: for a subversive marketing scholarship.

Charitsis, Vassilis; Bradshaw, Alan — Fri, 27 Mar 2026 00:00:00 -0400

Journal of Marketing Management; 03/27/2026
(AN 192501365); ISSN: 0267257X
Business Source Premier

When AI meets centuries-old craftsmanship: the influence of the narrative subject of time-honored brand stories on consumer brand attitude.

Wan, Demin; Shen, Pengyi; Kang, Haiyan — Wed, 25 Mar 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 03/25/2026
(AN 192534965); ISSN: 10696679
Business Source Premier

A Cohort Analysis of Marketing Scholarship.

Gulas, Charles S.; Weinberger, Marc G.; Willardsen, Kevin — Mon, 23 Mar 2026 00:00:00 -0400

Journal of Marketing Education; 03/23/2026
(AN 192471799); ISSN: 02734753
Business Source Premier

How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI.

Xie, Quan; Muralidharan, Sidharth; Phua, Joe — Sat, 21 Mar 2026 00:00:00 -0400

Journal of Advertising; 03/21/2026
(AN 192807979); ISSN: 00913367
Business Source Premier

The Limits of Brand Heritage in Luxury Advertising: Why Heritage-Based Storytelling May Fail for Certain Luxury Products.

Birau, Mia M.; Daub, Ann-Sophie; Costerousse, Caroline — Sat, 21 Mar 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 03/21/2026
(AN 193159371); ISSN: 00218499
Business Source Premier

Governing the drinker: liberty and consumer subjectivity in Sweden, 1850s–1980s.

Servadio, Luigi; Müllern, Tomas — Sat, 21 Mar 2026 00:00:00 -0400

Journal of Marketing Management; 03/21/2026
(AN 192369877); ISSN: 0267257X
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How Temporal Loss Framing in Promotions Shapes Purchase Intention: From Missed Opportunities to Action.

Jin, Ziniu; Tao, Xiaobo — Wed, 18 Mar 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 03/18/2026
(AN 194249768); ISSN: 00218499
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Luxury Fashion’s Transparency Paradox on TikTok: Balancing Openness and Exclusivity.

Khan, Nayla; Mazzoli, Valentina; Viglia, Giampaolo; Merk, Michaela — Wed, 18 Mar 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 03/18/2026
(AN 193159582); ISSN: 00218499
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Do Virtual Influencers Work for Luxury Brands? How Influencer Type and Message Appeal Shape Consumer Responses Through Schema Congruity.

Deb, Madhurima; Mishra, Sita; Jain, Sheetal — Mon, 16 Mar 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 03/16/2026
(AN 193750613); ISSN: 00218499
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How Anatomical Depiction in Advertisements Increase Recycling Intention: Making Internal Components Visible.

Huang, Zhiyuan; Dai, Xiaohe — Mon, 16 Mar 2026 00:00:00 -0400

Journal of Advertising Research (Taylor & Francis); 03/16/2026
(AN 193159660); ISSN: 00218499
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Independent sales agents in B2B markets: analyzing activities and performance gaps with customers and principals.

Thu, 12 Mar 2026 00:00:00 -0400

Journal of Marketing Theory & Practice; 03/12/2026
(AN 192220094); ISSN: 10696679
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Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release.

Shi, Hui; Mueller-Bryson, Sophia; Ahn, Regina Jihea — Mon, 09 Mar 2026 00:00:00 -0400

Journal of Advertising; 03/09/2026
(AN 192298296); ISSN: 00913367
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When value-based selling stalls: an institutional analysis of its adoption in knowledge-intensive business services.

Heikka, Eija-Liisa; Pohjosenperä, Timo; Puhakka, Vesa — Fri, 06 Mar 2026 00:00:00 -0500

Journal of Marketing Management; 03/06/2026
(AN 192026837); ISSN: 0267257X
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Artificial Intelligence-Generated Content Authenticity Perception Nexus in Marketing.

Shetty, Lakshmi; Shardeo, Vipulesh; Dwivedi, Prabhat; Goreczny, Ashley — Thu, 05 Mar 2026 00:00:00 -0500

Journal of Marketing Theory & Practice; 03/05/2026
(AN 191998416); ISSN: 10696679
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Mediated identities and omnichannel journeys: how media and mass culture shape mobile phone purchase behavior.

Puri, Sandeep; Chen, Xiaoyun — Wed, 04 Mar 2026 00:00:00 -0500

Journal of Marketing Theory & Practice; 03/04/2026
(AN 191969171); ISSN: 10696679
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Diversity, equity, and inclusion (DEI) in the advertising industry: attitudes and behaviors.

Roth-Cohen, Osnat; Gvili, Yaniv — Sun, 01 Mar 2026 00:00:00 -0500

International Journal of Advertising; 03/01/2026
(AN 192371888); ISSN: 02650487
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Pride, not prejudice: a cross-cultural big data analysis of consumer reactions to rainbow-washing in advertising.

Sun, 01 Mar 2026 00:00:00 -0500

International Journal of Advertising; 03/01/2026
(AN 192371887); ISSN: 02650487
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Local brands can't be so gay: the effect of gay imagery explicitness on locally vs. globally positioned brands in China.

Zhang, Langcheng; Zhou, Xuan; Lou, Chen; Qiu, Haoran — Sun, 01 Mar 2026 00:00:00 -0500

International Journal of Advertising; 03/01/2026
(AN 192371886); ISSN: 02650487
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(How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspective.

Cowan, Kirsten; Marder, Ben; Lavertu, Laura; Li, Jiayuan — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 03/01/2026
(AN 192372611); ISSN: 00218499
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Explication of the Virtual Influencer Ecosystem.

Thomas, Veronica L.; Fowler, Kendra; Taheran, Faegheh; Mortazavi, Abdolali — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 03/01/2026
(AN 192372612); ISSN: 00218499
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How the Timing of LGBT+ Brand Activism Affects Consumer Responses: Better Early Than Late?

Sun, 01 Mar 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 03/01/2026
(AN 192372613); ISSN: 00218499
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Unpacking Consumer Envy Towards Virtual Influencers: Role of Deservingness and Impact on Consumer Engagement.

Korde, Sakshi; Mahmood, Ammara — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 03/01/2026
(AN 192372614); ISSN: 00218499
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Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns.

Hong, Jennifer Seokhwa; Ringor, Chance Michael — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 03/01/2026
(AN 192372615); ISSN: 00218499
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Similar Facial Expression Responses to Advertising Observed Across the Globe: Evidence for Universal Facial Expressions in Response to Advertising.

Preston, Kenneth; Page, Graham — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 03/01/2026
(AN 192372616); ISSN: 00218499
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Examining Consumer Appraisals of Deepfake Advertising and Disclosure: Show Deepfakes as "Real Life" or Say They're "Just Fantasy"?

Sun, 01 Mar 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 03/01/2026
(AN 192372617); ISSN: 00218499
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Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations.

Li, Qingyi; Li, Qianlin; Li, Zhijun; Zhu, Hong; Zhou, Yayu; Xiao, Chunqu — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 03/01/2026
(AN 192372618); ISSN: 00218499
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An Investigation of How and Why Organizations Enact Greenhushing.

Khan, Nayla; Nieto-García, Marta; Acuti, Diletta; Viglia, Giampaolo — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 03/01/2026
(AN 192372619); ISSN: 00218499
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Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations.

Segijn, Claire M.; Zhang, Rongjin; Strycharz, Joanna — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 03/01/2026
(AN 192372620); ISSN: 00218499
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Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation.

Bekos, Georgios S.; Chari, Simos; Jaakkola, Matti; Evanschitzky, Heiner — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing; 03/01/2026
(AN 191375789); ISSN: 00222429
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Sustainable Product Profit Potential and Availability.

Bollinger, Bryan; Kronthal-Sacco, Randi; Zhu, Levin — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing; 03/01/2026
(AN 191375792); ISSN: 00222429
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Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry.

Liu, Jia; Hill, Shawndra; Rothschild, David — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing; 03/01/2026
(AN 191375791); ISSN: 00222429
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More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption.

Wu, Michael W.; Ham, Sung H. — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing; 03/01/2026
(AN 191375794); ISSN: 00222429
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Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres.

Danatzis, Ilias; Hill, Tim; Karpen, Ingo O.; Kleinaltenkamp, Michael — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing; 03/01/2026
(AN 191375786); ISSN: 00222429
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Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior.

Beck, Jonathan M.; Voorhees, Clay M.; Fombelle, Paul W.; Lemon, Katherine N. — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing; 03/01/2026
(AN 191375787); ISSN: 00222429
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The Power of Proximity: Exploring Narrative Language in Consumer Reviews.

Hamby, Anne; McFerran, Brent; Fuller, Christie — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing; 03/01/2026
(AN 191375790); ISSN: 00222429
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Owners' Willingness to Accept in the Sharing Economy.

Ross, Gretchen R.; Kim, Eunice; Meloy, Margaret G. — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing; 03/01/2026
(AN 191375788); ISSN: 00222429
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Communicating about halal products to non-Muslim consumers – the role of fit and scepticism.

Mavi, Samira Rahimi; Einwiller, Sabine A.; Wahl, Ingrid — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing Communications; 03/01/2026
(AN 191578180); ISSN: 13527266
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The social media theatre: New guidelines to foster parasocial interactions with followers and improve influencer marketing communication effectiveness.

Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing Communications; 03/01/2026
(AN 191578178); ISSN: 13527266
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Social media marketing activities for influencing voter citizenship behaviour: brand relationship quality as a mediator.

Kumar, Ajay; Sharma, Alka — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing Communications; 03/01/2026
(AN 191578181); ISSN: 13527266
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Consequences of influencer-created content on influencers' authenticity in the beauty and personal care industry.

Ünalmış, Ece; Dirsehan, Taşkın; Erdoğmuş, İrem Eren — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing Communications; 03/01/2026
(AN 191578182); ISSN: 13527266
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A Cripped Marketing Manifesto: in conversation with Carol Kaufman-Scarborough and Stacey Menzel Baker.

Higgins, Leighanne; O'Leary, Killian — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing Management; 03/01/2026
(AN 191801364); ISSN: 0267257X
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Gender and the marketplace: a feminist dialogical review.

Gurrieri, Lauren; Drenten, Jenna — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing Management; 03/01/2026
(AN 191801361); ISSN: 0267257X
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Platform capture: a review of the state of the art of research on platforms and a research agenda.

Arsel, Zeynep — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing Management; 03/01/2026
(AN 191801362); ISSN: 0267257X
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Constructions of marketing work: a critical Review.

Miles, Chris — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing Management; 03/01/2026
(AN 191801363); ISSN: 0267257X
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Consumer emotional ambivalence: a state-of-the-art review.

Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing Management; 03/01/2026
(AN 191801360); ISSN: 0267257X
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On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism.

Ashman, Rachel; Brown, Stephen; Patterson, Anthony — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing Management; 03/01/2026
(AN 191801359); ISSN: 0267257X
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Beyond Kotler and Böhme, towards postmaterialism? Tracing neglected theorisations of atmospheres and atmospherics.

Tadajewski, Mark — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing Management; 03/01/2026
(AN 191801358); ISSN: 0267257X
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How Effective Is Suggested Pricing? Experimental Evidence from an E-Commerce Platform.

Fong, Jessica; Manchanda, Puneet; Song, Yu — Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 03/01/2026
(AN 194216848); ISSN: 00222437
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Less Is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences.

Sun, 01 Mar 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 03/01/2026
(AN 193742844); ISSN: 00222437
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Encouraging donation intentions and satisfaction with life: is it altruism or others?

Eastman, Jacqueline K.; Gordon-Wilson, Sianne; Iyer, Rajesh — Sun, 22 Feb 2026 00:00:00 -0500

Journal of Marketing Theory & Practice; 02/22/2026
(AN 191797590); ISSN: 10696679
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Redrawing the venn diagram of sustainable development: advancing marketing through an eco-centric lens.

Gabler, Colin B.; Chaudhury, Srinwanti H. — Wed, 18 Feb 2026 00:00:00 -0500

Journal of Marketing Theory & Practice; 02/18/2026
(AN 191600728); ISSN: 10696679
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Market Effects of Inattention: Theory and Evidence from Left-Digit Bias.

Kraft, Andreas; Rao, Raghunath Singh — Mon, 16 Feb 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 02/16/2026
(AN 193906547); ISSN: 00222437
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What drives smartphone users to click on the in-app advertisements? An S-O-R model approach.

Kashyap, Sumanth; Mishra, Saroj Kumar; Salunke, Parth — Mon, 16 Feb 2026 00:00:00 -0500

Journal of Marketing Theory & Practice; 02/16/2026
(AN 191571488); ISSN: 10696679
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Individual’s social characteristics in the relationship between uniqueness and intention to adopt.

Sun, 15 Feb 2026 00:00:00 -0500

Journal of Marketing Theory & Practice; 02/15/2026
(AN 191555513); ISSN: 10696679
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Self-tracking, consumption and markets: analysing current research and setting a new research agenda.

Viotto, Marina Henriques; Zanette, Maria Carolina; Daskalopoulou, Athanasia — Thu, 12 Feb 2026 00:00:00 -0500

Journal of Marketing Management; 02/12/2026
(AN 191479451); ISSN: 0267257X
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Designing transformative digital cultural experiences to enhance customer well-being.

Thu, 05 Feb 2026 00:00:00 -0500

Journal of Marketing Management; 02/05/2026
(AN 191366933); ISSN: 0267257X
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Designing for memorable experiences in cultural tourism: a process model from managerial perspectives.

Arcila Perdomo, Diana C.; Ponsignon, Frédéric; Passebois-Ducros, Juliette — Thu, 05 Feb 2026 00:00:00 -0500

Journal of Marketing Management; 02/05/2026
(AN 191345823); ISSN: 0267257X
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A Meta-Analytic Comparison of Human Influencers and Virtual Influencers Across Different Levels of Human-Likeness: Is Humanness More Persuasive?

Chu, Tsz Hang; Looi, Jiemin; Liu, Dandan — Wed, 04 Feb 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 02/04/2026
(AN 192474370); ISSN: 00218499
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Does fortune favor the brave? Brand bravery's impact on green- and inclusive marketing.

Maree, Tania; Wiese, Melanie — Sun, 01 Feb 2026 00:00:00 -0500

International Journal of Advertising; 02/01/2026
(AN 191615252); ISSN: 02650487
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Curbing misinformation dissemination in influencer marketing: how misinformation interventions affect endorsement effectiveness.

Xie, Quan; Jiang, Mengtian; Feng, Yang; Phua, Joe — Sun, 01 Feb 2026 00:00:00 -0500

International Journal of Advertising; 02/01/2026
(AN 191615254); ISSN: 02650487
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Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns.

Sun, 01 Feb 2026 00:00:00 -0500

International Journal of Advertising; 02/01/2026
(AN 191615253); ISSN: 02650487
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Racialized environmental injustice and green advertising: how color-conscious and colorblind strategies influence majority and minority consumers' green cognitions.

Li, Minjie — Sun, 01 Feb 2026 00:00:00 -0500

International Journal of Advertising; 02/01/2026
(AN 191615251); ISSN: 02650487
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What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis.

Sun, Jennifer J; Pham, Michel Tuan — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Consumer Research; 02/01/2026
(AN 191385616); ISSN: 00935301
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Most Read Versus Most Shared: How Less (vs. More) Social Popularity Labels Influence News Media Consumption.

Dagogo-Jack, Sokiente W; Watson, Jared — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Consumer Research; 02/01/2026
(AN 191385609); ISSN: 00935301
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The Effect of Personalized Content in Media Entertainment on Engagement with the Domain.

Lee, Byung Cheol; Johar, Gita V — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Consumer Research; 02/01/2026
(AN 191385610); ISSN: 00935301
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Digital Affective Encounters: The Relational Role of Content Circulation on Social Media.

Shamayleh, Ghalia; Arsel, Zeynep — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Consumer Research; 02/01/2026
(AN 191385613); ISSN: 00935301
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Tournaments of Destruction: Consumers Battling for Visibility.

Coulter, Robin A; Martin, Kelly D; Westhuizen, Liezl-Marié van der — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Consumer Research; 02/01/2026
(AN 191385608); ISSN: 00935301
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The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses.

Smith, Leah Warfield; Abell, Annika — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Consumer Research; 02/01/2026
(AN 191385611); ISSN: 00935301
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The Impact of Green Energy Production on Healthiness Perceptions and Preferences.

Paul, Iman; Mohanty, Smaraki; Parker, Jeffrey R — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Consumer Research; 02/01/2026
(AN 191385614); ISSN: 00935301
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From Stigma to Support: "Black-Owned" Labels and Expertise Stereotypes in Cannabis and Psychedelics Markets.

Achar, Chethana; Agrawal, Nidhi; Lock, Keyaira — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Consumer Research; 02/01/2026
(AN 191385612); ISSN: 00935301
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Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts?

Gaertig, Celia; Simmons, Joseph P — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Consumer Research; 02/01/2026
(AN 191385617); ISSN: 00935301
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Haptic Rewards: How Mobile Vibrations Shape Reward Response and Consumer Choice.

Hampton, William H; Hildebrand, Christian — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Consumer Research; 02/01/2026
(AN 191385615); ISSN: 00935301
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Impact of corporate purpose and product attractiveness on job satisfaction and turnover: Evidence from Japanese industries.

Kato, Takumi; Koizumi, Masaki — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Communications; 02/01/2026
(AN 190931039); ISSN: 13527266
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Unlocking the persuasive power of virtual influencer on brand trust and purchase intention: a parallel mediation of source credibility.

Chaihanchanchai, Papaporn; Anantachart, Saravudh; Ruangthanakorn, Nalinnipa — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Communications; 02/01/2026
(AN 190931040); ISSN: 13527266
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CSR fit with CEO image: Unpacking its influence on stakeholder engagement and authenticity perception.

Park, Keonyoung — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Communications; 02/01/2026
(AN 190931042); ISSN: 13527266
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Linear TV audience deficiency units in marketing mix models: Tilting at windmills or misleading marketing communication spend optimization.

Sciarrino, JoAnn; Kirk, Todd; Prudente, John — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Communications; 02/01/2026
(AN 190931043); ISSN: 13527266
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Designing experiences with physicality: effects on perceived brand personality and consumer-brand identification.

Brion, Reynald; Lunardo, Renaud — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Management; 02/01/2026
(AN 191102474); ISSN: 0267257X
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Stimulating customer engagement behaviours: an experiment in shared autonomous vehicles.

Lipnickas, Gediminas; Baker, Jonathan; Conduit, Jodie; Wilkie, Dean; Qesja, Bora — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Management; 02/01/2026
(AN 191195015); ISSN: 0267257X
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An integrated marketing communications framework for social media influencers.

Zheng, Jiaranai Chaiyakarn; Speece, Mark — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Management; 02/01/2026
(AN 191102475); ISSN: 0267257X
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Emotional contagion on social media: pathways, effects, and insights for marketers.

Wilkie, Dean Charles Hugh; Lipnickas, Gediminas; Pham, Ngoc Thien Anh — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Management; 02/01/2026
(AN 191102476); ISSN: 0267257X
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Small influencers should inform, brands can persuade: when rational content works.

Andriuzzi, Andria; Arrivé, Sandra — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Management; 02/01/2026
(AN 191102477); ISSN: 0267257X
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Empowering student engagement with race in the marketplace: a research-informed approach.

Grier, Sonya A.; Sobande, Francesca; Porter, Bea — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Management; 02/01/2026
(AN 191102478); ISSN: 0267257X
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Blinded by the buck! Emphasising a bottom-line mentality for frontline employees.

Locander, Jennifer A.; Brown, Barron W.; Mertz, Breanne A.; Locander, William B. — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Management; 02/01/2026
(AN 191102479); ISSN: 0267257X
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Expanding AR social attributes: an exploration of AR content shared on social media.

Zhang, Min; Li, Yiwei; Sun, Lin; Sun, Yuxuan — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Management; 02/01/2026
(AN 191102480); ISSN: 0267257X
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AI for Customer Journeys: A Transformer Approach.

Lu, Zipei; Kannan, P.K. — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 02/01/2026
(AN 190645412); ISSN: 00222437
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Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value.

Grewal, Lauren; Stephen, Andrew T.; Bart, Yakov — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 02/01/2026
(AN 190645413); ISSN: 00222437
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The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups.

Vomberg, Arnd; Friess, Maximilian; Alavi, Sascha; Maag, Verena; Wieseke, Jan — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 02/01/2026
(AN 190645419); ISSN: 00222437
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The Stability Effect for Weight Judgments.

Yang, Lu; Yan, Dengfeng; Raghubir, Priya — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 02/01/2026
(AN 190645416); ISSN: 00222437
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Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals.

Wu, Yuechen; Watson, Jared; Faraji-Rad, Ali — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 02/01/2026
(AN 190645414); ISSN: 00222437
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Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru.

Lee, Jung Youn; Yang, Joonhyuk; Anderson, Eric T. — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 02/01/2026
(AN 190645417); ISSN: 00222437
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It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others' Involvement in Product Decisions Across the Customer Journey.

Kwon, Theresa A.; Liu, Peggy J.; Haws, Kelly L. — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 02/01/2026
(AN 190645418); ISSN: 00222437
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The Power of Star Creators: Evidence from the Live Streaming Industry.

Qian, Kun; Xie, Ying — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 02/01/2026
(AN 190645415); ISSN: 00222437
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When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content.

Dang, Ivy Chu; Kwan, Canice M.C.; Jia, Jayson S.; Shi, Yang — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 02/01/2026
(AN 190645420); ISSN: 00222437
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Just Keep It: When and Why Returnless Product Returns Foster Brand Support.

Costello, John P.; Bechler, Christopher J. — Sun, 01 Feb 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 02/01/2026
(AN 190645411); ISSN: 00222437
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Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance.

Wu, Jiajun; Ye, Jun; Chu, Junhong — Sun, 01 Feb 2026 00:00:00 -0500

Journal of the Academy of Marketing Science; 02/01/2026
(AN 192481104); ISSN: 00920703
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Expectancy-disconfirmation and consumer satisfaction: A meta-analysis.

Schiebler, Tom; Lee, Nick; Brodbeck, Felix C. — Sun, 01 Feb 2026 00:00:00 -0500

Journal of the Academy of Marketing Science; 02/01/2026
(AN 192481105); ISSN: 00920703
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Old signals, new era: Reconsidering how customer satisfaction and employee satisfaction impact shareholder wealth.

Zamudio, César; Mah, Suyun; Swaminathan, Vanitha — Sun, 01 Feb 2026 00:00:00 -0500

Journal of the Academy of Marketing Science; 02/01/2026
(AN 192481106); ISSN: 00920703
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Using consumption emotional features to predict web-show viewership.

Gu, Zheyin; Yue, Han; Bao, Weining; Liu, Hongfu — Sun, 01 Feb 2026 00:00:00 -0500

Journal of the Academy of Marketing Science; 02/01/2026
(AN 192481107); ISSN: 00920703
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Consumers Prefer That Corporations Donate Periodically.

Thu, 29 Jan 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 01/29/2026
(AN 194069542); ISSN: 00222437
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Welfare Implications of Democratization in Content Creation: Generative AI and Beyond.

Zou, Tianxin; Shi, Zijun (June); Wu, Yue — Thu, 29 Jan 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 01/29/2026
(AN 193906685); ISSN: 00222437
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Endorsement Rate in Influencer Marketing.

Li, Yijing; Gao, Angela Yi; Gu, Flora F.; Leung, Fine F. — Tue, 27 Jan 2026 00:00:00 -0500

Journal of Marketing; 01/27/2026
(AN 194216830); ISSN: 00222429
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Navigating CSR challenges: insights into brand value and brand strength.

Bavent, Amandine; Paulet, Elisabeth — Mon, 26 Jan 2026 00:00:00 -0500

Journal of Marketing Management; 01/26/2026
(AN 191048489); ISSN: 0267257X
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How do psychological contracts influence consumer retention in interactive livestreaming e-commerce? The moderating role of regulatory focus.

Yin, Pengzhen; Yan, Xiaodan; Li, Huifang; Liang, Liang — Fri, 23 Jan 2026 00:00:00 -0500

Journal of Marketing Theory & Practice; 01/23/2026
(AN 191033498); ISSN: 10696679
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Model of Advertising Practitioner Scholarship (MAPS): A Scoping Review of Research on Advertising Practitioner Viewpoints.

Windels, Kasey; Champlin, Sara; Liang, Xiao; Karl, Sarah — Tue, 20 Jan 2026 00:00:00 -0500

Journal of Advertising; 01/20/2026
(AN 192298084); ISSN: 00913367
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How Influencer Type and Interest Appeals in Green Advertising Drive Pro-Environmental Behavior: The Moderating Role of Attribute Centrality.

Sun, Jin; Wang, Hao; Yang, Jingshu — Mon, 19 Jan 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 01/19/2026
(AN 192501389); ISSN: 00218499
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Economic Inequality Hinders Consumers’ Access to Peer-to-Peer Services.

Xiang, Jinyan; Pandelaere, Mario; Todorovic, Daniel — Mon, 19 Jan 2026 00:00:00 -0500

Journal of Marketing; 01/19/2026
(AN 193921518); ISSN: 00222429
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E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses.

Zhang, Zhe; Deng, Xiaoyan; Thomson, Matthew; Ye, Ning — Mon, 19 Jan 2026 00:00:00 -0500

Journal of Marketing; 01/19/2026
(AN 193995543); ISSN: 00222429
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First In, First Out? How Debt Age Affects Debt Prepayment Decisions.

Mon, 19 Jan 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 01/19/2026
(AN 192719632); ISSN: 00222437
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The Economic Consequences of Risk Absorption in Business-to-Business Relationships: Evidence from Indirect Auto Lending.

Shi, Huanhuan; Zhou, Qiang (Kris); Pattabhiramaiah, Adithya; Sridhar, Shrihari — Mon, 19 Jan 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 01/19/2026
(AN 194216852); ISSN: 00222437
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Rethinking Expectancy Disconfirmation in Consumer Responses to AI-Generated Creative Content.

Karpinska-Krakowiak, Malgorzata (Mags); Bernritter, Stefan F. — Tue, 13 Jan 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 01/13/2026
(AN 192474401); ISSN: 00218499
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Exploring Celebrity Capital Life Cycle’s Impact on Endorsement Effectiveness: How Stars Rise, Shine, and Fizzle for Familiar and Unfamiliar Brands.

Sharma, Pretty; Keel, Astrid L.; Roy, Subhadip — Tue, 13 Jan 2026 00:00:00 -0500

Journal of Advertising Research (Taylor & Francis); 01/13/2026
(AN 192715675); ISSN: 00218499
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Does Amazon's Dual Role Weaken Marketplace Competition?

Sikdar, Sharmistha; Kadiyali, Vrinda; Hooker, Giles — Tue, 13 Jan 2026 00:00:00 -0500

Journal of Marketing; 01/13/2026
(AN 193742757); ISSN: 00222429
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From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing.

Wang, Lu; Li, Xueni (Shirley); Wang, Qiyuan; Su, Lei — Tue, 13 Jan 2026 00:00:00 -0500

Journal of Marketing; 01/13/2026
(AN 193751523); ISSN: 00222429
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The Effect of Downvotes on Content Creation: Evidence from Social Media.

Deolankar, Varad; Fong, Jessica; Sriram, S. — Tue, 13 Jan 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 01/13/2026
(AN 193025156); ISSN: 00222437
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The Impact of Figure–Ground Reversal in Brand Logos on Brand Attitude.

Li, Yi-Na; Hodges, Brady T.; Fu, Liu; Chen, Haipeng (Allan) — Tue, 13 Jan 2026 00:00:00 -0500

Journal of Marketing Research (JMR); 01/13/2026
(AN 193357522); ISSN: 00222437
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Giving Thanks: How Managers Should Respond to Compliments in Positive Word of Mouth.

Lafreniere, Katherine C.; Moore, Sarah G.; Soltani, Mohamad — Mon, 12 Jan 2026 00:00:00 -0500

Journal of Marketing; 01/12/2026
(AN 192707269); ISSN: 00222429
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Big Data Analytics and Supply Chain Operations: Trends, Gaps and Future Research Directions.

Y., Wanigasekara; H. M. R. P., Herath — Thu, 01 Jan 2026 00:00:00 -0500

Asian Journal of Marketing Management (AJMM); 01/01/2026
(AN 192951719); ISSN: 28202031
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Editorial Note.

Somasiri, Sachithra; Rathnayake, Dilan — Thu, 01 Jan 2026 00:00:00 -0500

Asian Journal of Marketing Management (AJMM); 01/01/2026
(AN 192951718); ISSN: 28202031
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A Bibliometric Analysis of Industry 4.0 in Procurement Decision Making Using VOS Viewer and R Studio Bibliometrix.

M. A. A., Malkanthie; S. M. P. L., Navodi; W. G. S., Kelum — Thu, 01 Jan 2026 00:00:00 -0500

Asian Journal of Marketing Management (AJMM); 01/01/2026
(AN 192951720); ISSN: 28202031
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Customer Retention in Life Insurance: A Conceptual Integration of Service-Dominant Logic and Subjective Expected Utility.

Hewawasam, H. P. J.; Jayawardana, A. K. L.; Durairatnam, S. — Thu, 01 Jan 2026 00:00:00 -0500

Asian Journal of Marketing Management (AJMM); 01/01/2026
(AN 192951721); ISSN: 28202031
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Hedonic Factors and Purchase Intention: The Mediating Role of Hedonic Emotion in Experiential Retail Settings.

K. P. C. R., Karunagoda; D., Weerasekera; P., Silva — Thu, 01 Jan 2026 00:00:00 -0500

Asian Journal of Marketing Management (AJMM); 01/01/2026
(AN 192951722); ISSN: 28202031
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Green Cosmetic Purchase Intention of Gen Z: The Mediating Role of Attitude.

D., Dulanja; D., Weerasekera; S., Prabha — Thu, 01 Jan 2026 00:00:00 -0500

Asian Journal of Marketing Management (AJMM); 01/01/2026
(AN 192951723); ISSN: 28202031
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Factors Influencing Parents Fast-Food Purchasing Intention and the Children's Intention to Consume; a study on Sri Lankan Fast Food Chains.

Ekanayake, E. A. — Thu, 01 Jan 2026 00:00:00 -0500

Asian Journal of Marketing Management (AJMM); 01/01/2026
(AN 192951724); ISSN: 28202031
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